2015 Media Kit - Toronto Life

20152015 Media Kit Media Kit

Photograph by Daniel Neuhaus

Compelling. Cosmopolitan. Powerful. Wealthy. Stylish. Exciting. That's Toronto, and that's Toronto Life.

D evoted to Canada's most dynamic metropolis, Toronto Life engages a diverse community and excites them to discover the very best of their city, with a focus on food, culture, real estate and style--plus a hearty dose of politics, money and sports. Through powerful stories, entertaining features and valuable service writing, Toronto Life sets the agenda--all in a package that's as irresistible as it is indispensable.

2015 Media Kit

Compelling Content. Multi-Platform Reach.

2015 Media Kit

DIGITAL & SOCIAL MEDIA

MONTHLY MAGAZINE

Tablet EDITION

PROMOTION

CITYofPARKS The closer we live together, the more spaces we need to stretch out. As Toronto's densification dilemma grows, a park renaissance is in full bloom

M edia habits have changed and consumers are constantly on the lookout for new ways to engage and interact with information that's relevant to them. Toronto Life provides quality content across multiple platforms so that its community of users can choose when, where, and how they connect with the brand.

Special Interest Publications EVENTS

CUSTOM PUBLISHING ThePeople's

How Toronto

Parks of the

Serious

Parks

Stacks Up

Future

Recreationists

P.6

P.10

P.15

P.20

Cover_SEND.indd 1

4/22/14 4:43:17 PM

WINE APP COMING Soon!

Restaurant App

FAST FACTS

2015 Media Kit

Circulation

87,929 TOTAL AVERAGE CIRCULATION (PER ISSUE)*

12 MONTHLY ISSUES + ANNUAL RESTAURANT GUIDE + 4 SPECIAL INTEREST ISSUES

THE ESSENTIAL READER

$103,398 AVERAGE HOUSEHOLD INCOME 22% higher than national average

70% OF READERS HAVE A UNIVERSITY DEGREE OR HIGHER 42% more likely than national average

47% Of Readers have a Household Income of $100,000+ 41% more likely than national average

34% OF READERS ARE OWNERS, MANAGERS OR PROFESSIONALS 47% more likely than national average

READERSHIP

611,000

TOTAL READERS 12+

Up 6% since Spring 2014 within the GTA

54% MALE

46% FEMALE

84% dined out at a restaurant in the past 30 days

74% own a home, vacation home or investment real estate

74% more likely to spend $2,500 on clothing each year

90% more likely to have $500,000+ in savings or investments

127% more likely to have taken 3+ round trip flights in the past year

EACH ISSUE

63 mins

THE AVERAGE TIME SPENT READING TORONTO LIFE**

6.7

READERS PER COPY

Sources: AAM Publisher's statement June 2014; PMB 2014 Fall two-year readership database; Google Analytics: November 2014 *Includes paid, verified and analyzed non-paid. **Primary readers



UNIQuE VISITORS

998,650 TOTAL UNIQUE ONLINE VISITORS PER MONTH

TOTAL VISITS

1,504,615 TOTAL VISITS PER MONTH

ToTal pageviews

9,299,265 TOTAL PAGE VIEWS PER MONTH

WEB ACCESS POINTS

33% MOBILE 11% TABLET 56% desktop

71.4%

ARE IN THE CORE 18-44 DEMOGRAPHIC

6.1

PAGE VIEWS PER VISIT

SOCIAL MEDIA

88,385+ LIKES 135,885+ FOLLOWERS

In EVERY ISSUE

2015 Media Kit

1. Cover

2. Letters and Editor's Letter

LETTERS

Tall Order

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who can see thdatirty word? It's a visionary lead --Michael Davidson, Toronto

projects bene compromise is necessary er Stage Fright

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LETTERS_SEND.indd 14

gridlock. Our underdeveloped transit system is most punishing on low-income Torontonians who live in the inner suburbs

ing scheme. Given years of disappointment and stagnation (not to mention political flip-flopping), can we really be blamed for

and rely on the TTC for long, wretched daily commutes. But the congestion on our roads affects big business as well; companies can't move goods across town speedily and are wary of expanding in a

city where travel is such a headache. Who is responsible for this mess? Philip

Preville, a long-time city hall watcher, answers that question in "Gridlocked," on page 74. Preville opened the history books, dug through financial audits and interviewed widely to produce a nonpartisan assessment of the inaction, mis-

feeling transit policy fatigue? The city's traffic tro9/u2/b14le2h:3a8s:45hPaMd one

