Complexity of Understanding Consumer Behavior from the ...
Editorial Complexity of Understanding Consumer Behavior from the Marketing Perspective JorgeArenas-Gaitán ,1 BorjaSanz-Altamira ,1 andPatricioE.Ram-rez-Correa2 1DepartamentodeAdministraci´ondeEmpresasyMarketing,UniversidaddeSevilla,41018,Spain 2SchoolofEngineering,UniversidadCat´olicadelNorte,Larrondo1281,PostalCode1781421,Coquimbo,Chile ... ................
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