2015 Media Kit - Toronto Life
20152015 Media Kit Media Kit
Photograph by Daniel Neuhaus
Compelling. Cosmopolitan. Powerful. Wealthy. Stylish. Exciting. That's Toronto, and that's Toronto Life.
D evoted to Canada's most dynamic metropolis, Toronto Life engages a diverse community and excites them to discover the very best of their city, with a focus on food, culture, real estate and style--plus a hearty dose of politics, money and sports. Through powerful stories, entertaining features and valuable service writing, Toronto Life sets the agenda--all in a package that's as irresistible as it is indispensable.
2015 Media Kit
Compelling Content. Multi-Platform Reach.
2015 Media Kit
DIGITAL & SOCIAL MEDIA
MONTHLY MAGAZINE
Tablet EDITION
PROMOTION
CITYofPARKS The closer we live together, the more spaces we need to stretch out. As Toronto's densification dilemma grows, a park renaissance is in full bloom
M edia habits have changed and consumers are constantly on the lookout for new ways to engage and interact with information that's relevant to them. Toronto Life provides quality content across multiple platforms so that its community of users can choose when, where, and how they connect with the brand.
Special Interest Publications EVENTS
CUSTOM PUBLISHING ThePeople's
How Toronto
Parks of the
Serious
Parks
Stacks Up
Future
Recreationists
P.6
P.10
P.15
P.20
Cover_SEND.indd 1
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WINE APP COMING Soon!
Restaurant App
FAST FACTS
2015 Media Kit
Circulation
87,929 TOTAL AVERAGE CIRCULATION (PER ISSUE)*
12 MONTHLY ISSUES + ANNUAL RESTAURANT GUIDE + 4 SPECIAL INTEREST ISSUES
THE ESSENTIAL READER
$103,398 AVERAGE HOUSEHOLD INCOME 22% higher than national average
70% OF READERS HAVE A UNIVERSITY DEGREE OR HIGHER 42% more likely than national average
47% Of Readers have a Household Income of $100,000+ 41% more likely than national average
34% OF READERS ARE OWNERS, MANAGERS OR PROFESSIONALS 47% more likely than national average
READERSHIP
611,000
TOTAL READERS 12+
Up 6% since Spring 2014 within the GTA
54% MALE
46% FEMALE
84% dined out at a restaurant in the past 30 days
74% own a home, vacation home or investment real estate
74% more likely to spend $2,500 on clothing each year
90% more likely to have $500,000+ in savings or investments
127% more likely to have taken 3+ round trip flights in the past year
EACH ISSUE
63 mins
THE AVERAGE TIME SPENT READING TORONTO LIFE**
6.7
READERS PER COPY
Sources: AAM Publisher's statement June 2014; PMB 2014 Fall two-year readership database; Google Analytics: November 2014 *Includes paid, verified and analyzed non-paid. **Primary readers
UNIQuE VISITORS
998,650 TOTAL UNIQUE ONLINE VISITORS PER MONTH
TOTAL VISITS
1,504,615 TOTAL VISITS PER MONTH
ToTal pageviews
9,299,265 TOTAL PAGE VIEWS PER MONTH
WEB ACCESS POINTS
33% MOBILE 11% TABLET 56% desktop
71.4%
ARE IN THE CORE 18-44 DEMOGRAPHIC
6.1
PAGE VIEWS PER VISIT
SOCIAL MEDIA
88,385+ LIKES 135,885+ FOLLOWERS
In EVERY ISSUE
2015 Media Kit
1. Cover
2. Letters and Editor's Letter
LETTERS
Tall Order
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who can see thdatirty word? It's a visionary lead --Michael Davidson, Toronto
projects bene compromise is necessary er Stage Fright
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LETTERS_SEND.indd 14
gridlock. Our underdeveloped transit system is most punishing on low-income Torontonians who live in the inner suburbs
ing scheme. Given years of disappointment and stagnation (not to mention political flip-flopping), can we really be blamed for
and rely on the TTC for long, wretched daily commutes. But the congestion on our roads affects big business as well; companies can't move goods across town speedily and are wary of expanding in a
city where travel is such a headache. Who is responsible for this mess? Philip
