Brevard Workforce Development Board

Community Involvement Committee Meeting

Wednesday, April 24, 2013 - 4:00pm BW Boardroom

(Teleconference 321-394-0700)

Attendees:

Call to Order: Introductions Public Comment Success Stories

Dale Coxwell (Chair), Robert Bial, Kristin Bakke, Laura Canady, Debra Greco, Catherine Mallozzi, Phebe Powell, Geo Ropert, Rose Thron

Agenda

To facilitate and be the catalyst for workforce development services that are responsive to the employment needs of Brevard County

Dale Coxwell

Page No.

Lisa Rice

Action Items:

Approval of Minutes from January 23, 2013

Dale Coxwell

1 ? 2

Discussion/Information Items: Goal 1 Update

Measure 2D: Website Performance Measure 4A: Jumpstart Outreach Initiative

Denise Beasley Denise Beasley

3 ? 11 12 ? 13 14 ? 17

Attendance Roster

18

Adjourn

Meeting information is always available @ For questions please call 321-394-0507 TTY: 711-321-394-0507 Upcoming Meetings:

May 2013 7th Executive Committee-4:00pm-BW Boardroom 14th Brevard Workforce Operations Committee-8:00am-BW Boardroom 17th Board Meeting-8:00am-BW Boardroom

June 2013 13th E3 Committee-8:30am-BW Boadroom

July 2013 10th Business Workforce Committee-8:30am-BW Boardroom 24th Community Involvement Committee-4:00pm-BW Boardroom

August 2013 6th Executive Committee-4:00pm-BW Boardroom 16th Board Meeting?8:00am?BW Boardroom 13th Brevard Workforce Operations Committee-8:00am-BW Boardroom

September 2013 19th E3 Committee-8:30am-BW Boardroom

October 2013 1st Executive Committee Teleconference-2:30pm 3rd Business Workforce Committee-8:30am-BW Boardroom 23rd Community Involvement Committee-4:00pm-BW Boardroom

November 2013 5th Executive Committee-4:00pm-BW Boardroom 12th Brevard Workforce Operations Committee-8:00am-BW Boardroom 15th Board Meeting-8:00am-BW Boardroom

December 2013 12th E3 Committee-8:30am-BW Boardroom

January 2014 9th Business Workforce Committee-8:30am-BW Boardroom 22nd Community Involvement Committee-4:00pm-BW Boardroom

February 2014 4th Executive Committee-4:00pm-BW Boardroom 11th Brevard Workforce Operations Committee-8:00am-BW Boardroom 21th Board Meeting & Retreat-8:00am-12:00pm-TBD

March 2014 13th E3 Committee-8:30am-BW Boardroom

April 2014 3rd Business Workforce Committee-8:30am-BW Boardroom 23rd Community Involvement Committee-4:00pm-BW Boardroom

May 2014 6th Executive Committee-4:00pm-BW Boardroom 13th Brevard Workforce Operations Committee-8:00am-BW Boardroom 16th Board Meeting-8:00am-BW Boardroom

June 2014 12th E3 Committee-8:30am-BW Boardroom

Brevard Workforce Community Involvement Committee

January 23, 2013

Minutes

Members in Attendance: Dale Coxwell (Chair), Kristin Bakke (via teleconference), Debra Greco, Catherine Mallozzi, Phebe Powell, Geo Ropert, and Rose Thron.

Members Absent: Robert Bial and Laura Canady.

Staff in Attendance: Denise Beasley, Caroline Joseph-Paul, Lisa Rice, and Lyn Sevin.

Guests in Attendance: None

Call to Order: Dale Coxwell called the meeting to order at 4:00pm in the Brevard Workforce (BW) Boardroom.

Public Comment: There was no public comment

Success Stories: Staff shared a PowerPoint presentation on BW Success Stories and answered questions.

Action Items: Approval of Community Involvement Committee minutes of October 24, 2012 Motion to approve the Minutes from the October 24, 2012 meeting made by Geo Ropert and seconded by Kristine Bakke. The motion passed unanimously.

Measure 4B: Social Media Outreach Campaign Committee reviewed Staff recommendation for adding an additional Measure 4B which would allow social media tools to be used to increase job seeker participation and awareness. Motion to approve the addition of Measure 4B and its affiliated actions made by Catherine Mallozzi. Motion seconded by Geo Ropert and approved unanimously.

Information Items: Committee Goal 1 Update Staff reviewed the activities and updated the Committee on Goal 1 ? `Convene the community and conduct community awareness campaigns regarding workforce issues' as follows:

Measure 2B: A Community in Motion Staff gave an overview of the Community in Motion TV shows, Agreements with local Chambers of Commerce, EDC Annual Investment, and billboard advertising and requested recommendations on scaling down the outreach effort in anticipating of decreased funding in upcoming years. Discussion followed. It was agreed that the EDC investment and Community

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in Motion TV Shows should continue without changes and the billboard advertising and Chamber investment be scaled down if necessary due to budget amounts.

Measure 2D: Website Performance Data was presented on BW's website performance.

Measure 4A: Jumpstart Outreach Initiative Data was presented on BW's Jumpstart Outreach Initiative.

There being no other business, Dale Coxwell adjourned the meeting at 5:00pm

Submitted by,

Reviewed by,

(signature on file) Lyn Sevin

2/21/13 Date

(signature on file) Dale Coxwell, Chair

2/22/13 Date

Page 2 of 18

PROGRAM YEAR 2012-13 GOAL 1 MEASURES & ACTIVITIES

Goal 1 - Convene the community and conduct community awareness regarding workforce issues

Strategies: 1. Increase awareness of and use of Brevard Workforce business services 2. Increase awareness of Workforce issues and services for the purpose of garnering workforce champions and being recognized as a model at local, state and federal levels 3. Convene multi-region planning initiatives with other workforce boards 4. Increase local awareness that improved skills lead to a better job

Strategy 1: Increase awareness of and use of Brevard Workforce business services

Measure 1A: Review data regarding businesses use of Brevard Workforce business services.

