WinShape Foundation
Position: Marketing Specialist, WinShape RetreatScope of Position: The Marketing Specialist serves as the coordinator of promotional activities, collateral and all brand and marketing efforts for WinShape Retreat and WinShape MarriageReports to: Senior Director, OperationsRoles and Responsibilities:Supports WinShape Retreat Marketing by:Supports WinShape Sales Team in providing conference and trade show recommendations and marketing supportCreates and distributes promotional materials, including but not limited to, radio, print and web ads and email campaignsPresents, manages and implements annual brand/marketing strategyCultivates business and vendor relationships by ensuring timely response to emails and phone callsManage approval of all branded itemsManage brand voice and ensure consistent brand messaging in all print and verbal communication channels, including but not limited to, website, press releases and public relationsProvide support to the WinShape Foundation Sales Team in reaching annual goalsDevelops and implements marketing initiatives along with monitoring all marketing activityManages contact database through customer relations management systemManages internet marketing campaign and results, including but not limited to paid search, social media and earned mediaParticipates in weekly sales meetingsManages the internal communication to WinShape Retreat staff above and beyond the work of the WinShape Foundation Marketing TeamCoordinates marketing efforts with the WinShape Foundation Marketing TeamPerforms additional duties and tasks as assigned by Senior Director of Operations and/or the Brand and Marketing Manager, WinShape Foundation Supports WinShape Marriage Marketing by:Creates, distributes and maintains promotional and programming materials, including but not limited to, marriage content booklets, print, survey and email campaignsManage brand voice and ensure consistent brand messaging in all print and verbal communicationMaintain WinShape Marriage website and content management Cultivates business and vendor relationships by ensuring timely response to emails and phone callsResponsible for promoting and filling Signature Series Marriage events Develops and implements marketing initiatives along with monitoring all marketing activity Coordinates with WinShape Marriage Manager of Programming on special projects or initiativesRequirements: Bachelor’s degree 3-5 years’ experience in marketing, public relations and/or advertisingOrganizational skills with strong attention to detail and the ability to prioritize work effectively in an environment with competing demandsAbility to handle sensitive and confidential information appropriatelyDemonstrates excellent oral and written communication skills and proficient in Microsoft Office productsPreferred experience with Adobe Creative SuiteExhibit a positive attitude and the ability to be proactive, resourceful and flexibleDemonstrated ability to work independently and as part of a teamCommitment to WinShape Foundation vision and core valuesFLSA Status: Full-Time; Non-Exempt Employee Signature: _______________________________Supervisor Signature: ______________________________ ................
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