Not such smart tourism? The concept ... - University of Surrey
Netnography (Kozinets, 1997, 1999, 2002, 2015), is an adaptation of ethnographic research to encompass online spaces as fieldwork sites. It seeks to understand online communities and their cultures by gleaning insights from a range of user texts such as discussion forums, blogs, customer reviews, wikis, posts, chats, tweets, podcasts, pins, digital images, and video. ................
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