Sales, Management, and Public Relations - | Curiosity



-685800419735310-962-9650 | fishdd71@ |? in/fishdd | @DoctorPescado | 6903 Balmoral Dr. Rogers, AR 72758 ?00310-962-9650 | fishdd71@ |? in/fishdd | @DoctorPescado | 6903 Balmoral Dr. Rogers, AR 72758 ?David D. Fish, Ph.D.-139700374402An innovative, creative, and well-balanced insights executive. Proven record of leading multi-disciplinary (Sales, IT, R&D, Analytics, Services) teams to achieve business results.Deep knowledge and experience in all forms of applied analytics and consumer research. Consulting, business development, and client management in numerous verticals on both supply and client side. Recognized expert in consumer behavior with numerous publications, tradeshow appearances, and consultation. 00An innovative, creative, and well-balanced insights executive. Proven record of leading multi-disciplinary (Sales, IT, R&D, Analytics, Services) teams to achieve business results.Deep knowledge and experience in all forms of applied analytics and consumer research. Consulting, business development, and client management in numerous verticals on both supply and client side. Recognized expert in consumer behavior with numerous publications, tradeshow appearances, and consultation. Behavioral Scientist | Insights ExecutiveEXPERIENCEORC International is the oldest full-service research firm in the world. With 16 offices globally, they specialize in branded insights products with practice areas in employee, strategy, product, and customer. Senior VP, Customer Experience11/2016 – presentChampioned ORC’s technology and consulting partnership ecosystem expanding market reach, win rate, and improving sales and operational mercialization and productization of ORC customer portfolio into scalable and repeatable solutions increasing sales velocity and operational through-put.Ongoing cross vertical sales development, thought leadership, and account management for several of ORC’s largest accounts.The Mars Agency is a fully integrated global leader in shopper marketing and experiential design agency specializing in grocery, general merchandize, and specialty retail as well as traditional CPG verticals.VP, Behavioral Sciences3/2016 – 11/2016Responsible for founding the behavioral sciences discipline at The Mars Agency incorporating principles from psychology, neuroscience, economics, sociology, and linguistics to influence consumer behavior at key moments of truth during the customer journey.Developed primary and secondary research functions, customer experience design principles, and CX design products and processes resulting in increase organic growth, new revenue streams, and growth in new verticals.MaritzCX is a venerable $220m global (SaaS) software research firm, with 18 offices in 5 countries, serving Fortune 50 clients’ large-scale research and consultation needs in numerous industries. MaritzCX specializes in consumer insights and performance improvement helping clients turn information into sustainable business improvements.Senior VP, Expert Service4/2014 – 3/2016Responsible for Marketing Sciences (Data Sciences), Custom Research, Syndicated Studies, Text Analytics, Education, and Consulting Services for MCX overseeing 60+ highly credentialed professionals globally.Converted completely customized professional service offerings into productized SKUs and bundles.Successfully reorganized group and achieved double-digit expert service revenue growth while reducing costs.Senior VP, Global Marketing and Product Development10/2010 - 4/2014Responsible for the creation, commercialization, promotion and delivery of market-based solutions. Led a team in the successful creation and deployment of Maritz’ backbone CX software product and a next generation CX disruptive software product. Pioneered marketing automation, social media utilization, event marketing, interactive marketing, and PR at Maritz Research earning the 2010 LACP Magellan Gold Award. Conducted M&A activity, analysis, and vetting, which eventually led to the acquisition of two companies (2010 and 2012) and the merger of a third (Allegiance) in 2014. Division Vice President, Automotive Research Group Sector Lead9/2001 - 10/2010General management responsibility for Maritz Research’s largest sector ($80m+) overseeing 200 professionals worldwide in account management, operations, analytics, fieldwork, and research design in North America and Europe.Sustained double digit growth in an economic recession. Attained a 95% retention rate of automotive clients. Expanded global operations with the creation of several new global programs.JD Power and Associates is a global market research company that helps clients use the voice of the customer to drive improvement of products and service and ultimately business results. Widely known for its focus on customer service and