Attitudes to age in Britain 2010/11
In-House Research
Attitudes to age in Britain 2010/11
by Daniel Sweiry and Maxine Willitts
Department for Work and Pensions In-House Research No 7
Attitudes to age in Britain 2010/11
Daniel Sweiry and Maxine Willitts
A report of research carried out by the Department for Work and Pensions
? Crown copyright 2012.
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First Published 2012
ISBN 978-1-84947-929-5
Views expressed in this report are not necessarily those of the Department for Work and Pensions or any other Government Department.
- 1 -
Contents
Acknowledgements
8
The Authors
9
Executive Summary
10
1
Introduction
15
1.1
Ageism and ageing
15
1.2
Constructs
15
1.3
Aims and outcomes for this report
17
1.4
Surveys, sampling and methodology
18
2
Age categorisation and identification
19
2.1
Introduction
19
2.2
Categorisation of other people as young 19
or old
2.3
Chapter summary
25
3
Perceived age prejudice
26
3.1
Introduction
26
3.2
Perceived seriousness of age
26
discrimination
3.3
Binary logistic regression
30
3.4
Chapter summary
34
4
Experiences of age discrimination
35
4.1
Introduction
35
4.2
Personal experiences of age
35
discrimination
4.3
Binary logistic regression
39
4.4
Chapter summary
43
5
Age stereotypes
44
5.1
Introduction
44
5.2
5.3
5.4 5.5 5.6 6 6.1 6.2
6.3 7 7.1 7.2 7.3 7.4 7.5 8 8.1 8.2
8.3 8.4 9 9.1 9.2 References Appendices
- 2 -
Comparisons between friendly,
44
competent and having high moral
standards stereotypes
Other peoples' views of these
46
stereotypes
Personal views of these stereotypes
46
Age group differences
47
Chapter summary
54
Ageing as a perceived threat
55
Introduction
55
Perceptions of threat to economic well- 55
being
Chapter summary
62
Expressions of age prejudice
63
Introduction
63
Indirect prejudice
63
Direct prejudice
67
Social distance
69
Chapter summary
78
Inter-generational closeness
79
Introduction
79
In what ways are people aged over 70
79
and in their 20s viewed as different?
Inter-generational contact
84
Chapter summary
89
Conclusions
90
Key findings
90
Policy implications
92
93
95
- 3 -
List of Tables
Table 2.1 Mean age at which people are perceived to stop
24
being young and at which old age is perceived to
start, by other demographics
Table 3.1 Percentage of respondents indicating different levels 26
of seriousness of age discrimination, by gender
Table 3.2 Mean rating of seriousness of age discrimination, by 27
demographics
Table 3.3 Percentage of respondents indicating different levels 29
of seriousness of age discrimination, by
demographics (row percentages)
Table 3.4 Summary table for the binary logistic regression on 31
the risk of reporting the seriousness of age
discrimination
Table 3.5 Odds ratios for the binary logistic regression on the 33
risk of reporting the seriousness of age
discrimination
Table 4.1 Percentage of respondents indicating how often in
35
the past year anyone has shown them prejudice
because of their age, by gender
Table 4.2 Mean rating of how often in the past year
36
respondents shown prejudice because of their age,
by demographics
Table 4.3 Percentage of respondents indicating how often in
38
the past year anyone has shown them prejudice
because of their age, by demographics (row
percentages)
Table 4.4 Summary table for the binary logistic regression on 40
the risk of experiencing age discrimination
- 4 -
Table 4.5 Odds ratios for the binary logistic regression on the 42
risk of experiencing age discrimination
Table 5.1 Mean evaluation for friendliness, competence and
50
high moral standards stereotypes for those aged
over 70 and in their 20s, by demographics
Table 5.2 Mean evaluation for friendliness, competence and
52
high moral standards stereotypes for those in their
20s and those aged over 70, by demographics
Table 6.1 Percentage of respondents indicating extent to which 56
people in their 20s and aged over 70 contribute
economically
Table 6.2 Mean rating of extent to which respondents see
56
people in their 20s and aged over 70 contributing
economically, by demographics
Table 6.3 Percentage of respondents indicating extent to which 59
people in their 20s and aged over 70 contribute
economically, by demographics (row percentages)
Table 7.1 Percentage of respondents indicating status of
64
people in their 20s, 40s, aged over 70 and those
your own age
Table 7.2 Mean rating of status of people in their 20s, 40s,
66
aged over 70 and your own age, by demographics
Table 7.3 Percentage of respondents indicating how negative 67
or positive they feel towards people in their 20s and
people aged over 70 (2010)
Table 7.4 Mean rating of how negative or positive they feel
68
towards people in their 20s and people aged over
70, by demographics
Table 7.5 Percentage of respondents indicating how acceptable 70
or unacceptable 30-year-old and 70-year-old
appointed as boss, by gender
- 5 -
Table 7.6 Mean rating of how acceptable or unacceptable 30- 72
year-old and 70-year-old appointed as boss, by
demographics
Table 7.7 Percentage of respondents indicating how acceptable 75
or unacceptable 30-year-old and 70-year-old
appointed as boss, by demographics
Table 8.1 Percentage of respondents indicating how people in 82
their 20s and those over 70 are viewed as
individuals or as part of a group, by demographics
(row percentages)
Table 8.2 Percentage of respondents indicating number of
85
friends or family members younger than 30 or older
than 70 with whom they can discuss personal issues,
by gender
Table 8.3 Percentage of respondents who had friendships with 87
people aged under 30 and over 70, by demographics
(row percentages)
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