This Report is Prepared for



[Your Name]’s Marketing Plan for

[Name of Your Client]

[Date]

Contents of this Report:

1. Our Marketing Solutions

2. Your Custom Marketing Plan

3. Marketing Phase Checklist

4. Your Reference Section

Marketing Time

is Controlled by

6 Factors

Neither of us Control:

1. Market conditions

2. Competition from other sellers

You Control:

3. The property’s appearance

4. The asking price

5. Sale terms and inclusions

We Control:

6. The marketing plan

Marketing Solutions for

The 21st Century !

Century 21 Luger Realty’s active buyers come from…

|Our Client Base |National Advertising |

|Thousands of repeat and referred clients—a base that’s been growing |Television |

|since 1976. |Radio |

| |Magazines |

| |Internet |

|Electronic Media |World-Wide Connections |

|Century |Century 21’s 7,500 Offices |

|Century |Century21’s parent company controls more than half of U.S. relocation.|

| | |

|Open Houses |Realtor Promotions |

|Current active buyers that have visited one of our open houses within |We actively promote our listings through the Multiple Listing Service |

|the last 90 days. |and Broker Reciprocity. |

|Yard Signs | |

|Name Brand Recognition | |

|Many of our current active buyers have called our exclusive Client | |

|Service Desk. | |

National Listing Distribution Partners

87% of buyers search for properties on the Internet

(According to the National Association of Realtors)

In addition to the more than 2+ million unique visitors that go to every month, there are millions more that visit other real estate related websites to view listings. The CENTURY 21 System is proud to say that we make it as easy as possible for buyers to find your real estate listings online through our many listing distribution partnerships.

|Listing Distribution Partner | |Description |

|Google BaseTM |[pic] |Over 56% of all Internet searches on "real estate" and related terms are |

| | |conducted on Google and their partner sites. Make sure your listings can |

| | |be found by submitting them to Google Base. By adding your listing |

| | |information to Google, you can ensure that the right potential buyers will|

| | |be able to find your properties, right when they're most actively looking |

| | |for them. |

| | |Since 2/28/2007 |

| |[pic] | is a highly intuitive website that simplifies real estate |

| | |searches, provides tools and information to users. Users are serious home|

| | |buyers and sellers. Based on a Survey done in 2007: |

| | |80 % of buyers plan to purchase a home within 12 months* |

| | |40% of sellers plan to list a property within 6 months* |

| | |61% of consumers are not working with a sales associate |

| | |Since 2/23/2007 |

|Yahoo Real Estate |[pic] |Yahoo! Real Estate is a guide to real estate, including buying, selling, |

| | |renting and financing. Customers can find a home or rental, or calculate |

| | |their mortgage payments and now find CENTURY 21 homes in Yahoo!’s Real |

| | |Estate Classifieds search engine. |

| | |Since 11/2007 |

|AOL Real Estate |[pic] |AOL® Real Estate provides the resources and information that you need in |