Preville, a long-time city hall watcher, answers that question in "Gridlocked," on page 74. Preville opened the history books, dug through financial audits and interviewed widely to produce a nonpartisan assessment of the inaction, mis-
feeling transit policy fatigue? The city's traffic tro9/u2/b14le2h:3a8s:45hPaMd one
unintentionally happy consequence: the revitalization of many downtown neighbourhoods. Because so few of us want long commutes to and from the suburbs, especially with gas prices forever on the rise, under-the-radar residential pockets have become incredibly hot commodities. This month's cover story ("The Absolutely Outrageous, Viciously Competitive, Record-Breaking Market," page 45) reveals how far house-hunters are willing to go
management, overspending, inattention and city-sabotaging political jockeying of the past few decades that have crippled
the city's transit system. Pity the mayoral candidates who have
inherited the city's transit woes. To win this election, Olivia Chow, Rob Ford and John Tory are proposing massive fix-it plans that require little or no additional
to get a Toronto toehold. If our new mayor, whoever he or she
may be, can't fix our gridlock problem, will the city's rapid growth slow down? To address this question, and other important issues facing the city, Toronto Life is launching an event series. We invite you to join us and our expert panellists over three evenings in October. For details, see
Coming up An investigative report on the turmoil at the mega-corp Rogers, by Kelly Pullen; an examination of how boomer parents are still supporting their kids, by Leah McLaren; and a profile of the smarty-pants behind the runaway web success Wattpad.
Stay in touch Sign up for our weekly newsletters at newsletters
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public funds. Ford has convinced many page 18. Hope to see you there.
citizens that city hall is awash in gravy, so
there's zero appetite for a big-spend civic project, even if that's just what the city
--Sarah Fulford, editor@
20 toronto life October 2014
photograph by christopher wahl
ED_LETTER_SEND.indd 20
9/2/14 2:14:34 PM
3. This City -- A lively look at what's new and interesting in the city including recurring sections Q&A, Urban Diplomat, The Audit, Columns, Camera and Ego Meter
"The crack scandal made
news in Russia"
--Pyotr Verzilov, p. 18
Q&A ................p. 18 Ego Meter .........p. 20 Camera ............p. 22 Roundup...........p. 24 The Audit .........p. 26 The Urban
Diplomat ........p. 28
4. Navigator -- A monthly look at shopping and real estate in the city featuring The Thing, The List, Great Spaces and Real Estate
THE LIST
Jamie Kennedy"More fish
Thhiissfimrsotnctoho,1tk0hbetohcoiniktygisn'shmmeoocsraet nfta'htmalivnoeuaswdloietchsc--ahaovoDduuoottenlurd.peMb.H7cecr6oeKsem"relleelea,arit,nshees
1 |pdhuearcnpaMdIo'd:vsyeeae.kbsIGonellileoikifdnebeaeuthlvsceeinhrwgyedafa'yasgyiketwnnfeioefeerrlkasflot-iornoaml. y 2|My multi-purpose
condIirumesceeipnmetyfogrremaut satuanrtd'spickle, which is like an oldfashioned relish. It goes with everything, especially meat pies and sandwiches. It's better than ketchup.
3 |mabsptlsorohoakamiornennekedegdMSsultMitKhhtgsyaiilaolantnaicsttoagdxatuidaolarwRosinrcbaortidoteunHobh-odtimiotnslmshwtssstoaucoiowllnmlehrtnoeoaseuoyoltflmlfnpfyobailjt.awfoiaihosTrkd.scehrheyTmk,melmhossesweeocoteaahstfIirorltoeolnet move my arms freely. 4|PtwewhbrtmtiihauintatethatbchnsMwerlgIleuyuihaeEvysprwraid.awplnvsieOlwclgeepeil,ueairtkraftersreheeodn4f.emnama'6SrCtddmye-taoqsihtrlifiuullooneuey,niecusltIlettetst-tsyhxaatptaripurewhmeeneereaincdaetrfrdhdionaemoiyrtnuaat,mefhns2oGgnet0raiitnrrl0reeyvdda7ee,dgn,as I can. 5|My dog, Champ He's a mutt, heavy on the border collie and Australian shepherd. I got him when we were still on the farm, so he's had to adjust to life as a city dog. 92 toronto life October 2014
LIST_SEND.indd 92
Look_SEND.indd 69
portraits by norman wong photographs by norman wong
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right through.
