Website Experience Evaluation through UX Research
CASE STUDY
Website Experience Evaluation through UX Research
Systematic Survey to Gauge Customer Reception of Revamped Website
CHALLENGE A fast-growing Singaporean technology company that provides digital solutions would like to measure the effectiveness of its branding and the user experience on its website and how that experience compares with its competitors' offerings.
The analysis would also serve as a baseline for long-term tracking. The client required a one-stop solution that encompassed survey solutions from questionnaire design to final report deliverables. This analysis should also generate new ideas and address the niche consumer packaged group (CPG) population in selected geographies.
THE GLG APPROACH After spending six weeks with the client to understand its requirements and concerns, the GLG team devised a research hypothesis and proposed A/B testing to evaluate the website.
GLG gathered feedback from 240 experts from six countries, consisting of 50% CPG and 50% retailers, to present a well-rounded quantitative view of the actual user experience.
OUTCOME Collating the responses from 240 experts, GLG presented the key findings in a presentation and Q-and-A session. The findings and analysis allowed the client to draw a meaningful comparison with existing data to improve its website design.
FEATURED PRODUCTS
GLG Surveys
GLG Surveys provided a one-stop solution for the client's user experience research project, from questionnaire design to final report, delivering actionable insights for its website.
Why GLG?
One-Stop Solution GLG offers ideas and solutions that address the client's research objectives, including the capability to recruit the target population, deliver questionnaire design and execution, and turn survey data into actionable insights.
Relevant Experience and Design Capabilities GLG's track record of UX research gives clients the confidence that the team can achieve the desired result, with the design capabilities to transform a hypothesis into an actionable questionnaire.
Breadth of Expertise and Unique Reach GLG draws on Council Members as survey candidates to guarantee the quality and validity of survey data.
Learn more
As the world's insight network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.
The information provided in this marketing material is for informational purposes only. The information is not offered as advice on a particular matter and should not be relied on as such. GLG? and the GLG logos are trademarks of Gerson Lehrman Group, Inc. ?2021 Gerson Lehrman Group, Inc. All rights reserved.
Case Study | Q3 2021
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- engineering excellence ux talk international
- adding ux in the service design loop the case of
- the 5 things managers should know
- website experience evaluation through ux research
- crowdux a case for using widespread and
- user experience all about ux
- digital touch towards a novel user experience
- ux research guide sample questions for user
- ux capstone description project
- case study ux design centerpiece helping every
Related searches
- why do we experience seasons
- the girlfriend experience tv show cast
- the girlfriend experience season 2
- the girlfriend experience tv show season 1
- riley keough girlfriend experience season 1
- girlfriend experience season 1 synopsis
- girlfriend experience season 2 cast
- experience in financial management practices
- another word for experience on resume
- girlfriend experience season 1 finale
- experience in financial management pract
- experience new experience synonyms