Sources of Demographic Segmentation Data



Sources of Demographic Segmentation Data

Scavenger Hunt

US Census Bureau

• What is the web address for the US Census Bureau? _____________________

• What year was the first census? _________

• What is the official national poverty rate for 2005? ___________

• What is the population in the United States at this very moment? _______________

• What is the only service the Census Bureau provides in relation to genealogy? ______________

• In 2002, what percent of the retail trade industry was a home-based firm? ________

• What was the average estimated income for a Georgia family of 5 in 2005? _____________

US Department of Labor

• What is the web address for the US Department of Labor? ______________________

• What is the median hourly wage for court reporters in Georgia? ____________

• What are 2 things that you could find out from the Occupational Outlook Handbook? ___________________________________________________________________

• What state has the highest concentration of real estate agents employed? ________________

• What is the buying power of $100 in 1980 worth in 2007? _____________

• In the career information for kids, what occupations might you look at if you like sports? __________________________________________________________________

• How many companies were involved in a work stoppage that affected more than 1000 workers? __

American Fact Finder

• In 2005, what is the estimated population of people age 18 and over? __________________

• What is the population for Kennesaw, Georgia in 2005? ___________

• In 2000, how many people in Kennesaw, Georgia spoke a language other than English at home? ______

• In 2000, what percent of families in Kennesaw, Georgia were below poverty level? _______

Local Chamber of Commerce

Use your own county chamber to add a few questions here.[pic][pic][pic]

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