LESSON PLAN 3 TERM 2 for TOURISM GRADE 12



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|LESSON PLAN 3 - TOURISM GRADE 12 |

|Date: |Topic: The role of SA Tourism in marketing South Africa and the importance of maintaining a balance |

| |between new and existing markets |

|Teacher: |Learning Outcome 3: |

| |Tourism Geography, attractions and travel trends |

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| |Assessment Standard 4: Discuss the role of SA Tourism in marketing South Africa and the importance of |

| |maintaining a balance between new and existing markets |

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| |Integration with other LOs in Tourism: |

| |11.3.4 |

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| |Integration with other subjects: |

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|Pre-knowledge: Tourism arrival statistics and reasons why tourists visit South Africa | |

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|Knowledge: Marketing SA | |

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|Skills: marketing, communication, identification, interpretation | |

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|Values: Honesty, patriotism, appreciation, love | |

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|Indigenous knowledge systems: Selling and buying | |

|Content |Teacher activities |Learner activities |Resources/LTSM |Assessment strategies |Time |

| |(Highlight teaching methods) |(Indicate homework) | | | |

| | | | |What: | |

| | | | |Who: | |

| | | | |Form: | |

| | | | |Tool: | |

|Tourism arrival statistics to determine the |1.Teacher explains the term ‘market’ in|Learners refer to grade 10&11 work to|Textbooks, statistics tables |What: Role of SA Tourism to |4 Hrs |

|following: |the tourism context. |check the types of tourists and | |market South Africa | |

|Foreign market share |Markets can be identified in different |tourist interests that they have | | | |

|Length of stay in each province |ways: |identified. | | | |

|Average expenditure per tourist |Countries of origin | | |Who: Teacher, Peer, Self | |

| |Types of tourists | | | | |

| |Tourist interests | | | | |

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| |2. Teacher provides statistic tables | | | | |

| |and facilitates discussion around |Learners analyse SA ‘s major incoming| | | |

| |arrival and departure statistics of |tourist markets in terms of countries| |Form: Comparative research | |

| |tourists in SA |of origin | | | |

| | | |Statistics Tables | | |

|NB: Arrival and departure statistics could |3. Teacher facilitates discussion on | |.za | | |

|be accessed from a variety of sources, for |the existing markets and how to | |.za | | |

|example the internet, Stats SA, South |maintain their market share. |Learners read and analyse statistics | | | |

|African Tourism, travel journals and | |tables in order to determine existing| | | |

|magazines, provincial Tourism Authorities | |markets and suggest how to maintain | | | |

|etc | |their market share. | |Tool: Marking Grid | |

| |4. Teacher organize guest lecture from | | | | |

| |SA tourism to present ways in which SA |Learners will listen and ask | | | |

| |tourism targets particular markets and |questions at the end of the lecture. | | | |

| |the criteria that they use to select | | | | |

| |new target markets. | | | | |

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| | | |Guest lecturer with teaching aids one| | |

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|Expanded Opportunities: Guest Lecturer,Internet |

|Reflections: |

Date completed: …………………… Teacher’s Signature: ……………………….

HOD’s Signature: ………………….. Date: ……………..

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