Strategic Foresight Presentation

Strategic Foresight

2018 Promotional Products Association International. All rights reserved, including the right of reproduction in whole or in part in any form.

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It is not your customers job to remember you. It is your job to make yourself

2018 Promotional Products Association International. All rights reserved, including the right of reproduction in whole or in part in any form.

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What Are The Forces Driving Change

Faster, cheaper, smaller, experience-based and technology-focused: ? $250,000 per gigabyte ? In 1972, this was a $32 million dollar piece of

technology

2018 Promotional Products Association International. All rights reserved, including the right of reproduction in whole or in part in any form.

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VUCA

Volatility. Uncertainty. Complexity. Ambiguity

VUCA is an acronym used to describe or reflect on the volatility, uncertainty, complexity and ambiguity of general conditions and situations.

The term was first used in the 1990s and derives from military vocabulary

2018 Promotional Products Association International. All rights reserved, including the right of reproduction in whole or in part in any form.

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VUCA

And it tends to show up like this:

Gradually. Gradually. Gradually.

SUDDENLY!

2018 Promotional Products Association International. All rights reserved, including the right of reproduction in whole or in part in any form.

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