7|My snack I'm known for my fries, and I eat them almost every day. Like bread, they're the staff of life.
8 |matywsoeMrTtkhryiaetnumodalodlgsre.rnraEiIbvngesgeroytmm,mteehoaesrlhnmeinoegrpe,'sIIamhrarilvikvee
yogurt for breakfast.
9|spmlaanrntMIep'mrhyfooadnrnaeaa,ylInl-htmaialmoyvgenegoarutbeyis.g,Inlesatethaedrof a
appointments and reminders. It doubles as a diary. I keep each year in a file so I can go back in time and
conjure up what I was doing then.
10|My comedy canon
htnhaaebuicstoeomaf mqeIudhwoiaeitvtsinhetghmalaniytnthefeIeomswyubfarwratokcermihrdraeesmsdgwsroiahnovdegwienisn--g up. We've probably seen Zoolander 30 times. Same goes for Austin Powers, Office Space and Beverly Hills Cop.
8/29/14 12:31:18 PM
The List.............p. 76 The Chase .........p. 78 FaSsphriionng
THE LOOK
Free Style
Spring's best looks are refreshingly bold. Here, seven stylish citizens interpret the top trends of the season May 2014 toronto life 69
3/31/14 3:55:27 PM
5. Food & Drink -- A roundup of the most exciting food and beverage stories in the city including our Critic column, Flavour of the Month and Wine
"Like a good dealer, my
butcher knows how to move product" p. 74
Peachy Keen 6ncrhci4Touosar7hTataeJssFs-eWstuahuW2ealtaomspmea2edniftle8evdunWmdtOmi-aoEsnhep2ccpaeupeaa4ae.hiryoer.doMta3.esnope.uc4Nas.necosh..wld.aoot,nea.yinw.rj.ttsa..-nsdhh...sm.t.....Tw..icr..$c..mhi..r..pe1k.pp.ee2pyep.e.a...bSt.77cmO178w4ab0e78nr3rne8btiitteaasPrttrrelet-iehoactoeeotokfrnfAresSnprlrtoinii.nac,weeel-s
F L AVOU R OF T H E MON T H
Cold Arts
icCehhheeceirrgfbsehflsaaat,msrvs,epogsuitocaaroenksssdiitnnoasggnowhdrthibolsdeueamltsvyseot-wumorinatyhedwe delicious effect by kelly reid
Bubblicious Chef David Lee at 4$cwnsc15orTci6iue.tfhto-rsah9beo9otm9uPag4pCboQrey7adt,bpn-uorfiy7l,ebeR0zotbeoozhgr0nayndceu0sSkenmneB.stro,s.awcisfpErnrat.ries,atanihnewldgrzkiliyierilcaqelshfssuoterhiridiatupacn.hks
Twist Bliss 6ccshau4rbhapManus7irertsdniao-inatn2cmaemvcgk5hreeslero3.ednuril-$cfedilgoz8uy5haauew0k.lflr2Sdbu0miya5atlCehv0.dtmi-olao1.kotd9nuroJe(no0graasssu.hsmFU:sBbtlotoaeneolhwekfdistevtenh,ieessspraasemlsfpbreroievtraoaryeedsvsaAeeisn)nvoett,lw.y, o
M U S T-T R Y
Bowled Over A surprimsiankgeaspcpheotcizoelartaettRhuebsytaWr atchco
DRaow7eufp3sadb0usreyreQme?rWupe,te-ssoaefarwnftvcifeSiohrtdtuech.sorcEshyeha.,l,dvaee4orsia1syur6chtrr-l.h4eyeIay6ativn5t'cse-egh0dsare1neta0sodta0dniop.eeufplnfitsetcsestioaitazunterhsdereamtnsonowaogtdhmeeeetiantdcnlgriyenenswaeesmriw,stayh,tnabwhdluekitatrihsndvwgoer,lrievzsgezeutaltsrneyefioo,ccfbrhmPusoteitcalroikrtnltaacoethldresosoca?chnsoChedlhasodttewenfa.usrLAktcoshsrcoaowhucoKiposcil.horaAlktoaeftoneimfanrRgieaelidkvwiusefhcrottsohaiilmoidecnekn,'afseeinwnsepisldrihigwnhtkhitt.lehe
FOTM_SEND.indd 78
March 2014 toronto life 73
photograph by raina and wilson
Must_Try_SEND.indd 73
1/27/14 3:08:36 PM
6/25/14 1:39:23 PM
6. Culture -- An overview of art and culture and the
7.