unintentionally happy consequence: the revitalization of many downtown neighbourhoods. Because so few of us want long commutes to and from the suburbs, especially with gas prices forever on the rise, under-the-radar residential pockets have become incredibly hot commodities. This month's cover story ("The Absolutely Outrageous, Viciously Competitive, Record-Breaking Market," page 45) reveals how far house-hunters are willing to go

management, overspending, inattention and city-sabotaging political jockeying of the past few decades that have crippled

the city's transit system. Pity the mayoral candidates who have

inherited the city's transit woes. To win this election, Olivia Chow, Rob Ford and John Tory are proposing massive fix-it plans that require little or no additional

to get a Toronto toehold. If our new mayor, whoever he or she

may be, can't fix our gridlock problem, will the city's rapid growth slow down? To address this question, and other important issues facing the city, Toronto Life is launching an event series. We invite you to join us and our expert panellists over three evenings in October. For details, see

Coming up An investigative report on the turmoil at the mega-corp Rogers, by Kelly Pullen; an examination of how boomer parents are still supporting their kids, by Leah McLaren; and a profile of the smarty-pants behind the runaway web success Wattpad.

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public funds. Ford has convinced many page 18. Hope to see you there.

citizens that city hall is awash in gravy, so

there's zero appetite for a big-spend civic project, even if that's just what the city

--Sarah Fulford, editor@

20 toronto life October 2014

photograph by christopher wahl

ED_LETTER_SEND.indd 20

9/2/14 2:14:34 PM

3. This City -- A lively look at what's new and interesting in the city including recurring sections Q&A, Urban Diplomat, The Audit, Columns, Camera and Ego Meter

"The crack scandal made

news in Russia"

--Pyotr Verzilov, p. 18

Q&A ................p. 18 Ego Meter .........p. 20 Camera ............p. 22 Roundup...........p. 24 The Audit .........p. 26 The Urban

Diplomat ........p. 28

4. Navigator -- A monthly look at shopping and real estate in the city featuring The Thing, The List, Great Spaces and Real Estate

THE LIST

Jamie Kennedy"More fish

Thhiissfimrsotnctoho,1tk0hbetohcoiniktygisn'shmmeoocsraet nfta'htmalivnoeuaswdloietchsc--ahaovoDduuoottenlurd.peMb.H7cecr6oeKsem"relleelea,arit,nshees

1 |pdhuearcnpaMdIo'd:vsyeeae.kbsIGonellileoikifdnebeaeuthlvsceeinhrwgyedafa'yasgyiketwnnfeioefeerrlkasflot-iornoaml. y 2|My multi-purpose

condIirumesceeipnmetyfogrremaut satuanrtd'spickle, which is like an oldfashioned relish. It goes with everything, especially meat pies and sandwiches. It's better than ketchup.

3 |mabsptlsorohoakamiornennekedegdMSsultMitKhhtgsyaiilaolantnaicsttoagdxatuidaolarwRosinrcbaortidoteunHobh-odtimiotnslmshwtssstoaucoiowllnmlehrtnoeoaseuoyoltflmlfnpfyobailjt.awfoiaihosTrkd.scehrheyTmk,melmhossesweeocoteaahstfIirorltoeolnet move my arms freely. 4|PtwewhbrtmtiihauintatethatbchnsMwerlgIleuyuihaeEvysprwraid.awplnvsieOlwclgeepeil,ueairtkraftersreheeodn4f.emnama'6SrCtddmye-taoqsihtrlifiuullooneuey,niecusltIlettetst-tsyhxaatptaripurewhmeeneereaincdaetrfrdhdionaemoiyrtnuaat,mefhns2oGgnet0raiitnrrl0reeyvdda7ee,dgn,as I can. 5|My dog, Champ He's a mutt, heavy on the border collie and Australian shepherd. I got him when we were still on the farm, so he's had to adjust to life as a city dog. 92 toronto life October 2014

LIST_SEND.indd 92

Look_SEND.indd 69

portraits by norman wong photographs by norman wong

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right through.

7|My snack I'm known for my fries, and I eat them almost every day. Like bread, they're the staff of life.

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yogurt for breakfast.

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appointments and reminders. It doubles as a diary. I keep each year in a file so I can go back in time and

conjure up what I was doing then.

10|My comedy canon

htnhaaebuicstoeomaf mqeIudhwoiaeitvtsinhetghmalaniytnthefeIeomswyubfarwratokcermihrdraeesmsdgwsroiahnovdegwienisn--g up. We've probably seen Zoolander 30 times. Same goes for Austin Powers, Office Space and Beverly Hills Cop.

