HTM 2454 – TRAVEL AND TOURISM MANAGEMENT
HRTM 280 – Foundations of Tourism Syllabus Winter 2019 (3 credits)The semester begins on Wednesday, 1/2, 2019 and lasts until Sunday 1/20, 2019INSTRUCTOR: Ms. Chuhan (Renee) Wang, PhD Candidate E-MAIL: chuhan@email.sc.edu COURSE DESCRIPTIONThis course provides a basic introduction to the social science of tourism in the US and the world, including definition issues, motivations for travel, factors influencing demand-side and supply-side growth, the tourism product, market segmentation and marketing, socioeconomic and ecological impacts, and destination life cycle dynamics.REQUIRED TEXTBOOK: Tourism: Principles, Practices, Philosophies (2011). 12th edition by Goeldner, C. R. & Brent Ritchie, J. R. John Wiley & Sons, Inc. New York. ISBN-10:?1118071778 ISBN-13:?978-1118071779 (The 11th edition is also acceptable).Suggested Supplementary book (optional): The Tourism System (1998). 3rd Edition by Christie-Mill, R. & Morrison, A. M. (Prentice-Hall Inc.: Englewood Cliffs, NJ), 1998.*Any supplementary readings or materials will be posted on Blackboard during the semesterLEARNING OUTCOMESAfter studying this course, students will be able to: 1) identify the components of the tourism system, analyze the positive and negative impacts of tourism in host communities and the implications in managing tourism destinations; 2) recognize psychological, economic, sociological and geographical dimensions of tourism;3) critically analyze social, cultural, and economic problems created by tourism and offer solutions to mitigate these adverse effects by using various social science theories mainly from social-psychology, geography and economics; 4) write a state-of-the-art research paper that critically reviews and analyzes socio-cultural, economic, and environmental impacts of tourism in an international context using social science research methods;5) sharpen the writing ability and conceptual skills in a report (through extra readings of international tourism and video-clips) that compares international destinations and cultures in terms of how they tackle the problems caused by tourism, tourism infrastructure, tourism intermediaries, tourism services and travel modes. 6) demonstrate how macro and micro economic principles can be used to understand, forecast and solve the economic problems of the tourism micro systems (e.g. pricing of rooms, airfare, attractions, public goods, and the environmental resources, etc.). PERFORMANCE EVALUATIONStudents’ course grade will consist of four components: three tests, three evaluations of video clips, a term project/paper, and a minimum of three times of discussion board participation with high quality answers. Grading SchemeRequirementsPoints1Tests (3*100)3002Analyses of Video-Clips (3*50)1503Discussion Board Participation (3*50)1504Tourism Project/Paper200TOTAL800Note: at the discretion of the instructor, assignments submitted after the deadline will be penalized with the loss of a whole grade (e.g.: A to B) for each late day. Grading Scale: A: above 90%; B+: 87%-89.9%; B: 80.0-86.9%; C+: 77.0-79.9%; C: 70.0-76.9%; D+: 67.0-69.9%; D: 60.0-66.9%; F: below 60.0%Please Note: The University of South Carolina Honor Code applies to this course. All students are held to the standards as outlined in the USC code of conduct: see Student Handbook and Policy Guide. It deals with cheating, plagiarism, academic dishonesty all of which are strictly prohibited in this course. Any violation will result in an automatic F for the course and referral to proper university authorities. Don’t do it. TESTS (300 points)There are three tests in this course administered online. It is recommended that you do not miss the tests since tests cannot be made up at a later time. Be aware that you can take each test twice. The average score of the two tests will be used. The tests will cover the chapter readings and Blackboard materials (if there is any) and will be available online on 1/7, 1/13, and 1/19 from 8:00am to 5:00pm. I will actively monitor the tests during that time. For students who are not able to do the test on Mondays, I set the tests available a day before the test date (e.g. 1/6) but I do not monitor the tests during that period. Rules to be observed: Do not use back or refresh option of your Internet browser when taking the test, or the blackboard will kick you out and it will count as if you have taken the test. In addition, all tests will be timed (60min). It is STRONGLY recommended that you take the tests as early as possible during the time they are available and avoid taking them in the last hour. This will greatly reduce the possibility of encountering technical problems while taking the test, and will give enough me time to address any problems you encounter. EVALUATION/ANALYSES OF VIDEO-CLIPS (150 Points)Assessment: