BEST UPSELLING TECHNIQUES

BEST UPSELLING TECHNIQUES

WHAT IS UPSELLING?

Upselling

Upselling is a sales technique where a seller tries to sell more enhanced and expensive products than the product the customer initially decided to buy.

Example

Basically upselling happens when you decide to buy one laptop, but you buy a better and more expensive model, because the seller demonstrated it and recommended you to buy it.

HOW TO UPSELL?

BE SPECIFIC

It is important in all your messages and offers use your client's name or use 'you' and

'your'.

Your clients will treat direct reference as a more

personalized message and they will be more likely to consider it.

BE PREPARED

In order to be ready to do the cross-selling you should study your offers and find complimentary additional products and services to each offer. Use your target market knowledge and expertise to find the best pairs for your customers.

SHOW THE BENEFITS

Show the upselling product next to the chosen product

and make it obvious why the customer should buy

the more expensive version.

You should be able to demonstrate different

features and let your customer try and compare

the products.

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