8/29/14 12:31:18 PM

The List.............p. 76 The Chase .........p. 78 FaSsphriionng

THE LOOK

Free Style

Spring's best looks are refreshingly bold. Here, seven stylish citizens interpret the top trends of the season May 2014 toronto life 69

3/31/14 3:55:27 PM

5. Food & Drink -- A roundup of the most exciting food and beverage stories in the city including our Critic column, Flavour of the Month and Wine

"Like a good dealer, my

butcher knows how to move product" p. 74

Peachy Keen 6ncrhci4Touosar7hTataeJssFs-eWstuahuW2ealtaomspmea2edniftle8evdunWmdtOmi-aoEsnhep2ccpaeupeaa4ae.hiryoer.doMta3.esnope.uc4Nas.necosh..wld.aoot,nea.yinw.rj.ttsa..-nsdhh...sm.t.....Tw..icr..$c..mhi..r..pe1k.pp.ee2pyep.e.a...bSt.77cmO178w4ab0e78nr3rne8btiitteaasPrttrrelet-iehoactoeeotokfrnfAresSnprlrtoinii.nac,weeel-s

F L AVOU R OF T H E MON T H

Cold Arts

icCehhheeceirrgfbsehflsaaat,msrvs,epogsuitocaaroenksssdiitnnoasggnowhdrthibolsdeueamltsvyseot-wumorinatyhedwe delicious effect by kelly reid

Bubblicious Chef David Lee at 4$cwnsc15orTci6iue.tfhto-rsah9beo9otm9uPag4pCboQrey7adt,bpn-uorfiy7l,ebeR0zotbeoozhgr0nayndceu0sSkenmneB.stro,s.awcisfpErnrat.ries,atanihnewldgrzkiliyierilcaqelshfssuoterhiridiatupacn.hks

Twist Bliss 6ccshau4rbhapManus7irertsdniao-inatn2cmaemvcgk5hreeslero3.ednuril-$cfedilgoz8uy5haauew0k.lflr2Sdbu0miya5atlCehv0.dtmi-olao1.kotd9nuroJe(no0graasssu.hsmFU:sBbtlotoaeneolhwekfdistevtenh,ieessspraasemlsfpbreroievtraoaryeedsvsaAeeisn)nvoett,lw.y, o

M U S T-T R Y

Bowled Over A surprimsiankgeaspcpheotcizoelartaettRhuebsytaWr atchco

DRaow7eufp3sadb0usreyreQme?rWupe,te-ssoaefarwnftvcifeSiohrtdtuech.sorcEshyeha.,l,dvaee4orsia1syur6chtrr-l.h4eyeIay6ativn5t'cse-egh0dsare1neta0sodta0dniop.eeufplnfitsetcsestioaitazunterhsdereamtnsonowaogtdhmeeeetiantdcnlgriyenenswaeesmriw,stayh,tnabwhdluekitatrihsndvwgoer,lrievzsgezeutaltsrneyefioo,ccfbrhmPusoteitcalroikrtnltaacoethldresosoca?chnsoChedlhasodttewenfa.usrLAktcoshsrcoaowhucoKiposcil.horaAlktoaeftoneimfanrRgieaelidkvwiusefhcrottsohaiilmoidecnekn,'afseeinwnsepisldrihigwnhtkhitt.lehe

FOTM_SEND.indd 78

March 2014 toronto life 73

photograph by raina and wilson

Must_Try_SEND.indd 73

1/27/14 3:08:36 PM

6/25/14 1:39:23 PM

6. Culture -- An overview of art and culture and the

7.

photograph by daniel neuhaus

THE MOMENT

Twenty-fourteen could be dubbed the year of on Mercer and Bisha on Blue Jays Way, to name

the really huge, aggressively chiselled, skyline- a few. All told, we're looking at 20,000 new

The Condos

changing condo. Daniel Libeskind's elegant units, a colossal amount of square footage to 600-suite L Tower at Front and Yonge is ready absorb--even for this condo-crazed town. What

Are Coming

for occupancy. Residents are also moving into will it do to the market? Real estate gurus argue the Cinema Tower near King and John (444 the shortage of land, rising population and echo

Going Out -- Arecordnumber

of units are about to hit the market

units) and 300 Front Street West (682 units). Slated for completion over the next 12 months? One Bloor at Yonge and Bloor, Pinnacle on Adelaide, Tableau on Peter Street, The Mercer

boomers entering their property-buying years will see to it that sales remain relatively stable. Added bonus: our skyline looks taller, brighter and shinier than ever.