Students will view three video clips and write up a critical analysis of the video clips by relating the subject back to the appropriate readings and discussions in the class. Students must provide a summary of the clip, define and analyze the problem(s) presented, offer at least two alternative solutions to the problems based on the readings and class discussions in an essay format. There is no absolute right or wrong for these evaluations as conceptual skills develop over time. The specific rubrics will be posted on Blackboard and a general requirement of a good video analysis include: 1) Using supporting evidence; 2) Organization, logic and flow of thoughts (Hint: Include: a title, subtitle(s), transitions between paragraphs etc.); 3) Demonstration of sufficient understanding of social science theories from which parallels shall be drawn and applied to the video-clips presented; 4) Quality of presentation - spelling, neatness, format, grammar, corrects form of citation and so on; 5) two-double spaced page using a size 12 Times New Roman font.Note: You need to choose one from #1, one from #2, and one from #3 to write three critiques throughout the semester and submit them through SAFEASSIGN. The due dates are listed below. VideoRelated ChapterGuidance for Written AssessmentDue Date# 1The Airport of the Future?Ch 2&4ABC News visits the Siemens Airport Center in Furth, Germany; an elaborate test lab that the company claims will shape the future of air travel.1/7 # 1Alaska: If by sea, why not by land.Ch 5Understand processes involved in making tourism work for a community; Alaskans are eager to get tourists off the boats and onto the land.1/7# 1Best Fall Culinary TripsCh 6Frommer shares her recommendations for gourmet adventurers. From tail-to-snout cuisine in London to molecular gastronomy in D.C., wines in Chile, whiskey in Scotland, and cooking classes in Thailand and India.1/7# 2Travel Agencies Flying HighCh 7Understand the effect of internet and how Liberty Travel (one of many agencies) survives despite recession.1/13# 2ABCNews-Weekend Adventure: Shark Dive Ch 8&9Get face to face with Caribbean reef sharks in this underwater adventure. Understand how marine life is used in promotion of ecotourism.1/13# 3The Headless Horseman Helps Tourism Ch 8&10Washington Irving's tale gives a tourism boost to Sleepy Hollow, N.Y. 1/19# 3Trading Landmarks for School ToursCh 10A new way to experience Cambodia was found. Discuss the role of tourism in intercultural understanding.1/19Note: All video-clips can be accessed following this link BOARD (150 points):The purpose of the Discussion Board for this class is to have your peers assist you in the resolution of a problem or question via posting a question or concern on the Discussion Board. Thus, it is critical to realize that I am NOT the first responder to a question’s resolution but your fellow students are the first responders! Also, never post anything other than class related issues. The use of the discussion board and email service for advertising, commercial gain or any other purpose other than HRTM 280 class is strictly forbidden. Please always be polite when leaving a message on the Discussion Board. Failure to comply will result in dismissal from class. You should participate in the discussion board at least three times with quality questions, answers, or comments throughout the semester to get credits for participation. TERM PROJECT (200 points)You can choose one of the three following topics to complete your term project. The comparison can be set in the context of two or more U.S. States (e.g. South Carolina v.s. Florida), two or more countries (e.g. USA v.s. China), or two or more regions (e.g. Mediterranean region v.s. Caribbean region). Write a 6 to 8-page professional paper with necessary and sufficient citations and references, individually. The idea is to draw similarities or differences of associated impacts in more than one place. There will be a few examples posted from the relevant literature on the Blackboard, as well as a detailed guide for each of the projects and how they will be graded. Be aware that your final project will be worth 20 % of the total grade for the course! The topics are: Comparative Analysis of Tourism’s Environmental Impacts–ecological impacts (on balance of life and natural resources). Comparative Analysis of Sociological and/or cultural impact of tourism on communities around the world. Comparative Analysis of Tourism’s economic feasibility and economic impact on different parts of the world. To correctly do this project, you will have to read and synthesize the literatures on tourism’s social, cultural or environmental impacts using established social science journals. If it is easier for you to talk about only one group of impacts, do so. We expect at least 8 refereed tourism papers