FOR IMMEDIATE RELEASE



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FOR IMMEDIATE RELEASE

Media Contact:

Jaclyn Acree

Olive PR Solutions, Inc.

m. 408-761-8958 o. 619-955-5285

jaclyn@

Unleashed by Petco™ Surf City Surf Dog® Competition, September 25-27

-“Three Days of Doggone Fun” Surf Dog Competition Returns to Huntington Beach-

HUNTINGTON BEACH, Calif. (April X, 2015) – The 7th Annual Unleashed By Petco Surf City Surf Dog surfing competition will be held September 25-27 at Huntington Dog Beach in Huntington Beach, Calif. Dog owners from near and far will join in the weekend-long event that features a multi-heat dog surfing competition, a “Yappy Hour” Red Carpet, PAWabunga Costume Contest, Dog Surfing History Exhibit and International Surf Dog Walk of Fame.

“This event is all about having fun, whether you are participating or just hanging out and watching on the beach,” said event organizer Lisa Scolman of Book That Event, LLC. “It’s a unique experience that has something for everyone with a wide range of pup friendly activities throughout the three days.”

The weekend kicks off on Friday evening with opening ceremonies, a red carpet with puparazzi, the PAWabunga costume contest and yappy hour with doggie-themed specialty cocktails. The International Surf Dog Walk of Fame is held Saturday evening at the International Surfing Museum where three canine inductees will be selected: Wahine Female Surf Dog, Kahuna Male Surf Dog and the Local Hero Dog. They will have their names and paw prints forever preserved on their own stone at the museum. The International Surfing Museum will also have an exhibit on the history of dog surfing.

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The main surf dog competition is on Sunday where the contestants will compete in Shredder/pro heats, four weight-class divisions, as well as a tandem heats. The dogs will be judged on a variety of skills, including the duration of their ride and their confidence on the board. Marine conditions, such as the size of the wave, will also be taken into consideration. Unique to the Surf City Surf Dog competition is the Shredder division. Shredders are more experienced dogs and owners, going outside to theriding bigger waves and their owners have no help inwithout assistance launching their dogs. (any other details about the Shredders?) Prizes will be awarded to the top dogs but, of course, all pooches will be winners and will receive a commemorative participation medal. The event ends with closing ceremonies and award presentations.

“Surfing in Southern California is part of the culture, lifestyle, and history, and being a Southern California company, hosting a surf dog event is only fitting. It will be a fun-filled weekend for not only the dogs, but dog owners and lovers alike,” says Evan Harding, Director of Marketing for Unleashed by Petco.

The 2015 Officlalis years Ccharity Ppartners are:

• Barks of Love Animal Rescue

• Huntington Dog Beach

• French Bulldog Rescue Network

• Southern California Bulldog Rescue

• Southern California Golden Retriever Rescue

• Westie Rescue of Orange County.

XX. The raffle ticket sales, Yappy Hour admission, raffle ticket sales, pledge donations and $10 from the each surf dog competition registration fee will benefit the 2015 charity partners.

This event is part of the Double-Dog Dare Surf Series, which includesd the Unleashed by Petco Surf Dog event that took takes place at Imperial Beach in San Diego in Julyon August 1. Dogs who compete in both events will receive a special towel award sponsored by Pooch HotelAT&T.

(is this still accurate?)

For more information or to register, please visit .

Event Schedule: (times still accurate? We may want to leave this out for now if you are still working on final details)

Friday, Sept. 25

6:00 p.m. Yappy Hour, Red Carpet photos

6:45 p.m. Opening Ceremonies

7:00 p.m. PAWabunga Costume Contest

8:00 p.m. Awards and Raffle

Saturday, Sept. 26

International Surfing Museum (411 Olive Avenue, Huntington Beach, CA)

36:00 p.m. - 9:00 p.m. Dog Surfing History Exhibit

6:45 p.m. - International Surf Dog Walk of Fame Induction Ceremony

76:00 p.m. - 9:00 p.m. Refreshments and Dog Surfing Movies

Sunday, Sept. 27

Huntington Dog Beach (Pacific Coast Highway at Goldenwest Street); Subject to change

8:00 a.m. Surf Dog Check-in opens

8:30 a.m. to 1 p.m. Canine Expo

9:00 a.m. to 1:45 p.m. Unleashed by Petco Surf City Surf Dog® Competition

2:15 p.m. “I and Love and You” Awards/Closing Ceremony

Registration fees vary for the activities

Yappy Hour/Opening Ceremony: $10 for prePre-registerration online (by 9/24/15) for $10 online, $12 at the door

PAWabunga Costume Contest: Pre-register online (by 9/24/15) for $20 for pre-registration online, $25 at the door (registration by 9/25/14)

Registration for these events includes a Doggie Goodie Bag and 1 Raffle Ticket. Additional raffle tickets for the raffle will also be for sale. All raffle ticket and Yappy Hour admission benefit the 2015 Charity Partners. Do we need to say all this????

Surf Dog Competition: $5060. Must pre-register online by Tuesday, 9/224/1415, no event day registration

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