STEP ONE: DEMOGRAPHICS - Inclusive Dubuque



SESSION ONE BUILDING BLOCK: COMMUNITY NETWORK ANALYSISUnderstanding who lives in your community and how to connect with them to build trusted relationships is fundamental to our work on racial healing. This tool is adapted from the Community Heart & Soul? process where it is used to create a roadmap for community engagement that includes all “missing voices” that may be left out of traditional planning processes. STEP ONE: DEMOGRAPHICSBefore the next Racial Healing Workshop, do your best to fill out these demographic categories for your community. Knowing the make-up of your community will help you understand the scope of work and the types of voices you’ll be seeking out.Demographics Resources:US Census data: US Census Quickfacts: only works with communities with a population of 5000+State Data Center – Iowa: Extension & Outreach Indicators Program: Headwaters Economics: Tapestry (segmentation, zip code look-up, etc.): NOTES: (The notes refer to the column titles in the Demographics table below) Category: Add more categories if needed. As an example, the US Census provides information on technology usage in a community, which may be useful. Percentages and Numbers: Breakdown may change based on where data is collected (e.g. source may use different income brackets.)Notes: Keep track if you change the categories, struggle to find the data, or have other things you don’t want to forget when you revisit this document,Source of data: If you want to update the information in the future or if people question your sources, be sure to keep track of where you found your info.DEMOGRAPHICSCategoryBreakdown% / number of residentsNotesSource of dataIncomeLess than $25K$25K-$49K$50K-$74K$7K5-$99K$100K+AgeUnder 66-1920-2425-3435-4445-5455-6465+GenderFMPrefer not to replyResidencyRentersHomeownersOtherRace and EthnicityBlack or African AmericanInformation on race and ethnicity categories in the US census: American or Alaska NativeAsianNative Hawaiian or Pacific IslanderWhiteHispanic or Latina/oMore than oneSTEP TWO: MAKE CONNECTIONSAfter you learn about the make-up of your community, you will better understand how to do meaningful outreach and build the trusted relationships necessary to start your racial healing process. The groups and audiences you identify in Step 1 below can include multiple racial minority groups, but also other “missing voices” in your community such as youth, disabled, LGBTQ+, low-income residents, et. al. A few examples have been included below to help you understand the type of data you can map out. Add as many rows as you need to include all the groups you’re hoping to reach and start mapping out your connections:STEP 1Know Your CommunityList groups (informal and formal), neighborhoods, or other ways that your community is organizedSTEP 2DemographicCross-CheckSTEP 3Group ConnectorsSomeone who can connect you to others in the groupSTEP 4CommunicateSTEP 5EngageSTEP 6Follow up/ReflectRacial minorities, community group name, or population groupsAre they a missing voice?Anything special to note?% of pop. (if known)What demographic group(s) are represented in this community group? Cross-check with Demographics tabConnectors (Names)Where in your community do you “see” this group?How can you reach out to this group?Ideas for engaging this group in the futureDid you reach this group? Did you engage them? What worked?Latino residentsYes3%Mexican, Guatemalans,Youth, newcomersFather Steve – St. Francis Church:563-555-0812School, workplace, playgroundsCommunity festivals, church, school, social mediaBlock parties, Spanish language flyersLow-income residentsYesMost live in new subdivision south of town19%Young families, renters, newcomers, Latinos, seniors (fixed income)Mona Simpson – food pantry: 563-555-1865School, grocery store, gas station, food pantrySocial media, school, food box flyers, flyers at local businessesPizza party, Halloween trick-or-trunk event, resource fairSTEP 1Know Your CommunityList groups (informal and formal), neighborhoods, or other ways that your community is organizedSTEP 2DemographicCross-CheckSTEP 3Group ConnectorsSomeone who can connect you to others in the groupSTEP 4CommunicateSTEP 5EngageSTEP 6Follow up/ReflectRacial minorities, community group name, or population groupsAre they a missing voice?Anything special to note?% of pop. (if known)What demographic group(s) are represented in this community group? Cross-check with Demographics tabConnectors (Names)Where in your community do you “see” this group?How can you reach out to this group?Ideas for engaging this group in the futureDid you reach this group? Did you engage them? What worked? ................
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