| | |your search for a place to truly call home. The new site offers a better |

| | |way to find what you are searching for because there's more to a home |

| | |search than just price and the number of bedrooms. When you are searching |

| | |for a home, you are looking to compare location, schools and |

| | |neighborhoods. You can also see new and existing homes, foreclosures, |

| | |FSBO, and even apartments all together in one search result to make |

| | |comparing that much simpler; no more doing separate searches on each |

| | |listing type. |

| | |Since 3/2008 |

| | | has approximately 15,000 to 20,000 open house listings in |

| | |markets across the nation on any given weekend. The easy-to-use site |

| | |allows homebuyers to see schedules for open houses in their area, view |

| | |detailed information about homes, print a route planner, request |

| | |information or a private showing, and sign up for e-mail alerts. The site |

| | |offers home sellers greater exposure for their open house listings while |

| | |also providing an online marketing resource for real estate brokerages and|

| | |sales associates. consistently ranks among the top organic |

| | |search results for “open houses” on the top Web search engines. |

| | |Since 5/15/2007 |

| | | is an online real estate service dedicated to helping users get|

| | |an edge by providing them with tools, information and free home valuations|

| | |called Zestimates. "Zestimates" are home valuations computed using their |

| | |proprietary formula. Zillow is one of the largest real estate Web sites, |

| | |with 4 million monthly visitors (Omniture metrics, 2007). Buyers consider|

| | |Zillow one of the most useful sites during the home buying process |

| | |(California Association of Realtors, 2007 ). Two-thirds of Zillow users |

| | |are actively buying or selling a home, or plan to within the next 1-2 |

| | |years (Zillow site survey, 2007). |

|Wall Street Journal |[pic] |Fine Homes and Estates Priced over $500K |

|() | |Commercial |

| | |These highly targeted Web sites will increase exposure to your |

| | |water-related properties, and will create an added value to your listing |

| | |presentations. By providing fantastic search engine results, the largest |

| | |water- related listing inventory in the U.S. will be able to drive more |

| | |potential buyers and sellers to you and your listings in this high-end |

| | |real estate niche! |

| | |Since 12/7/2007 |

| |[pic] |Cyberhomes™ valuations give users access to most of the same information |

| | |that real estate professionals use to evaluate homes. From Fidelity |

| | |National Information Services, the leader in property information, |

| | |services, and technology for REALTORS®, appraisers, and lenders, users can|

| | |get detailed, proprietary analysis of their home and community. Users can |

| | |explore data ranging from property facts, value estimates, and a variety |

| | |of important indicators of local and national changes in the housing |

| | |market. |

| | |Since 3/2008 |

|HGTV () |[pic] |Real estate listings Web site powered by HGTV. Launched in November 2007, |

| | |FrontDoor’s unique approach combines more than 1.3 million national |

| | |listings (adding more daily) with exclusive original |

| | |buying/selling/finance guides and video content from HGTV’s library of |

| | |real estate shows. |

| | |Since 12/2007 |

| (commercial) |[pic] |Commercial |

| | |Cityfeet is the leading online commercial real estate network, connecting |

| | |commercial real estate property owners and brokers to tenants, brokers and|

| | |investors. Cityfeet offers commercial real estate products and services |

| | |catering to the national and local needs of the commercial real estate |

| | |industry. Cityfeet specializes in all commercial real estate property |

| | |categories including office space, executive suites, commercial land, |

| | |industrial property, retail space and businesses for sale. Cityfeet is the|

| | |#1 source of free commercial real estate information for commercial real |

| | |estate professionals and powers the commercial real estate area of many of|

| | |the countries most popular websites including and The New |

| | |York Times. |

| (commercial) |[pic] |Commercial |

| | |LoopNet operates the largest and most heavily trafficked commercial real |

| | |estate listing service online with more than 2.75 million registered |

| | |members and 998,000 unique visitors monthly. The LoopNet online |

| | |marketplace contains more than $500 billion of property available for sale|

| | |and 4.3 billion square feet of property available for lease. LoopNet's |

| | |market- |

| |[pic] | provides local, comprehensive property listings and rich |

| | |content to home buyers and sellers nationwide, while delivering a suite of|

| | |advertising solutions that offer choice and results that enable real |

| | |estate professionals to grow their business. With 2.7 million property |

| | |listings nationwide, plus a vast network of 125 online newspaper partners |

| | |and 23,000 advertisers currently seeing results, can help |

| | |you find your dream home or promote your real estate business.. |

| | |We provide our listings to our counterpart brands within Realogy. Coldwell|

| | |Banker (including NRT), ERA and eventually, Better Homes & Gardens all |

| | |receive our listings and display them on their sites. |

| | |Launched 6/2008 |

| | | |

Our Client Service Desk

Serves More Active Buyers!

Thirty days after a buyer contacts a typical real estate office,

less than 3% buy a property from that office.

( Century 21 survey based on 3000 calls 30 days after initial contact; accuracy +/- 3%.

