Generic Strategy: Types of Competitive Advantage

3.1 Game Theory 9. 3.2 Options 10. 3.3 Strategic Scenarios 12. ... There are two basic types of competitive advantage: cost leadership and differentiation. ... There are different risks inherent in each generic strategy, but being "all things to all people" is a sure recipe for mediocrity - getting "stuck in the middle". Treacy and Wiersema ... ................
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