The University of Scranton Annual Fund - Fundlist
The University of Scranton Annual Giving Programs
2005 OPERATIONAL PLAN
|ACTION STEPS |MEASURABLE |ACCOUNTABILITY/ |SCHEDULE |RESOURCES |
| |OUTCOMES |ASSESSMENT | | |
|Establish cash and pledge goals for all phases of the |Goal established at $3,650,000 |Director of Annual Giving Programs |1/01/2005 |Existing Budget + |
|Annual Fund | | |12/31/2000 |$10,000 allocation for|
| |President’s Circle $2,850,000 |Assistant Director of Annual Giving | |Reunion Giving |
| |Phonathon |Assistant Director of Annual Giving for Reunion | |Position |
| |$480,000 |Gifts | | |
| |Reunion |Manager of Young Alumni Giving | | |
| |$300,000 | | | |
| |Parent Campaign $235,000 | | |Prospect Researcher |
| |University Employee $100,000 | | | |
| |Community Campaign | | | |
| |$135,000 | | | |
| |Young Alumni | | | |
| |$135,000 | | | |
| |Matching Gift $150,000 | | | |
| |Senior Class Gift | | | |
| |500 Donors | | | |
| | | | | |
| |Goal $2,850,000 (Increase $66,162) | | |AF Budget |
| |Goal of 1,025 Members (Increase 39) | | | |
| | | | |Prospect Researcher |
|President’s Circle Campaign | | | | |
|2005 (Major Donors) |Generate additional $66,162 for the Annual Fund, with|Director of Annual Giving |Calendar 2005 | |
| |a minimum membership increase of 39 new members from | | | |
| |existing donor base and new donors. |Assistant Director of Annual Giving | | |
|Develop new Giving | | | | |
|Society—1888 Club. | | | | |
|Four direct mailings-March, June, September, and | |Assistance from Major Gift Officers | | |
|mid-November | | | | |
|Phone Calls in early December | | | | |
|Goal of six visits per month | | | | |
|President’s Circle Recognition events in December and May| | | | |
|Divide top 300 prospects into geographic regions and meet| | | | |
|with MGO’s to discuss their solicitation strategy. | | | | |
|Utilize volunteers more effectively; recruit volunteers | | | | |
|to accompany development officers on visits. | | | | |
|Conduct Phonathon Campaigns |Generate $480,000 for |Manager of Young Alumni Giving Programs | 1-23-05 |Existing Budget |
|Alumni/Friends |The Annual Fund | |12-15-05 | |
|Direct Mail and year round | |Graduate Assistant | | |
|Phonathon Campaigns. | | | | |
| | | | | |
|Develop necessary campaign material. | | | | |
|Hire Grad. Assistant and initiate training sessions. | | | | |
|Recruit, hire and provide on-going training to student | | | | |
|callers to accomplish desired outcomes. (40-50) | | | | |
|Procure calling cards | | | | |
|Continue nightly incentives and goals | | | | |
|Work creatively (additional $1.00 per hour incentive) to| | | | |
|recruit students for intersession and summer phonathon. | | | | |
| | | | | |
| | | | | |
|Conduct Reunion Campaign | | | | |
| | | | | |
|Hire Assistant Director to develop Reunion Giving | | | | |
|Strategy. | | | | |
|Recruit Reunion Giving Chair in July | | | | |
|Develop class leadership pyramid | | | | |
|Friendly competition among classes for meaningful award | | | | |
|presentation. | | | | |
|Three letters to reunion class. Director’s letter, two | | | | |
|Class Giving Chair Letters. | |Asst. Director of Annual Fund for Reunion Giving | |Existing Budget |
|Follow-up in phonathon with calls promoting reunion and |Raise $300,000 for Annual Fund |(new position) |7/05-5/06 | |
|class giving. | | | | |
| | |Class Liaisons | | |
| | | | | |
|Conduct Parents Campaign. | | | | |
| | | | | |
|Develop necessary campaign material. | | | | |
|Procure prospect database. | | | | |
|Personal visits to select parents | | | | |
|Discuss special project with Marty Langan | | | | |
|Follow-up phonathon calls from students. | | | | |
|Parent reception with Father Pilarz during freshman move | | | | |
|in. | | | | |
|Parent Luncheon during family weekend. | | | | |
|Intimate parent gathering in yield areas during | | | | |
|admissions sessions—sensitivity to Father’s scheduling. | | | | |