Century21 Luger Realty’s Client Service Desk

Responds differently to inquiries

Custom Marketing Plan for

[Address of Property]

|Marketing Task |Estimated Time |

|Comparative Market Analysis |Completed |

|Research Tax and Title |At time of listing |

|Prepare Net Proceeds Estimate |At time of listing |

|Review Staging Ideas |At time of listing |

|Arrange Showing Procedures |At time of listing |

|Home Warranty Coverage |2 days (optional) |

|MLS Computer Input |2 days |

|Septic Disclosure Statement |2 days |

|Well Disclosure Statement |2 days |

|Seller’s Disclosure Statement |2 days |

|Lockbox installed (extra key?) |2 days |

|Sign Installation |3 days |

|Cross Prospecting |7 days |

|Design Property Profile |5 days |

|Staff Review |7 days |

|Broadcast to Internet Sites |7 days |

|Discuss Showing Results |Weekly |

|Pricing Review |30 days |

|Golden Ruler/MLS Reports |Weekly |

| | |

Marketing Checklist

Appointments

1. Don’t let people into your house without an appointment through our office.

2. Working with our staff and Book-A-Showing.

3. Let us know if your house cannot be shown at certain times.

During Showings

1. Give the agent some time alone with prospective buyers.

2. If terms of sale are brought up, refer them to your agent.

3. Refrain from “selling” your property, but provide facts if asked.

4. Read 21 Staging Ideas in the Owner’s Reference section.

5. Keep pets, if any, under control.

6. Leave lights on, open draperies and curtains.

7. Open houses: leave house to agent, contact after.

Handling Offers

1. Let me know if you’ll be away for extended periods.

2. I will represent your best interests when offers are presented.

3. Offers should be handled immediately.

After the Sale

1. We will coordinate title work, documents, closing arrangements.

2. We will work with the lender, other agent, and title company.

3. We will keep you informed of every step toward a successful closing.

4. We will remind you of your closing and moving arrangements.

Underlying Assumptions

of a Market Analysis

1. This analysis can help you price your property, which is an important factor in a successful marketing campaign.

2. All market data was obtained from the Multiple Listing Service, which is generally accurate and reliable.

3. All comparable properties were listed and sold using professional brokerage services.

4. Restrictive financing or sale terms can lower a property’s sale price.

5. Zoning changes can affect a property’s value.

6. This analysis will show a range of possible sales prices. This analysis is not an appraisal of the market value of the property, and may not be used in lieu of an appraisal. If an appraisal is desired, the services of a licensed or certified appraiser must be obtained.

7. This market analysis is submitted assuming the possibility of CENTURY 21 Luger Realty listing or selling the property.

Who Determines

Market Value?

( Buyer demand affects values.

( Buyers compare properties before deciding.

( Buyers shop within specific price ranges.

( Sales must pass the lender’s appraisal.

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21 More Ways Century 21 Luger Realty

Finds a Buyer for Your Property

We help you find the best buyer by:

1. Receiving buyer inquiries through , largest website in America.

2. Receiving relocation referrals from 7,500+ CENTURY 21 offices world-wide.

3. Pulling buyer inquiries from many additional internet WEB sites.

4. Participating as Associate Broker in Cartus Relocation Network, largest in the nation.

5. Hosting Realtor and public open houses.

6. Immediately speaking to every buyer who calls on our yard signs.

7. Professionally assisting buyers relocating to our area.

8. Advertising the property and open houses through the Broker Reciprocity system.

9. Front desk personnel trained to engage buyers who call.

10. Manager qualifies all buyer inquiries.

11. Attentive follow up with buyers.

12. Sharing all feedback from buyers and agents with the seller.

13. Actively and comprehensively promoting through the Multiple Listing Service.

14. Personal contacting of Realtors who have similar listings in your area.

15. Removing obstacles: solving buyers’ concerns and objections.

16. Knowledge of current financing programs to help buyers afford your property.

17. Referral of reliable financing, title, and closing services.

18. Brand Name recognition that attracts buyers nationally and internationally.

19. CENTURY 21 Luger Realty is the recipient of the highest quality service rating from buyers.

20. Using the automatic computer reverse prospecting service of the MLS to find buyers.

21. Highlighting all the positive attributes of the property.

21 Staging Ideas to Make

Your Property Sell Faster !!!

