Chapter 9—Product Concepts - CSUB
b. Bar codes were first used in 2000. c. Bar codes can be read by optical scanners. d. Bar codes cannot be used as a marketing research tool. e. None of these statements about bar codes is true. ANS: C. Bar codes are the same as universal product codes. They were first developed in 1974. Also bar codes can be used in single-source research. ................
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