Ashley Adams Christie Church Charles Foust Korey …

Ashley Adams Christie Church Charles Foust Korey McDonald Katie Yelenic Jackie Ziegler

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Table of Contents

Mission Statement................................................................................3 Executive Summary..............................................................................5 Background........................................................................................7 SWOT Analysis....................................................................................9 Key Public Profiles..............................................................................11

Hobby Farmers.........................................................................12 Dealers....................................................................................13 Lawn Care........................................................................................14 General............................................................................................15 Situational Analysis....................................................................................16 Media Analysis..........................................................................................18 Core Problem & Opportunities.....................................................................24 Goals & Objectives...................................................................................26 Key Publics & Messages..............................................................................28 Hobby Farmers...............................................................................29 Dealers..........................................................................................30 Lawn Care......................................................................................31 General........................................................................................32 Calendar.................................................................................................33 Communication Confirmation Table.............................................................38 Evaluation.............................................................................................41 Promotional Tactics..................................................................................43

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Mission Statement JACKK PR is committed to establishing and strengthening relationships built on trust between our clients and their customers. By generating enthusiasm from industry knowledge, we develop a full understanding of issues and effective means of resolving them. Founded on the drive to improve, we value client satisfaction with utmost importance and constitute personal regard towards every task at hand.

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