| | | | | |
| | | | | |
| | | | | |
|Conduct University Employee Family Campaign. | |Assistant Director of Annual Giving | |Existing Budget |
| |Generate $235,000 for the Annual Fund | | | |
|Recruit volunteer leadership. | | |2/01-12/02 | |
|Recruit and develop peer teams | | | | |
|Procure up-to-date University personnel list. | | | | |
|Prepare necessary Campaign promotional material—two | | | | |
|appeal letters, FLASH email blast, payroll insert. | | | | |
|Follow-up phone calls | | | | |
|Campaign Celebration for volunteer recognition. | | | | |
|New-employee welcome letter and gift. | | | | |
| | | | | |
| | | | | |
|Conduct Community Campaign. | | | | |
| | | | | |
|Review database before the Kick-off in February to | | | | |
|determine which prospects will be solicited for larger | | | | |
|gifts. | | | | |
|Review and update the “SYBUNT” and “NON-DONOR” database, | | | | |
|using various sources such as the University vendor list,| | | | |
|newspaper, etc. | | | | |
|Recruit volunteers. | | | | |
|Enhance volunteer committee solicitation techniques by | | | | |
|conducting a workshop during kickoff. | | | | |
|Draft Marketing plan | |Assistant Director of Annual Giving | |Existing Budget |
|Send appeal letter and have volunteers follow-up with |Generate $100,000 for the Annual Fund | | | |
|visits or phone calls. | | | | |
|Plan recognition event and celebration of goal. | | |2/02-5/02 | |
| | | | | |
|Conduct Young Alumni Campaign | | | | |
| | | | | |
|Develop Young Alumni Marketing Strategy to promote Young | | | | |
|President’s Circle membership and benefits. | | | | |
|Cultivate relationships by making personal visits and | | | | |
|solicitations | | | | |
|Email solicitations to all Young Alumni July 1. | | | | |
| | | | | |
|Attend alumni events in areas of young alumni | | | | |
|concentration | | | | |
| | | | | |
| | | | | |
|New Matching Gift | | | | |
| | | | | |
|Implement HEP Matching Gift Strategy to secure MG dollars| | | | |
|and reverse downward trend in securing matching gifts | |Assistant Director of Annual Giving Programs | |Existing Budget |
|from constituents. |Generate $135,000 for the Annual Fund | | | |
| | | | | |
| | | | | |
|Senior Class Gift. | | |1-2-2005 to 5-31-05 | |
| | | | | |
|Educate-educate-educate | | | | |
|Develop a working relationship with student leaders (SGA | | | | |
|President, Senior Class Officers, Orientation Leaders). | | | | |
|Establish a schedule for regular meetings with | | | | |
|appropriate representatives of Student Services/Volunteer| | | | |
|Services. | | | | |
|Explore various methods available to promote the reason | | | | |
|for and benefit of giving to Scranton after graduation. | | | | |
|Explore the development of a student-led advisory/working| | | | |
|committee for various phases of the Annual Giving Program| | | | |
|Design target marketing plan—2 appeal letters, emails, | | | | |
|FLASH, | | | | |
|Office attendance at Senior Salute. | | | | |
|Ask parents to purchase book plate. | | | | |
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| | | | | |
| | |Manager of Young Alumni Giving | |Existing Budget |
| |Generate $135,000 in revenue | | | |
| | | | | |
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| | | |1/2/05 | |
| | | |12/31/05 | |
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| | |Director of Annual Giving Programs | |Existing Budget |
| | | | |$2,500 Investment |
| |Generate $150,000 in matching gifts through |Director of Information Services | | |
| |aggressive processing. |Gift Processors | | |
| | | | | |
| | | |Every Day | |
| | | | | |
| | | | |Existing Budget |
| | |Manager of Young Alumni Giving Programs | | |
| | | | | |
| |Goal is participation in the Annual Fund. | | | |
| | | | | |
| |Increase awareness within the student community of | | | |
| |the importance of the Annual Fund. | | | |
| | | |9/02-5/15 | |
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