Japan Tourism Agency June 2020

[Pages:32]White Paper on Tourism in Japan, 2020 (Summary)

Japan Tourism Agency June 2020

Outline of White Paper

White Paper on Tourism in Japan is submitted to the Diet every year in accordance with Article 8 of the Basic Act for Promoting a Tourism-Oriented Country. This Paper consists of the following four parts.

Part I Tourism Trends in 2019 Chapter 1 Global Tourism Trends Chapter 2 Tourism Trends in Japan

Part II Responding to the Impact of COVID-19 and Restarting Regional Revitalization through Tourism

Chapter 1 Impact of COVID-19 on Tourism and the Countermeasures Chapter 2 Restarting Regional Revitalization through Tourism

Part III Measures Taken in FY2019

Chapter 1 Development of Environment that Foreigners Truly Enjoy Visit to Japan Chapter 2 Development of New Tourism Contents in Regional Areas Chapter 3 Appropriate Sharing of Roles and Strengthening Cooperation between Japan National Tourism Organization and

Regional Organizations (Local Governments and Destination Management/Marketing Organizations) Chapter 4 Other Measures Contributing to Increase in Consumption and Visitors in Regional Areas

Part IV Measures to be Taken in FY2020 Chapter 1 Countermeasures against COVID-19 in the Field of Tourism Chapter 2 Strategies beyond COVID-19

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Part I Tourism Trends in 2019

Global Tourism Trends......................................................................................3 Tourism Trends in Japan (International Visitors Traveling to Japan)...............................6 Tourism Trends in Japan (Japanese Overseas/Domestic Travel).....................................8 Tourism Trends in Japan (Overnight Trips) ..............................................................10 Tourism Trends in Japan (Tourism Trends in Regional Areas).................................. 12

Part I: Global Tourism Trends (1)

According to the global tourism trends announced by the United Nations World Tourism Organization (UNWTO), the total number of international tourists was 1,461 million in 2019, increasing by 54 million (3.8%) from 2018.

By region, both arrivals and departures in the Asia-Pacific have been increasing in recent years.

(Figure I-2) Number of International Tourists

(100 million people)

16

14.6

14.0

14

13.3

12.4

11.9

12

11.4

11.0

10.4

10.0

10

9.1 9.3 8.9 9.5

8.6

8.1

8

7.6

6.8 6.8 7.0 7.0 6.3 5.9 6.1

6

(Figure I-5) Number of International Tourists

by Region of Origin

5.4%

2009

53.0%

20.6% 15.8%

5.2%

2014

50.7%

23.7%

4.9%

16.0%

4.8%

4.4%

2019

50.8%

24.9%

15.1%

4.9%

(Year)

0%

20%

40%

60%

80%

Europe Asia-Pacific Americas Middle East Africa

100%

3.5%

2008

55.2%

19.7% 16.4% 2.9%

2013

52.1%

23.0%

3.0% 16.4% 3.1%

2.9%

4

2018

48.0%

25.6%

16.8% 3.2%

(Year)

(Year)

0%

20%

40%

60%

80%

100%

Europe Asia-Pacific Americas Middle East Africa Unknown origin

3

Source: Prepared by the JTA based on data from UNWTO

Part I: Global Tourism Trends (2)

In the "International Tourist Arrivals by Country/Region Rankings" of 2018, Japan ranked 11th, with 31.19 million, while in the "International Tourist Arrivals by Air or Sea Rankings," Japan ranked 7th (1st in Asia).

The total number of international visitors to Japan in 2019 (31.88 million) was equivalent to 11th and 7th in the "International Tourist Arrivals by Country/Region Rankings(2018)" and the "International Tourist Arrivals by Air or Sea Rankings(2018)".

(Figure I-6) International Tourist Arrivals by Country/Region Rankings

(Figure I-7) International Tourist Arrivals by Air or Sea

0

France Spain USA China Italy

Turkey Mexico Germany Thailand

UK (Japan)

Japan Austria Greece Hong Kong Malaysia Russia Portugal Canada Poland Netherlands Macau

India Hungary Croatia

*UAE Vietnam Saudi Arabia South Korea Singapore Ukraine Czech Republic Indonesia Denmark Morocco Switzerland

Egypt Taiwan Ireland South Africa Bulgaria

(2018)

(10,000 people)

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000

0

8,940

8,281

Spain

7,975

USA

6,290

Italy

6,157

Turkey

4,577

France

4,131

UK

3,888

(Japan)

3,818 3,632 3,188 3,119 3,082 3,012 2,926 2,583 2,455 2,280 2,113 1,962 1,878 1,849 1,743 1,715 1,665 1,592 1,550

31.88 million in 2019

Japan ranked 11th in the world and 3rd in Asia

Japan Thailand

China Greece Mexico Hong Kong Singapore South Korea Macau Indonesia Vietnam Saudi Arabia Canada Taiwan Morocco Malaysia Egypt Ireland Australia Russia

