IRRESISTIBLE HIGH CREATE YOUR CONVERTING OPT-IN A …

[Pages:28]CREATE YOUR IRRESISTIBLE HIGH

CONVERTING OPT-IN

A GUIDE & CHECKLIST

AMISHA SHRIMANKER

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C HREASEPARTCHE R

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It is crucial to conduct market research BEFORE you create your opt-in.

The last thing you want is to have no one signing up to get your opt-in because the topic doesn't vibe.

Don't assume. Make research a priority.

Market research questions pertaining to the area of your expertise:

1. What is the biggest struggle you have in your (area of expertise)?

2. If you could fix any problem in the next 30 days, what would that be?

3. What were the last 2-3 free content that you downloaded about this topic? The content could be pdfs, webinars, checklists etc.

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4. How useful was this free content to you? What was missing?

5. How would solving this problem help you?

6. If this topic were made into an opt-in or a lead magnet, what format would you prefer?

How to get this information from your peeps:

1. Facebook group polls 2. Surveys 3. Interviews on the phone 4. Face to face 5. Facebook posts

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Other Research Ideas

1. Problems you have solved in your area of expertise and the successful results you are achieving due to this.

2. What questions are people asking in FB groups pertaining to your area of expertise?

Simply enter one to two phrases of your topic into the search bar of the FB group and see what comes up.

3. Pay attention to other people's promo posts in FB groups (promoting opt-ins in your niche) that are receiving a lot of attention. Especially Ladder posts*. What are the specific titles, formats, benefits outlined in the post?

If you can have a VA do this for you it's totally worth it!

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4. Download the opt-ins from your competitors, peers and/or influencers in your niche.

Study the content and identify gaps (if any), brainstorm how you can provide more value or improve upon the existing content.

*What is a ladder post?

A ladder post is a post that has a CTA (call to action) asking members to comment like a `yes', or enter an emoji indicating that they want whatever you're giving away).

This will give you an idea for freebie formats, titles and the content that is being snapped up by readers.

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CHECKLIST ITEMS FOR STEP 1

1) Completed my market research.

2) Interviewed 5-10 people

3) Identified my ideal client's problems.

4) Made a list of solutions I've created to problems I've solved either for myself or client(s)

5) Identified what free content they are subscribing, downloading, consuming (in my niche)

6) Identified how I can improve/add value after reviewing other people's content.

7) Paid attention to the questions asked in FB groups in my niche.

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ICDEHA SAELPECTTIEONR

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