Advanced Technologies at Toyota - US EPA



Advanced Technologies at Toyota

Clean Air Act Advisory Committee

September 18, 2008 Tom Stricker

Toyota Motor North America

Topics

? Market Overview and Factors ? Deploying New Technology ? Hybrid ? Plug-In Hybrid ? Fuel Cell ? Conclusions

US Industry January-July Sales

THOUSANDS

10000

9500

9554.5

9000 8500

-11% DSR

8547.7

8000

2007

2008

0

2008

'07/'08 Volume Decrease: 1,006,734 Units

Source: July Industry Report, (combined sales, include Hawaii)

New Vehicle Segment Shifts

July CYTD Sales versus Year Ago

% DSR Chg

Industry Total Lt Truck Total Psgr Car

Entry Subcompact Standard Mid

Small SUV Van

Small PU Mid SUV

FSPU Premium Mid

Large SUV Sports Coupe

Near Luxury

-11% -19.5%

-2.2%

-17.7% -17.9% -24.6% -25.3% -27.2% -30.7% -25.7%

-1.7% -4%

-7.6%

5.1%

33.7%

Short-Term Factors

450 400 350 300 250 200 150 100 50

0 Jan-0A3pr-03Jul-0O3 ct-0J3an-0A4pr-04Jul-0O4 ct-0J4an-0A5pr-05Jul-0O5 ct-0J5an-0A6pr-06Jul-0O6 ct-0J6an-0A7pr-07Jul-0O7 ct-0J7an-0A8pr-08Jul-08

CPG

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