February 2014 toronto life 17

A monthly listing of

Moment_SEND.indd 17

12/20/13 9:14:37 AM

events and happenings

personalities that

in Toronto including

are shaping the

restaurants, music,

city including The

theatre, art, dance

Argument, Scrapbook and Etc.

and Backstory and

Current Obsessions Diamonds

For

Our

Less

Name

Art

Says It All

"Olivia Chow's book is classic (and compelling)

voter bait." p. 102

A CRITICAL ASSESSMENT OF ALL THINGS ARTFUL

5 Shuter St. Toronto

416.362.9944

diamondsforless.ca

The Argument .....p. See, Hear, Read...p.

100VAN 102

RIJK BUY

SJELEL WETRLADLE ERS

Current

Obsessions ........p. 104 Scrapbook...........p. 106

Gold Antique

Jewellery

Diamonds

ROLEX

CARTIER PATEK PHILIPPE

...AND MORE

90 Eg4li1n6to-4n4A0v-0e1n2u3e East W W W.VA N R I J K . C O M

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app

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140 toronto life June 2014

"Beyonc? and Jay-Z cash in

on their chemistry"

p. 105

Restaurants

Theatre & Dance.....p. 102

Music ...........p. 104 Art ...............p. 106 Family..........p. 108 Etc. ..............p. 110

HOW WE DO IT asefiaaanpltrbnroTtwsywoeeeymem.hmvwccadaTTeotiimyr.efeiohossfdoBilwreopcuelneboenlhaedrdrlncetdosreeioaotfassewrvopuno.vhadeirLrsliRe,daeinebeifwansivefsogylmoeseeearso;frtroenbdbdrahectfutleiuiieshaeaatrsrvtr.vritaeniaeoiaianecneodunnnngtwbgnrcoowt.aiea,esrnSnbnesndiyhytingnedtalmamarselmrsosvnvaqseaoreadeirlyuiuacnergenesarsencuioh,reltnopiseeoctat,cadyrol-i,t-nd--

THE STARS

S Good

SS Very good

SSS Excellent

SSSS SSSSS

Extraordinary Perfect

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THE SYMBOLS ENO VAWpRSoKBvKOaaReneerirsriustegitwetcvtnscteahsdewthegtuiaseoaeexhyunrrkowneoamrireoaeeunhandpolnentracdnikeshthnoosnteaawpiahinnnnpsitsdnrtigdaooeasbbpirnictntreoesscmustnsettwneesilideandcsasihngsibohnilgnerthohtoems THE PRICES $ Mains under $10 $$ Mains $10?$20 $$$ Mains $20?$30 $$$$ Mains $30 and up

DOWNTOWN

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4/28/14 1:16:47 PM

July 2014 toronto life 97

LISTINGS_SEND.indd 140

RESTO_SEND.indd 97

5/26/14 11:37:34 AM

8. Memoir

MEMOIR

Speechless For

dweicthadAelsz,hIemimaedre'sm--aynlidvifnougnads

a poet. myself

Then I was at a loss for

diagnosed words

by dav i d mcfa dden

illustration by cat yelizarov

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illustration by cat yelizarov

122 toronto life May 2014

3/31/14 12:01:14 PM

Memoir_SEND.indd 122

NMA AWARD WINNER

Winner of 110 Gold and

117 Silver awards, more

than any other magazine

in Canada

photograph by matt tammaro; hair and makeup by crystal boyce/exclusive artists NEW!

photograph bypgheotmomgarawpahrcroeunrtesy tristram lansdowne/le gallery

SPOTLIGHT

Wild Thing

Laura Vandervoort stars as a ferocious she-wolf on the new series Bitten

In the first episode of the new werewolf soap Bitten, Laura Vandervoort is shackled

to a rusty cage, thrashing in pain as her hands gnarl into claws, her bicuspids

extrude into fangs and her back mutates into a hulking haunch. The Toronto actor,

already beloved among the sci-fi-fantasy crowd for her gig as

Supergirl on Smallville, plays Elena Michaels, the world's only female lycanthrope. At first glance, Vandervoort seems more prey than predator, with her round cheeks, kittenish voice and guileless gum-ball eyes, but she subverts every expectation. As she prowls, growls and pounces, she creates a new kind of fairy-tale damsel: the beauty who becomes a beast.

TV BITTEN STARRING LAURA VANDERVOORT

SPACE SATURDAYS AT 9 P.M.

January 2014 toronto life 99

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