Types of Creativity and Innovations

Typical automotive examples are GM’s Geoprism and Saturn, Ford’s Escort and Focus, Chrysler’s PT Cruiser, and Toyota’s Toyota Corolla. Non-automotive examples include Nucor’s steel minimill, Vanguard’s index mutual funds, Dell’s direct-to-customer business model, and Wal-Mart’s everyday low price (EDLP) discount store. ................
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