1,535

India

1,535

Philippines

1,467 1,421

Croatia Hungary

1,367

Poland

1,340

South Africa

1,275

Ukraine

1,229

Germany

1,172

Austria

1,135

Netherlands

1,107

Portugal

1,093

Czech Republic

1,047

Denmark

927

Switzerland

Rankings(2018)

(10,000 people)

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

2,132 1,937 1,921 1,639 1,535 1,365 1,284 1,270 1,206 1,133 1,107 1,087 1,014 1,008 927 925 894 849 717 620 611 559 310 269

6,950

3,893

5,124

3,627

3,465

3,386 3,188 3,119

31.88 million in 2019 (all arrivals are by air or sea)

3,061 2,911

Japan ranked 7th in the world and 1st

in Asia

* The ranking of the number of

international tourist arrivals by air or sea

NA

Source: Prepared by the JTA based on data from UNWTO Note 1. Figures shown above are provisional as of May 2020. Note 2. In countries marked with , figures for 2018 are yet to be announced, and figures for 2017 have been adopted instead. Note 3. Figures for the United Arab Emirates are for Dubai only. Note 4. The above chart shows the statistics of the number of tourist arrivals who had at least one overnight stay in the country/region they visited, except for Japan, Russia, South Korea,

Vietnam, and Taiwan. Note 5. Rankings are subject to change depending on the timing of data collection, as related data may be updated or modified from time to time. Note 6. It should be noted, particularly for the purpose of comparison, that the number of international tourist arrivals is calculated and published based on different statistical criteria for each

country and region. (For example, the number of foreign crew members is not included in statistics related to Japan, but it is included in the statistics of France, Spain, China, South Korea, and others.)

Source: Prepared by the JTA based on data from UNWTO

Note 1. It should be noted, particularly for the purpose of strict comparison, that the number of international tourist arrivals is calculated and published by different statistical criteria for

each country and region.

Note 2. The figures shown above are provisional as of January 2020.

Note 3. Excluding countries/regions marked with a , the above chart shows the statistics of the number of international visitors who had at least one overnight stay in the country/region

they visited.

Note 4. Countries/regions belonging to Asia are indicated in green.

Note 5. In countries and regions where figures for 2018 are unannounced or unknown, figures for the latest year for which the statistics are available are adopted. Note 6. The above chart shows the statistics of the number of international visitors arriving by air and sea, which excludes those arriving by land (by car, etc.). Note 7. The number of international tourist arrivals by air or sea is unknown for Germany, Austria, the Netherlands, Portugal, Czech Republic, Denmark, and Switzerland, as

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transportation mode-specific data is unavailable.

Note 8. Rankings are subject to change depending on the timing of data collection, as related data may be updated or modified from time to time.

Part I: Global Tourism Trends (3)

In the "International Tourism Revenue by Country/Region Ranking" of 2018, Japan recording 42.1 billion USD, ranked 9th (2nd in Asia), up from 11th (4th in Asia) in 2017. In the "International Tourism Expenditure by Country/Region Rankings," Japan posting 20.2 billion USD, ranked 16th (6th in Asia), up from 18th (6th in Asia) in 2017.

(Figure I-8) International Tourism Revenue by Country/Region Ranking

(2018)

(100 million USD)

0

200

400

600

800 1,20,00000 1,22,0200

USA Spain France Thailand

Italy UK (Japan) Australia Germany Japan Macau China Hong Kong India Canada Turkey Austria Mexico UAE Singapore Portugal Malaysia Greece South Korea Netherlands Switzerland Indonesia Sweden Poland Taiwan Saudi Arabia Egypt Russia Croatia New Zealand Vietnam Denmark South Africa Belgium Lebanon Philippines

286 264 252 231 225 214 204 201 196 190 186 180 170 164 149 140 137 120 116 116 111 109 101 91 89 89 84 82

564 493 486 461 450 430 421 407 404 369

815 655

2,147

46.1 billion USD in 2019

Japan ranked 9th in the world and 2nd in Asia

Source: Prepared by the JTA based on data from UNWTO and each country's national tourism offices Note 1. Figures shown above are provisional as of May 2020. Note 2. International tourism revenue does not include international passenger fares. Note 3. Data on international tourism revenue may be updated or modified from time to time.

Calculated values of international tourism receipts are subject to fluctuations in currency exchange rates to the US dollar. Thus, rankings may change depending on the timing of data collection.

(Figure I-9) International Tourism Expenditure by Country/Region Rankings

(2018)

(100 million USD)

0

500

1,000

1,500

2,000

2,500

3,000

China USA

Germany UK

France Australia South Korea Canada

Russia Italy

Spain Hong Kong Singapore

(Japan) India

Netherlands Japan Taiwan

Belgium Switzerland

Brazil Sweden

UAE Norway Saudi Arabia Kuwait Malaysia Thailand Austria Philippines

Iran Mexico Argentina Denmark Indonesia Poland Nigeria

Qatar Ukraine

Iraq Israel

479 370 351 344 343 301 268 264 262 213 213 212 202 194 185 184 183 181 180 173 166 143 122 121 120 119 113 112 107 105 103 97 96 93 79 79 77

956 690

1,445

21.3 billion USD in 2019

Japan ranked 16th in the world and 6th in Asia

2,773

Source: Prepared by the JTA based on data from UNWTO and each country's national tourism offices Note 1. Figures shown above are provisional as of May 2020. Note 2. In countries marked with , figures for 2018 are yet to be announced, and figures for 2017 have been adopted instead. Note 3. International tourism expenditure does not include international passenger fares. Note 4. Data on international tourism expenditures may be updated or modified from time to time.