photograph by daniel neuhaus
THE MOMENT
Twenty-fourteen could be dubbed the year of on Mercer and Bisha on Blue Jays Way, to name
the really huge, aggressively chiselled, skyline- a few. All told, we're looking at 20,000 new
The Condos
changing condo. Daniel Libeskind's elegant units, a colossal amount of square footage to 600-suite L Tower at Front and Yonge is ready absorb--even for this condo-crazed town. What
Are Coming
for occupancy. Residents are also moving into will it do to the market? Real estate gurus argue the Cinema Tower near King and John (444 the shortage of land, rising population and echo
Going Out -- Arecordnumber
of units are about to hit the market
units) and 300 Front Street West (682 units). Slated for completion over the next 12 months? One Bloor at Yonge and Bloor, Pinnacle on Adelaide, Tableau on Peter Street, The Mercer
boomers entering their property-buying years will see to it that sales remain relatively stable. Added bonus: our skyline looks taller, brighter and shinier than ever.
February 2014 toronto life 17
A monthly listing of
Moment_SEND.indd 17
12/20/13 9:14:37 AM
events and happenings
personalities that
in Toronto including
are shaping the
restaurants, music,
city including The
theatre, art, dance
Argument, Scrapbook and Etc.
and Backstory and
Current Obsessions Diamonds
For
Our
Less
Name
Art
Says It All
"Olivia Chow's book is classic (and compelling)
voter bait." p. 102
A CRITICAL ASSESSMENT OF ALL THINGS ARTFUL
5 Shuter St. Toronto
416.362.9944
diamondsforless.ca
The Argument .....p. See, Hear, Read...p.
100VAN 102
RIJK BUY
SJELEL WETRLADLE ERS
Current
Obsessions ........p. 104 Scrapbook...........p. 106
Gold Antique
Jewellery
Diamonds
ROLEX
CARTIER PATEK PHILIPPE
...AND MORE
90 Eg4li1n6to-4n4A0v-0e1n2u3e East W W W.VA N R I J K . C O M
DISCOVER Toronto Life's FREE app for iPad.
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app
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140 toronto life June 2014
"Beyonc? and Jay-Z cash in
on their chemistry"
p. 105
Restaurants
Theatre & Dance.....p. 102
Music ...........p. 104 Art ...............p. 106 Family..........p. 108 Etc. ..............p. 110
HOW WE DO IT asefiaaanpltrbnroTtwsywoeeeymem.hmvwccadaTTeotiimyr.efeiohossfdoBilwreopcuelneboenlhaedrdrlncetdosreeioaotfassewrvopuno.vhadeirLrsliRe,daeinebeifwansivefsogylmoeseeearso;frtroenbdbdrahectfutleiuiieshaeaatrsrvtr.vritaeniaeoiaianecneodunnnngtwbgnrcoowt.aiea,esrnSnbnesndiyhytingnedtalmamarselmrsosvnvaqseaoreadeirlyuiuacnergenesarsencuioh,reltnopiseeoctat,cadyrol-i,t-nd--
THE STARS
S Good
SS Very good
SSS Excellent
SSSS SSSSS
Extraordinary Perfect