quality awards.Director, Proprietary Research3/2001 – 9/2001Responsible for the execution of a multi-million book business consisting of custom tracking studies and ad hoc business for JDPA in North America. Significantly increased quality and timeliness of delivery during tenure. Led transition from paper to online reporting.Toyota Motor Sales, USA, Inc. is the marketing, sales, and distribution arm of Toyota Motor Corporation, the largest automotive company in the world. In addition to vehicles, Toyota has subsidiaries in Financial Services, Industrial Equipment, and other sectors. Customer Knowledge Manager, Customer Services Division4/2000 – 4/2001Responsible for the consolidation of consumer information across functional silos and created and implemented CRM and knowledge management processes. Developed first customer valuation taxonomy on which many of TMS’ CRM activities are based. Strategic Research Manager, Strategic Planning4/1996 – 4/2000Responsible for truck and SUV product development and launch consumer research. Launch team member for Tundra, RAV4, Sequoia, Tacoma, and Highlander. Developed and deployed a buyer based segmentation, which is still in use for product development. Regularly moderated consumer focus groups to inform product development.EDUCATION Doctorate of Philosophy in Psychology Claremont Graduate UniversityMasters of Arts in Psychology Claremont Graduate UniversityBachelor of Arts in Psychology Shippensburg University of PennsylvaniaACADEMIC EXPERIENCE (Part Time)Adjunct Professor of Marketing, Michigan State University, Eli Broad School of Management (2017-present)Adjunct Professor of Marketing, School of Management, CSU – Dominguez Hills (2000-2004)Research Assistant and Graduate Instructor, Drucker School of Management (1995-1996)For a list of Publications, Press Releases, WebCasts, and Online Presentations please see and AND PROFICEINCIESSales, Management, and Public RelationsMaritz Masters Sales Award winner (2003, 2004, 2005, 2006)2010 LACP Magellan Gold Award Winner (Public Relations)Financial forecasting, cost estimation, pricing, and general P/L financial experience 20+ years of management experience Strong writing, facilitation, and presentation skillsProfessional training in media relations and expert testimonyProduct Management, Development, and MarketingProven track record in product development from product conception to creationVersed in creating product positioning and creative strategy developmentExperience in all aspects of B2B marketing execution including event marketing, online/digital, and direct marketingSocial media marketing activistProficient in lean startup and agile software development principlesResearch and Analytic DesignGeneral research development, design, administration, and analysis skillsStrong proficiency with sampling theory and methodologyTraining and proficiency in program evaluation techniquesPositioning research (both quantitative and qualitative) and perceptual mapping techniquesProficient with choice methodologies (discrete choice/conjoint) as applied to product design and pricingStrong proficiency with segmentation analysisExperimental and quasi-experimental designs applied to product testing and market efficacyQuantitative and qualitative projective techniquesDemand estimation modeling and lifetime value estimationLarge data set manipulation/miningQualitative SkillsExtensive focus group moderating and report writing experienceWorkshop facilitation experiencePossess one-on-one interviewing skills and familiar with q-sort and various projective techniquesExperience in conducting qualitative content analysisQuantitative SkillsExpert in SPSS (PASW), strong proficiency in SAS and R. Familiarity with Rapid Miner. Strong proficiency in Tableau data visualization and familiarity with other BI tools (MicroStrategy, Alteryx,etc).Proficiency with multivariate statistical testing techniques including Multiple Linear Regression, ANOVA, MANOVA (and associated GLM variants), Logistic Regression, Binomial and Multinomial Logit Modeling, and Discriminant AnalysisProficiency in data reduction techniques including PCA, Factor Analysis, Q-Factoring, and CFAFamiliarity with Bayesian statistical approaches and proficiency with Structural Equation Modeling (SEM)Perceptual mapping techniques (MDS, Correspondence Analysis, BiPlots, etc)Tree modeling techniques such as CART, AID, and CHAIDCluster analysis using hierarchical and k-mean cluster analysis and General Mixture Models Familiarity with text analysis applications including Clarabridge, Attensity, and PolyanalystAdvanced data mining techniques and applications (neural networks, genetic algorithms, etc.)Big data architecture familiarity and analytical application proficiency (e.g., Rapid Miner) ................
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