Review these ideas with your Century 21 Luger Realty agent:

1. Buyers are usually distracted by areas that need painting.

2. A well-groomed lawn and landscaping gives a good first impression.

3. Screens with holes and windows that stick are annoying to buyers.

4. It’s often worth-while to steam clean or replace carpeting.

5. Pets need to be under control during showings.

6. All appliances should work properly (or disclosed as faulty).

7. Let buyers have time to themselves in the property.

8. The exterior of your property will give a first impression—good or bad.

9. What can you do to give a good first impression inside the property?

10. Uncluttered closets look roomier.

11. Uncluttered kitchen cabinets and counter tops look roomier.

12. Too much furniture makes the room look smaller.

13. Cabinets may need touching up or refinishing.

14. Let your Century 21 Luger Realty agent know about special features.

15. Door mats should be in good condition, and without family name.

16. Non-included items that are attached should be removed.

17. Garage and storage areas should be clean and neat.

18. Ask your Century 21 Luger Realty agent for improvement suggestions.

19. Try to see your price and terms from a buyer’s point of view.

20. Look at the sale price (not asking price) of homes similar to yours.

21. Consult with your agent before spending time and money on repairs.

15 Ways Century 21 Luger Realty

Gets Your Sale Successfully Closed!

After receiving a purchase agreement, we’ll help you successfully close by:

1. Advising you whether work orders are in your best interests.

2. Tracking the mortgage loan and title work and working through problems.

3. Following up on contingencies, getting them resolved and/or removed.

4. Coordinating inspections, keeping any problems in perspective.

5. Advising you about necessary disclosures to prevent future problems.

6. Remaining objective and level-headed during crisis (at least outwardly).

7. Explaining closing expenses to you and the buyers before closing.

8. Coordinating any changes resulting from negotiations or problems.

9. Coordinating the financing process with the loan processor.

10. Working with closing service providers: (closer, attorneys, other agents,

title agents, lender, insurance agent, inspectors).

11. Staying in touch with all parties, reporting progress.

12. Advising you in advance about potential problems.

13. Explaining every step of the process to you.

14. Organizing and filing all documents.

15. Assisting you during the closing, helping all parties work together

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Company Background

The beginning…

CENTURY 21 Luger Realty was founded by Jim and Judy Luger in 1976. They began the company as a CENTURY 21 franchise in order to have the expertise and resources of the world’s largest real estate organization.

The company today.

CENTURY 21 Luger Realty is now owned by Thomas Wolfe and Jesse Mausser. Its offices are located in the hub of a vibrant real estate market, with quick access to the entire metropolitan area.

Its atmosphere.

Although a part of a vast real estate network, CENTURY 21 Luger Realty maintains a small office atmosphere. Associates know and work with each other, and are involved directly with the broker and manager on a day-to-day basis. Clients feel the office’s friendliness and excitement when they work with CENTURY 21 Luger Realty associates.

Quality Service is number one.

The company’s theme focuses on excellent service to its clients. To that end, CENTURY 21 Luger Realty sales associates are carefully selected, then required to master the most intense training available. The training program is thorough, yet flexible enough to allow each individual to develop his or her unique qualities.

Achievements.

CENTURY 21 Luger Realty has earned the Achievement in Management designation. It has achieved the highest honor conferred by CENTURY 21, the Centurion Award, ranking it among the top 3% of all CENTURY 21 offices worldwide. The company has also earned the coveted Quality Service Award, resulting from a client satisfaction rating of over 95%. Additionally, many of the company’s sales associates have earned regional and international awards for their achievements.

Memberships.

CENTURY 21 Luger Realty serves clients throughout the entire Twin Cities Area, and holds memberships in the Corporate Relocation Network, Association of Realtors, and the Employer’s Relocation Council. CENTURY 21 Luger Realty is an Associate Broker of Cartus Corporate Relocation for the Twin Cities.

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[pic]

[pic]

[pic]

Client Service Desk receives an inquiry

All active buyers are immediately

assigned to a Sales Associate.

[pic]

As a result, 12% of all buyers who contact

Century 21 Luger Realty, buy from our company.

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