1. An advertisement for the new Ford Focus



WF MKT Lap 4 Know Your Options Types of PromotionDirections: Read each of the following phrases, and determine the type of promotion that has been described in each phrase—product promotion or institutional promotion. 1. An advertisement for the new Ford Focus ____________2. A coupon for a package of Charmin tissue ____________3. Free cholesterol screenings at a local pharmacy ____________4. Adidas poster in the window of a shoe store ____________5. A company’s purchase of computers for a local school ____________6. Coca-Cola’s donation of bottled water for disaster relief ____________7. A billboard for FedEx ____________8. Merck’s reaction to the recall of its drug Vioxx ____________9. A company’s sponsorship of a public-service announcement on local TV ____________10. Flyer for satellite television ____________11. Group ticket discounts for a local baseball team ____________12. A mall’s informing the public about its new closing time ____________13. Anheuser-Busch’s participation in a campaign to educate young people about drinking ____________14. Internet pop-up about an online university ____________15. McDonald’s Monopoly game pieces ____________ ................
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