Calculated values of international tourism expenditures are subject to fluctuations in US dollar exchange rates. Thus, rankings may change depending on the timing of data collection.

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Part I: Tourism Trends in Japan (International Visitors Traveling to Japan) (1)

In 2019, total number of international visitors to Japan increased by 2.2% from 2018 to 31.88 million. Of this total, the number of visitors from Asia was 26.37 million (82.7% of the total), including 22.36 million (70.1%) from East Asia and 3.83 million (12.0%) from six major ASEAN countries. The figures for North America and five major European countries (UK, France, Germany, Italy, and Spain) were 2.1 million and 1.29 million, respectively.

(Figure I-11) Number of International Visitors to Japan: Breakdown

(Figure I-10) Number of International Visitors to Japan

by Country/Region(2019)

(10,000 people)

(10,000 people)

Germany 24 (0.8%)

Italy 16 (0.5%)

Spain 13 (0.4%)

Russia 12 (0.4%)

Australia 62 (1.9%)

3,500

3,119 3,188

France 34 (1.1%)

3,000 2,500 2,000

2,869 2,404 1,974

UK 42 (1.3%)

Canada 38 (1.2%)

India 18 (0.6%)

Vietnam 50 (1.6%)

Other 138

(4.3%)

USA 172 (5.4%)

5 major European countries 129 (4.0%)

North America 210

(6.6%)

China 959 (30.1%)

1,500

1,341

Philippines 61 (1.9%)

Total

1,000 500

1,036

835 835

861

836

614 673 733

679

622

521

0

Indonesia 41 (1.3%)

Malaysia 50 (1.6%)

Singapore 49 (1.5%)

Thailand 132

(4.1%)

Hong Kong 229

(7.2%)

3,188

Asia 2,637 (82.7%) East Asia 2,236 (70.1%) Southeast Asia 383 (12.0%)

Taiwan 489

(15.3%)

South Korea 558

(17.5%)

Source: Prepared by the JTA based on data from JNTO

(Year)

Source: Prepared by the JTA based on data from JNTO Note 1. Figures in parentheses indicate a percentage among the total number of international

visitors to Japan.

6 Note 2. "Other" includes countries and regions in Asia and Europe not specified in the above chart.

Note 3. Totals may not be exact due to rounding.

Part I: Tourism Trends in Japan (International Visitors Traveling to Japan) (2)

Tourism consumption by international visitors in 2019 hit a record high of 4.8135 trillion yen (up 6.5% from 2018), recording a new high for the seventh consecutive year.

By country/region, China took first place with 1.7704 trillion yen (36.8% of the total), followed by Taiwan with 551.7 billion yen (11.5%), South Korea with 424.7 billion yen (8.8%), Hong Kong with 352.5 billion yen (7.3%), and the United States with 322.8 billion yen (6.7%). These top five locations accounted for 71.1% of the total.

(Figure I-13) Tourism Consumption by International Visitors (Figure I-14) Tourism Consumption by International Visitors: Breakdown by Country/Region

Year 2012 2013 2014 2015 2016

Consumption by international visitors

1.08 trillion yen 1.42 trillion yen 2.03 trillion yen 3.48 trillion yen 3.75 trillion yen

Germany

Indonesia 46.5

53.9

1.0%

Philippines 1.1%

65.9

1.4%

Malaysia 66.5 1.4%

Canada 67.0 1.4%

France 79.8 1.7%

Singapore 85.2 1.8%

Vietnam 87.5 1.8%

Italy 32.4 0.7%

Spain 28.8 0.6%

India 27.4 0.6%

Russia 21.8 0.5%

Other 304.0 6.3%

China

Excel-14(22001199)13,67.780%.4

Consumptionby internationEalxcel

visitors toJapan

4.81 trillion yen

2017

4.42 trillion yen

2018

4.52 trillion yen

2019

4.81 trillion yen

UK 99.9 2.1%

Australia 151.9 3.2%

Thailand 173.2 3.6%

USA 322.8 6.7%

Hong Kong 352.5 7.3% South Korea 424.7 8.8%

Taiwan 551.7 11.5%

Note 1. Please note that there was a change of statistical basis. The survey focused mainly on travelers using airports until 2017; however, in light of the rapid increase

in the number of cruise travelers, who tend to stay for a short period of time, the scope of the survey was expanded to cover cruise travelers since 2018.

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Source: International Visitor Survey (JTA)

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