WHAT IS MANAGEMENT
Interbrand, a research consulting firm, annually calculates the world’s most valuable global brands. For 2007, Coca-Cola was the top brand, for the sixth year in a row. In fact, from 2001 through 2007, the ranking of the top three brands did not change. Go to the Interbrand website (www.interbrand.com) and search for the current year’s ranking. ................
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