CHAPTER 15 - DISTRIBUTION, WHOLESALING, AND RETAILING
Define Sales Promotion as a Promotional Tool. Sales Promotion Objectives. Students will: 0401.10.1 Identify the characteristics and benefits of sales promotion. 0401.10.2 Differentiate between the various types of sales promotion. 0401.10.3 Analyze the advantages and disadvantages of the various types of sales promotion. ................
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