BUSINESS STRATEGY AND ORGANIZATIONAL …
postures, and a company’s dominant posture may change as conditions evolve. The Microsoft Network strate-46 WORLD ECONOMIC AFFAIRS SPRING 1998 Hugh Courtney A MANAGEMENT What is Business Strategy? Strategy Practice Consultant, McKinsey & Com-pany, Washington, DC, USA. His e-mail address is hugh_courtney@mckinsey.com. Research has shown that ... ................
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