PHONATHON SCRIPT
REUNION PHONATHON SCRIPT
IDENTIFICATION/INTRODUCTION
Ask for person you are calling.
Identify yourself - “Hi, I’m (YOUR NAME) and I’m a (CLASS YEAR) at Stetson University.
If they can’t talk then ask when is a good time to call back.
ESTABLISH RAPPORT
Note that they are in a reunion year. Ask if they plan to come for Stetson Weekend (March 21-23). Give Stetson news – Lynn Business Center, Alumni House Renovations, and School (Business, Music, CAS) information. (If they want reunion info, they can call the Alumni office at 1-800-688-4287.)
NEEDS AND GOALS
We’re calling because we’re trying to raise money for student scholarships, and to help your class meet your reunion goal.
THE ASK
I see that you’re in your _____th reunion year. This year your class is trying to raise $ _____ and have _____% class participation as a class goal. I see that you gave $_____ last year and was hoping you would be able to increase that to $ _____ this year.
SEE OBJECTIONS SHEET IF NECESSARY
NEGOTIATE - Only if first response is “No”
Mention making gift in payments.
If “No” on second ask
9. Ask them to renew their previous gift.
If “No” on third ask
11. Any donation would help their class participation goal. U.S. News and World Report ranks Stetson with other schools in the Southeast. Our alumni participation directly affects our ranking. This ranking also affects Stetson in gaining foundation and corporate gifts and grants. (We are currently ranked 4th in the Southeast Region.) For every 75 new donors, we raise our giving % 1 point! That’s how much their support matters!
NO PLEDGE
Thank them for their time and confirm their address and place of employment.
YES PLEDGE
Thank them and confirm the gift and their address.
Try to get them to put their gift on a credit card by asking if they will be putting that on their VISA or Mastercard. We only accept these 2 cards. This helps reduce clerical and postage costs for Stetson.
15. Take their card number and expiration date - REPEAT IT BACK TO THEM. They will receive a receipt in the mail.
Paying by check:
17. We will send them a marked gift envelope in the next few days. They can save us the cost of sending out reminders every 30 days by sending in their gift within the next two weeks.
CLOSE
Thank them for their time. Tell them it was great talking with them and then good night. Completely fill out pledge form and turn it in for credit. Note any changes on the calling form and additional forms.
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