Krannert Graduate School of Management



Aarti S. Ivanic

726 E. Mendocino St., Altadena, CA 91001. (626) 296-3290. ivanic@usc.edu

EDUCATION

University of Southern California

Doctor of Philosophy - Marketing Expected May 2010

Purdue University

M.S., Applied Statistics with a specialization in Computational Finance May 2002

• Extensive coursework in Statistical Methodology & Analysis and Computational Finance:

o Model Design and Analysis, Statistical Inference, Simulation Design & Applications, Risk Management, Options & Futures, Mathematics of Financial Derivatives

• Research Projects:

o “An Analysis of the Purdue Memorial Union (PMU) Dining Services”

▪ Profiled customers and measured their satisfaction with the PMU Dining Services

▪ Proposed a new product and service portfolio within PMU Marketplace tailored to meet customer needs

o “International Trade Dependencies: A Statistical Analysis”

▪ Analyzed trade and welfare variables to determine factors driving external economic dependencies for Lesser Developed Countries

▪ Determined and characterized clusters of countries with similar external dependency factors

B.S., Economics, Honors Dec. 1999

B.S., Business Management Dec. 1999

• Minors: Statistics and Spanish

• Honors Thesis: “Analysis of political, economic and social aspects of why countries partake in international trade”

PAPERS IN PROGRESS

Ivanic, Aarti S. and Joseph C. Nunes, “The Intrinsic Benefits of Status”, Data collected for 4 studies, in process of writing working paper

Ivanic, Aarti S. and Joseph C. Nunes, “Acceptance Criteria into Elite Organizations: How Self- Aggrandizement and Perceptions of Status Impact How We Feel?”, Data collected study 1 – in the process of designing study 2.

Ivanic, Aarti S. and Joseph C. Nunes, “The Entitlement Halo: The Impact of Expecting More than we are Promised”, Data collection in progress for study 1.

CONFERENCE SUBMISSIONS

Special Session: Association for Consumer Research Fall 2008

Status: Awaiting response

CONFERENCES

Marketing Colloquium, University of California, Riverside, CA April 2006

Behavioral Decision Research in Management, Santa Monica, CA June 2006

Association of Consumer Research, Orlando, FL Oct. 2006

Association of Consumer Research, Memphis, TN Oct. 2007

University of Houston Doctoral Consortium, Houston, TX April 2008

TEACHING EXERIENCE

Department of Statistics, Purdue University Aug. 2000 – May 2002

Course Instructor: “Introduction to Probability & Statistics” (3 semesters)

Teaching Assistant: “Concepts & Controversies in Statistics” (2 semesters)

PROFESSIONAL EXPERIENCE

Booz Allen Hamilton, Cleveland, OH July 2002 – July 2005

Senior Statistical Consultant (Oct. 2004 – July 2005)

Statistical Consultant (July 2002 – Sept. 2004)

Major Consumer Packaged Goods (CPG) manufacturers

o Developed trade promotion models at specific account and product levels (using weekly scanner data) to identify promotional drivers of volume at two separate CPG clients (canned goods and household cleaners)

Building Products Manufacturer

o Designed and analyzed surveys to determine market segments, including sizing of segments and profiling customer behavior and developed a tailored growth strategy for the different segment

Major Convenience Retailer

o Identified store performance drivers to calculate total revenue potential of each store; Designed and developed a scorecard to track the performance of each store

Major Convenience Retailer

o Analyzed drivers of performance variability for a convenience retailer’s food service offering; Designed a mid-to-long term solution to improve performance by optimizing production planning, forecasting, purchasing, invoicing, and cost accounting methods

Statistical Consulting Service, Purdue University Jan. 1999 – Aug. 2000

Statistical Consultant: Experimental Design & Software Consulting

Provided assistance with statistical software packages

Provided consultancy on experimental design, survey set-up and analysis, interpretation and presentation of results

AWARDS & HONORS

“Purdue University Graduate Student Award for Outstanding Teaching”

“Department of Statistics Outstanding Classroom Teaching by a Teaching Assistant”

Delta Sigma Pi, Professional Honors Business Fraternity

Chosen by faculty to attend University of Houston Doctoral Consortium

Software Proficiency: SAS, SPSS, Minitab, Lisrel, Microsoft Professional

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