NEWS - AUTOMOTIVE CONFIDENTIAL

CONFIDENTIAL - AUTOMOTIVE NEWS

Improving The Dealer Experience

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NEW TrueCar is committed to improving the dealer experience on and affinity partner sites

OMOTIVE TC

L - AUT We're making major IA changes in our product

CONFIDENT offering

We're addressing your concerns about how we treat

you as customers

We're cleaning up our advertising and messaging

CONFIDENTIAL & PROPRIETARY

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We Are ChangCiOnNgFIDOENuTrIAPL r- oAUdTuOcMtOOTIVfEfeNrEiWngS

CONFIDENTIAL & PROPRIETARY

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TrueCar's New Experience Reduces the Use of TrueCar as a Price-

Only-Driven Shopping Tool

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Regional Price Curve

Dealer List

NEW Virtual Vehicle

Old

Local Price CurvCe ONFIDENTIADLea-leAr BUrTanOdiMngOTIVE

VIN-Based Offers

New

CONFIDENTIAL & PROPRIETARY

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LIVE: MARCH 24

More Localized TrueCar Price Curves

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W We're strengthening the TrueCar curve to use data that's even more focused on your local market. This will NE help dealers and consumers have more accurate insight into what new vehicles are selling for in their area

CONFIDENTIAL - AUTOMOTIVE

CONFIDENTIAL & PROPRIETARY

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