Marketing Research Sample Exam Questions

CHAPTER 6- USING MARKETING RESEARCH (Formerly chap. 9) Lesson 6.1 Why Do Businesses Need Market Information? Lesson 6.2 What Types of Information Are Needed? Lesson 6.3 Methods of Collecting Marketing Data. Lesson 6.4 How is Marketing Information Managed? (See former Ch. 22) Review. Activities ................
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