Alamance-Burlington School System
_______________: IMPORTANT SOURCE of Secondary Marketing InformationMain way that SEM organizations obtain useful ____________________________ information (MI) Vast amount of information available _______________ relating to SEM.INTERNET DATABASES _______________________________: _____________________ Information (Population, age ranges, salaries)Example: League’s expansion team in a specific area wants to look at DEMOGRAPHICS to see if team will be successfulLocal Chamber of _______________________ WebsiteDemographic Information and Business InformationSports Business Research Network: INTERNET SERVICE PROVIDERS Online _____________ Magazines___________________ Agencies__________________ and ____________________Search ___________________Use of Internet If starting a new team, business or franchise:Demographic Information (Government Census)___________________________________________________________?Local Business Information (Chamber of Commerce)_________________________________________________________? (Sponsorships)Internet STRENGTHS AND WEAKNESSESSTRENGTHSWEAKNESSESInformation is _____________/_____________ often_________________ Research TextsLow to no ____________Search Engines___________ information Too much __________________Not always _____________Many times information is _______Describe steps for developing a search strategy.________________?are we looking for________________?can the information be foundSpecific databases, News media, etc.___________?to extract the informationIdentify search termsOrganize and rank findings__________________________________: search process accuracyMonitor internal records for marketing informationTECHNIQUES FOR MONITORING Internal Records_________________________ Records: _________________ company Information not often publicMonitoring _______________ Records:_______________________Regularly ________________GUIDELINES FOR MONITORING Internal Records___________________ records to monitor:SALES ____________________: Records with CUSTOMER _________________Identify Target MarketsSALES ______________ and ACCOUNTS __________________ REPORTSMI about the goods that a business sellsAnalyzes which products sold well and which did not__________________ CARDS for CUSTOMER ________________________Who monitors: __________________ and ____________________ ManagersHow Often to monitor: ____________________________Analyze product ________________________PROCEDURES FOR MONITORING: Internal RecordsKeep ___________________ records____________________ what records to monitorAssign __________ will monitorDecide ___________________ to monitorEvaluate __________________Make ___________________Maintain a database of competitor informationCompetitor DatabaseWays to use: Gather information about competitors_________________ pricing______________________ decisionsComponents that need to be maintained:__________________________________Know what competitors charge for productsHelps organization to price its products COMPETITIVELY____________________________ used by competitors:Prevent using the same media dominated by a competitorNewspapers, radio stations, etc.STEPS IN MAINTAINING Competitor Database: “Four C’s”______________________ the information____________________ information into intelligence Make it useful to your business (pricing, advertising, etc.)_________________________ the intelligence _____________________ competitor actions = BE ___________________________ ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
Related searches
- baltimore city public school system overview
- american school system essay
- american school system grades
- american school system history
- baltimore city public school system website
- baltimore city public school system careers
- alabama school system job openings
- jmcss madison county school system home page
- baltimore city public school system jobs
- baltimore city school system jobs
- american school system issues
- jmcss madison county school system h