Frank's Kitchen SS1 csmtccuhuoootannsndvaciteeoncirdcnantttrhee.rpndeHuatdfticafhsoclleewsiostHprn---teiutparoisrsfwlbetoeacaniartnnsecm--diold-yiraauxegono.oend,5fdec8-fwa8iaonpfniCpfttceohheylodeelefwobbgbeoneaysdSsetter,tw.mssf,oto4Feer1aMrmn6kat-yansf5llok1iasnr6rPe-6-Tr5ta8hv8ord6iirhcn1oaie.znyt$aagst$onra,$osdraOiranzconzdaoldsehtudSacahhlrlfaairtprwohesoen,amipnsCr.dloiPicgotaeohprpotehfpraiszenhigddmaavwriel'isatrh
THE SYMBOLS ENO VAWpRSoKBvKOaaReneerirsriustegitwetcvtnscteahsdewthegtuiaseoaeexhyunrrkowneoamrireoaeeunhandpolnentracdnikeshthnoosnteaawpiahinnnnpsitsdnrtigdaooeasbbpirnictntreoesscmustnsettwneesilideandcsasihngsibohnilgnerthohtoems THE PRICES $ Mains under $10 $$ Mains $10?$20 $$$ Mains $20?$30 $$$$ Mains $30 and up
DOWNTOWN
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4/28/14 1:16:47 PM
July 2014 toronto life 97
LISTINGS_SEND.indd 140
RESTO_SEND.indd 97
5/26/14 11:37:34 AM
8. Memoir
MEMOIR
Speechless For
dweicthadAelsz,hIemimaedre'sm--aynlidvifnougnads
a poet. myself
Then I was at a loss for
diagnosed words
by dav i d mcfa dden
illustration by cat yelizarov
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atthakorwvecIigbuauemdvnaicndmnyeetdnyreernesocernevaitmsisdc.--linmeenasglnrbfoshfs1anhldhmesrnndmristsfladeshniseidoyreiueomnmohmc.hogMd9eimda:oewenysegtoeryvtekledsnvdte,tesgtamI,sesmf.enoaeretorrgsfacdhaa9tsacu,nlwisaatorhdoastioIfdajisihbegiodwytnNeeumsw.byesIiyaobdnsowdenItnoeoasnos1nnivauielcnerrigogvweririnadwengakiioenf.grrer,uoiluretleotyehienngenentgssboogoaogghwcneith.ngneaeego@wsfonramreIeadaeonrofntdIarenahcnsm.aog,ndownihdnilIueeiIiedprieeei.hrooipidgydainfrstoatgfm.n,sirgomrsiowbtltsohsn.ngtlmbssn-lyhw,esulnoeEsdrphtffesunyyenooeeeo.itueuIdlnwhhiygs.ertmwosieearuggoensayegsexltaneedurhterAvnmdiaIlteaoIotfcetle.eumfnvasn.tso.slg.gr.eurrhydafEaycrgwfeIarotBsDwimadnbalifmaeaiersfpoonTeaFumayd.oIercroannaeeonstmyntmosbsctftttmeuoftetrtdan'aaItflaa-reso)oifenfodtaseeIlhnhhylrhohegoeehltnlho-Ime:flhuvbtoaionoavestthmls'eiftekrtaturlir.ldolnolnveaerdeasYrocimIts,mflnhilotneuafniaidlbbettOdodeaevaoaluhvtetyfle.tnageSailoahcbeotiinatenrieddeostiu.oseglttitoeegeelbeIsMeoteoms"lefwleanrflentos.boendrinpauunnrhhvlerepclceHiovywnnasIc.dusnrNhttaiftoce,ebctryn,ycewlgmcndsbolelseeadocetsherehefaeisereaTyia,PkheaIrsca.dul,onnweufoetobaeFmnttosrncn,pmme,.c,IenrhSoosy,s-einatsaeannhrrwltevnhiheIoacdntr.rrIey,aat,loewaatdwe.IipwhaslgolvIehid,wureids,IEotrteieetnoktrodnreysdaThuntg'hsamregrIpomtltlesofdltw.eheeir.hIirsshf.fci,aepyfwtdmdrots,seaaeiytrcofhitoaaetuswifeun'etieshAeIecathmemaaep;nftai:giemroetottow,aesoynpwvte,riwikhtegbalntoctelsrgIhnooatnehehfeepntnnhhntamIthvl,udeisdnfknfeswo,haeeeoribltjhlynntb'tipfkaittyefsewvsen.peseirep,iitooltgorebatlttienaonhoofnoeleasvyeattegltuisrewomtIrrEetioIun,iryahieyCopcdwppywlaetgl,Ihenkkiorhgrnnecot,megakeelaweb.fflhYwlhgrtsohlw'etvadaeIfnaaepleafdmoleyeeiaevdlSfepamieatibsgemaomiroIhboetIoeemete'noeyaoeoeksannaen,npnheiBnmmfmnrgsearautcnlecsyrlnieymffnoodicWfnmrdnbttenIteaarrweyuplwdlrdlconoefni"ieoeItoeyeoghSmwhrbDy.sgootyvh,royhaeredlmolyrsenhenIuwereotuyerteotaidmvrmtsiinfdwemaIelntldeleIeI.eaIeulsaonkpaithecstlugrlsxneogod,amdioeetetsormiiMoiNyean'afmontrsgriAiaons-orm.potneuinwhskhrnskxbaweierreotoirnnLtgeonifWI.lfrediik.onttkteferipeamtiledheselptetppnneeaeetlymsemsoIuayiemhntadepsnwlaag@dydpmur--hn'fmr.psagoaletierddsslikthasrir.tegRee,savlnioaes.waW 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eonoivlrkGildmabydd.saaychnfedoahosodasonnrnarbasbfies..?Ithawleesovr,giecealieoeumhttstmcdoge,eIdtatnyrfdaorhaiIlhsiruwms'thttear.ewawthflseevyovde.haPhtkwDioe,bwe,Taitpesnaees--feanot,yfeistlimioaeravIIi.osuits,cyahnyoIIolttt,ofpnaieetctsoeolabwuoasJ,vratsnlatgmisu,nelekyraleudolrsaomtmlvitisiugmdn.ihhcdddaesoerlraynneodsvveoraoDTieahdooedaadeioceusdkeeaspedsPeriiarodtauchdrrlndrhdatunptkeltelgs,efItwaprn.odsuddhfnlohvleAoelighsasi.tbiaTifoum,mmyoeo"fsznupenhiodninieieelIrnrsendwtedn.haseBblfd,ggBegavejegylpo.etpesoa,IgngoytInaIgjmelh4oretHae.iaulea''deuinwsmnaw/ytdto'rsebsnytcmdm2rMrstbtiuIcthin,bowyimtgitsa8olemsdat'i-rHomnalematomeBIr/olity.aveel.at1piamneletiydcrhneeseo,cwkhvrM4psco,aalyemyennyhoeobes,vukidheo1eetaphawumv,olbnzeaeagef0uwhye1uns.ftsoeebntnmueorretduetlos0--hnl2yt,hdamffaosputltod"mdi:twit.-ur4otieataflbneitiahtintn9oesiYte-siIcndrnnelihv:inea'esg2ufksevgt-ee9ytg,e:seys,Aa,M
illustration by cat yelizarov
122 toronto life May 2014
3/31/14 12:01:14 PM
Memoir_SEND.indd 122
NMA AWARD WINNER
Winner of 110 Gold and
117 Silver awards, more
than any other magazine
in Canada
photograph by matt tammaro; hair and makeup by crystal boyce/exclusive artists NEW!
photograph bypgheotmomgarawpahrcroeunrtesy tristram lansdowne/le gallery
SPOTLIGHT
Wild Thing
Laura Vandervoort stars as a ferocious she-wolf on the new series Bitten
In the first episode of the new werewolf soap Bitten, Laura Vandervoort is shackled
to a rusty cage, thrashing in pain as her hands gnarl into claws, her bicuspids
extrude into fangs and her back mutates into a hulking haunch. The Toronto actor,
already beloved among the sci-fi-fantasy crowd for her gig as
Supergirl on Smallville, plays Elena Michaels, the world's only female lycanthrope. At first glance, Vandervoort seems more prey than predator, with her round cheeks, kittenish voice and guileless gum-ball eyes, but she subverts every expectation. As she prowls, growls and pounces, she creates a new kind of fairy-tale damsel: the beauty who becomes a beast.
TV BITTEN STARRING LAURA VANDERVOORT
SPACE SATURDAYS AT 9 P.M.
January 2014 toronto life 99
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