John Zogby Strategies



Detailed Methodology StatementEMI Research Solutions of Cincinnati has been a trusted online sampling partner of John Zogby Strategies since 2008. Together we work from a total pool of over 15 million addresses which are already representative of the adult population of the United States and constantly being cleaned and validated. For this and other nationwide surveys, a random probability sample of approximately 10,000 of these addresses are drawn to be stratified by region and are invited to a secure website to conduct a survey. The system prevents duplication or sharing of the survey instrument. Once completed, JZS tabulates complete frequencies and cross-tabulations of responses by demographic characteristics. As in most cases, slight weights are applied to some variables to ensure proper representation of the demographics of the likely voter turnout in the election studies.Methodology for Nov. 1, 2020 PollJohn Zogby Strategies (JZS) and EMI Research Solutions conducted a nationwide online survey of 1,008 likely voters. The online survey was conducted November 1st 2020.The margin of sampling error for this poll of 1,008 is +/- 3.2 percentage points. Each email invitation was password coded and secured to prevent each respondent from taking the survey more than once. Subsets of the data have a larger margin of error than the whole data set. Slight weights were added for age, gender, ideology, party, and race to be representative of the voting population of the United States. ................
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