People Are The Social Media

[Pages:48]Social Integration

Jenny DeVaughn Director, Social Strategy Bernard HODES Group jdevaughn@

Agenda

? Impact of Social Media ? Importance of a Social Recruiting Strategy ? Employer Branding Tools ? Case Study and Metrics ? UnitedHealth Group

Jenny DeVaughn

? EVP of Marketing and PR with SHRM-Atlanta ? 3rd most connected woman in the world on LinkedIn ? 7+ years of recruiting experience ? Director, Social Strategy for Bernard HODES Group

5,741

population in my hometown

21,384

1st Level Connections on LinkedIn

Social Networking

75M+ ~50% outside U.S.

500M+ users

50% of active users log on daily

for 55 minutes

300K+ new users daily

113M+ users worldwide

4M+ users with 200M+ checkins

24 hours of video uploaded each minute

More people have a

mobile phone than an internet-

connected computer.

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