Matt Ryan Gerri Martin- executive vice president ...

Matt Ryan

executive vice president, global chief strategy officer

Gerri MartinFlickinger

chief technology officer

Drivers of growth

PARTNERS

PRODUCTS

STORE PORTFOLIOS

DIGITAL

Components of Starbucks Digital Flywheel

Rewards

The most compelling rewards program with

everyday relevance

Payment

The easiest, most sensible ways to pay at Starbucks

and beyond

STARBUCKS DIGITAL

FLYWHEEL

Personalization

Offers, communications and service tailored to individual customers

Ordering

The fastest, and most convenient way to order

Growth of the Starbucks Digital Flywheel

% OF U.S. COMPANY OPERATED SALES 40%

30%

20%

10%

0%

FY13

FY16

# OF ACTIVE U.S. STARBUCKS REWARDS MEMBERS

NON-STARBUCKS REWARDS CARD SPEND

PHYSICAL CARD STARBUCKS REWARDS SPEND

NON-MOBILE ORDER & PAY MOBILE PAYMENT

MOBILE ORDER & PAY

5M

Q1 FY13

12M

Q4 FY16

Opportunity for much more growth via digital

CURRENT CUSTOMERS

DIGITAL FLYWHEEL U.S. CUSTOMERS PAST 30 DAYS, AS OF OCTOBER 2016

2.5M MOBILE ORDER

& PAY MEMBERS

1/3 MOBILE PAYING CUSTOMERS

MOBILE PAYING MEMBERS

8M 2/3 MOBILE PAYING CUSTOMERS

12M STARBUCKS REWARDS ACTIVE MEMBERS

1/6 ALL CUSTOMERS

75M ALL CUSTOMERS

TOTAL ADDRESSABLE

~150M AWAY FROM HOME

COFFEE/TEA MARKET

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