Appendix B: Marketing and Strategies depend on media ...

effective selling unsought products Source: Marketing in different sectors, Britannica 2006; Marketing Mix, eNotes 2006; A Recommender for Targeted Advertisement of Unsought Products in E-Commerce, Lin et al. 2005 • The product becomes insecure and risky in the eyes of the consumer. –Reqqguires a lot of time in making the right decision ... ................
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