Activities

Date:

Budget Impact

Status

Gather and analyze data regarding overall Annual

use of Brevard Workforce career centers

October 2012

Strategically act on areas where business

Would begin

use has declined and could be improved

after analysis

upon

Jan. 2013

Measure 1B: Increase use of Brevard Workforce business services

Completed. Included in Measure 1B

Develop overall plan to increase use: targeted media relations, event participation, increased social media engagement/presence and potential Business Liaison engagement. Implementation of the plan

January 2013 Begins in Jan 13

Completed. Plan ongoing

? Judy Blanchard, Director of Industry Relations, will serve as a member of the Workforce Florida Branding Advisory Panel for the new unified brand for Florida's Workforce System.

Develop plan to increase business

Ongoing

Upcoming 2013 local VJF's:

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participation in local Virtual and on-site Job Fairs

? BW to host an Aerospace VJF tentatively scheduled for May, following physical job fair on 4/18.

? Veteran's invite-only VJF tentatively scheduled for week of June 17, in conjunction with physical event tentatively scheduled for June 19.

On-site recruitment events: Debt. Org (National Fidelity)

? Jan. 16,30 -- 40 attendees Space Coast Credit Union

? March 5 -- 15 attendees Brevard Health Alliance

? March 2 -- 50 attendees SOS Staffing

? March 11, 14 ? 10+ attendees

Strategy 2: Increase awareness of Workforce issues and services for the purpose of garnering workforce champions and being recognized as a model at local, state and federal levels

Measure 2A:Develop and implement Brevard Workforce outreach/awareness plan

Develop Outreach plan for PY 12-13 and

July 2012

Completed.

present to committee

Measure 2B: Garner champions and be recognized as a model on local/state/federal levels

Identify champion criteria and purpose

Oct 2012

Completed.

Implement use of champions

Jan 2013

Develop a partnership with FLORIDA TODAY to allow ongoing promotion of information on what is needed to find, obtain and retain a job in today's environment. (i.e. Community in Motion)

Ongoing

75 invitations were sent by the Brevard Workforce President and the Chairman of the Board. As of 4/3/13, 17 Workforce Champions have been scheduled for the 4/10 and 4/23 orientations.

Initialize efforts for model sharing (best

Within the PY12-13, efforts produced by BW:

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practices) and recognition ? Participation as conference speaker ? Award applications/ Awards ? White papers, best practice sharing and inclusion in Workforce 3One communities of practice

? WFI president recognized BW for sharing best practices: BW selected in national search, hosted 2-day info-sharing session for state of NC to share practices for service delivery improvements. (press release provided in committee packet)

? Director of Industry Relations presented AWT Scope of Work as a model for massive reductions in force in a region, and Drupal Training Initiative for innovative skills upgrading and industry crosswalk of talent at NAWB Annual Conference in DC in March.

? Director of Industry Relations slated to present Successful OJT Practices at USDOL's SE Region Business Services Summit in Atlanta in May.

? WFI staff recognized BW during a 24-board conference call for the sharing of BW's Workforce Champion program. WFI is modeling their Champion program after BW's.

? USDOL's Center for Faith-based and Neighborhood Partnerships blog includes link to BW's article on social media (LinkedIn)/Absolutely Abby.

? BW submits article on social media (LinkedIn)/Absolutely Abby to Workforce3One web site.

Measure 2D: Ensure a cohesive voice of Brevard Workforce that is geared to increasing community understanding of industry specific issues and workforce services

Deliver educational materials to multiple partners (i.e. EDC, County, municipalities, Chambers, Workforce 3One web site)

ongoing

Within the months of January and March 2013, presentations delivered by BW Staff and BL's:

? BW partnered with WFI to present QRT/IWT services to several EDO's and Municipalities: 22 attendees

? BW BL's and Senior Staff have a presence on: Ad Valorem Tax Abatement Council, Enterprise Zones, City planning boards, EDC advisory boards, and Chamber committees.

? BW partnering with Brevard County Schools to

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Brevard Workforce website content

Ongoing

enhancements/evaluate performance of site.

Join with United Way to deliver UWay VITA Tax Services to job seekers as an ongoing service at no-charge. This is the formal name for the Earned Income Tax Credit tax assistance program that incorporates financial planning information offered in the past.

March-May 2013

$15,000

outreach youth programs and parenting skills training.

See Measure 2 D Website Performance information brief attached.

Impact and Analysis report anticipated by July CIC meeting.

Strategy 3: Convene multi-regional planning initiatives with other workforce boards

Measure 3A: Initiatives that result in regional action Determine areas of interest for multi-regional October 2012 planning

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? Grants and best practices: Director of Industry Relations participating in monthly Regional Business Services meetings ? sharing common challenges, industry landscape and employer needs. Also participates in quarterly Regional Workforce Board Caucus which provides Regional Leaders workforce priorities to support success of the State's Six Pillars ? strategic platform for moving Florida's economy forward.

? Sharing information technology and technology resources: IT Director participating in Regional IT services meeting ? collaboration on joint IT initiatives if possible, sharing IT staff to aide on other regional IT projects, and collaborating and assisting other regional technologies

? BW Communications team met with Orlando and Volusia WIBs to seek media opportunities and share resources. BW shared: o Annual Outreach plan o Outreach department's quarterly action plan

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