Marketing Principles
Marketing Principles
Primary & Secondary Research
Name: ___________________ Period: ____________________
_____1. Tommy Hilfiger sends out a survey to past purchasers of its clothing.
_____2. An aspiring entrepreneur studies the U.S. Census to obtain information on single heads of households in Phoenix, Arizona.
_____3. Gucci conducts a focus group interview regarding customer attitudes towards its new minimizer handbag.
_____4. Dancer’s Fashions examines operating ratios available from Dun & Bradstreet for apparel stores of its size.
_____5. To measure the results of a promotional tie-in, Burger King records the number of used ticket stubs turned in from a local hockey team.
_____6. A local mall conducts personal interviews with customers on Saturday morning.
_____7. McDonald’s gives out a free breakfast sandwich for each customer questionnaire that is returned by March 31.
_____8. When forecasting this year’s summer sales, a heating and air conditioning firm reviews last year’s sales for the months of June to August.
_____9. When developing new toys, a toy manufacturer creates a room for observing children playing with toys.
____10. A company uses an existing database to send out a preferred customer sale announcement.
____11. To determine customer satisfaction, Macy’s places a self-addressed survey card with all customer purchases.
____12. A local supermarket conducts a taste test during shopping hours.
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