in your references from social science tourism journals like the Annals of Tourism Research, Tourism Management, Tourism Analysis, and Journal of Sustainable Tourism. It is recommended that the cited papers come from Professional Scientific Journals listed above but if the papers are from other sources please also cite and refer them following APA style. Below are some general tips for completing this project and a more specific rubric will be posted on Blackboard:The finished document should be?6 to 8 pages in length, double-spaced, and 12 point Times New Roman font. This may not?include the cover page, reference pages or any appendices like maps and photos, but use these where necessary and directly referenced in your paper. See our grading rubric for more detailed information.Overall, the project should have a very professional look. You want to impress your most important client and your professor, of course! Color is nice (but not required), along with crisp, clean tables, photos, maps, and figures.The paper should be prepared in concordance with mainstream citation formats e.g., APA style, the American Psychological Association (APA) format (see ), also see the manuscript guidelines for the Journal of Travel Research, Journal of Hospitality and Tourism Research or Tourism Analysis. The essays will be graded on the basis of 75% for content and quality of analysis, synthesis and communication, and 25% for style, grammar, spelling and punctuation. AN IMPORTANT NOTE ABOUT COMMUNICATION:Make sure you: 1. Have looked over the website thoroughly and frequently.2. Have posted your questions or answer to other students’ questions on the Discussion Board. I greatly believe in student-to-student resolution of questions and issues for this class so your fellow students should be your first contact point. 3. I will enter the Discussion Board twice a week on during my office hours and when I am not traveling on official university business. Take your tests during our monitoring hours and report problems immediately if you can. If you are working, arrange your work schedule around these hours, allow an extra hour or so in case you get kicked out of the system, and you need to report the problem so you can restart your test.4. I also require that you check the Announcements and Discussion Board Sections daily for up-to-date information about the course.5. For the video clips, you need to make sure you have a fast internet connection and are not using a 6.I have “live” office hours each Monday and Wednesday in 1014B Carolina Coliseum or you can make an appointment at a time available to both of us by sending an email to chuhan@email.sc.edu.Note: This is not a 24/7 online class; I am not at my computer monitoring the course all the time. It might take up to 48 hours for me to get back to you. BLACKBOARD COURSE WEBSITECourse materials are posted on the Blackboard course website (e.g., assignments, grades, lecture notes, clips etc.). Important class and HRTM announcements and discussion will be posted to blackboard; therefore, it is crucial that you check your blackboard course website every day. Please note, that the Blackboard system uses your USC e-mail address (i.e. mailbox.sc.edu) as the default. As a result, the School of HRTM (i.e. faculty and staff) will only use your USC e-mail address to communicate with you. Please get familiar with blackboard and its functions as well as digital box component of the blackboard. FYI: No student is allowed to use the class email list for personal purposes (posting ads, announcements etc.). HRTM 280 Tourism Foundations - Course ScheduleRequired readingsChapter ReadingsTests and Assignments Due DatesWeek 11/2 - 1/7 Syllabus Introduction of Tourism Tourism Through the AgesCareer in Tourism Tourism Organization Passenger Transportation Hospitality and Related ServicesDistribution ChannelsCh. 1-7Self-Introduction on Discussion BoardTest 1 (Ch. 1-7) First video clip analysis Discussion board participation (different from self-introduction)Due: 1/7 (11:59pm)Week 21/8 – 1/13Attractions, Entertainment & RecreationTravel MotivationCulture and Tourism Sociology of TravelCulture and Tourism Sociology of TravelTourism Supply and DemandEconomic ImpactCh. 8-14Test 2 (Ch. 8-14) Second video clip analysis Discussion board participation Due: 1/13 (11:59pm)Week 31/14 – 1/20Tourism PolicyImpacts/Sustainable TourismPlanningTourism EnvironmentTourism ResearchTourism MarketingFuture of TourismCh. 15-20Test 3 (Ch. 15-20) Third video clip analysis Discussion board participation Due: 1/19 (11:59pm)Term paper Due 1/20 (11:59pm)Note: The instructor reserves the right to adjust the syllabus if needed during the semester; There will be discussion questions posted on Blackboard throughout the semester. ................
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