DEFINITION OF MNE:
INTERNATIONAL BUSINESSInstructor: Sir Farooq QaiserAssignment No. 1 (Group Assignment) Date of Submission: 02-April-2014Section: 1AGroup Members:Ayman Javed(0020)Sana Riaz(0185)Saira Khalid(0201)Hina Naseem(0067)Zunaira Mazhar(0039)Hifza Azeem(0075)Ali Waqas(0117)Mohsin Ali(0175)Kashif Naseer(0 )Hassnain Ayub(0 )PHASE 1:Conduct the comprehensive exploratory study of MNE:DEFINITION OF MNE:The organizations that have headquarter in one country but perform their operations in other countries. Like:WalmartFordGeneral MotorsMAJOR SECTORS:MNE’s are operating in different sectors like in oil industriescomputer industrymobile manufacturingsoftware industriestextile and fabric manufacturingfurniture manufacturing, etc.SELECTED INDUSTRY:our group decided to work on furniture industry and all the items that are prepared by wood. NAMES OF MNES DEALING IN FURNITURE AND WOODEN PRODUCTS:IkeaImperial Woodworking Company Burmeister Woodwork CompanyEverexcel Worldwide?CorporationRosewood Furniture CompanyPrimeval WoodAcacia Home And Garden Inc.Ashley Furniture HomestoresBassett Furniture:National Furniture:Segoro Mass Furniture ManufacturerAutumn Wood Products CorporationKimball InternationalEthan Allen (Furniture Company)Steelcase Authorized RetailersNick Scali FurnitureIKEABasic Introduction:Type: Private Industry: Retail Founded: ?lmhult, Sweden (1943) Founder(s): Ingvar Kamprad Headquarters: Leiden, Netherlands Area served?Europe?Asia?North America?Oceania Key people?Peter Agnefj?ll?(Chairman and CEO) Products: Self-assembly furniture Revenue: Increase €28.506 billion (2013)Product Line:Ikea has following product line:sofas,sofa beds, rugs, bedding Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: Swedish place names (for example:Klippan)Beds, wardrobes, hall furniture: Norwegian place namesDining tables and chairs: Finnish place namesBookcase ranges: OccupationsBathroom articles: Scandinavian lakes, rivers and baysKitchens: grammatical terms, sometimes also other namesChairs, desks: men's namesFabrics, curtains: women's namesGarden furniture: Swedish islandsCarpets: Danish place namesLighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, nautical termsBed linen, bed covers, pillows/cushions: flowers, plants, precious stonesChildren's items: mammals, birds, adjectivesCurtain accessories: mathematical and geometrical termsKitchen utensils: foreign words, spices, herbs, fish, mushrooms, fruits or berries, functional descriptionsBoxes, wall decoration, pictures and frames, clocks: colloquial expressions, also Swedish place namesWood Consumption:They consume about 1% of total wood supply annually.No. Of Stores:In Germany it has the highest number in store that is 44Second comes, USA with 37 stores. By the end of 2009, there were total 267 stores in 25 countries. It operates in developed countries but minimal in underdeveloped countries.Its largest stores are in Sweden and China.Stockholm Kungens Kurva, Sweden: 55,200 m2 (594,000 sq ft)Shanghai Baoshan, China: 55,032 m2 (592,360 sq ft)Shanghai Pudong Beicai, China: 49,400 m2 (532,000 sq ft)Wuxi, China: 49,117 m2 (528,690 sq ft)Ningbo, China: 47,505 m2 (511,340 sq ft)Production:The production of furniture is done in china and other developing countries. The reason for this is low cost of production. All the furniture is designed in Sweden. Market Analysis:Past trends: Past trends show that ikea furnitures were demanded in excess in all parts that is why they were following market penetration policy in all countries of the world. They have become world’s most demanded furniture brand in 2009. They first targeted Europe for FDI and then tried to spread all around the triad. But the market refused to digest the names that were given by ikea to its brands. So, they lost many sales in foreign country.Future trends:Future trends of market show that ikea furniture being very trendy and decent will be able to capture the market throughout the countries. Moreover, the products are cheap. Modernization is prevailing now a days in developing countries also, that’s why if they target developing countries also, it will be a source of healthy profit for them.SWOT Analysis: IMPERIAL WOODWORKING COMPANYSince our beginning in 1963, we have worked tirelessly to earn our reputation for quality, service and dependability. For over 50 years these founding principles have helped us succeed in creating prestigious architectural woodwork projects on a global petitive Advantage Imperial Woodworking has a reputation for the highest quality custom architectural millwork and specialty finishes, on time delivery and expert project management – regardless of the project’s complexity.?CapacityImperial Woodworking has more than 225,000 square feet of woodworking facilities around the globe. Each facility has made significant investments in equipment and training TechnologyImperial Woodworking has a reputation for the highest quality custom architectural millwork and specialty finishes, on time delivery and expert project management – regardless of the project’s complexity.?SustainabilityImperial Woodworking Company can help your project team earn points in as many as five LEED categories.? No one else in the woodworking industry can deliver the quality, craftsmanship and LEED experience that we canPeopleWith an average employment tenure of over 15 years, Imperial has a highly professional staff with literally hundreds of years of combined experience specific to the custom architectural woodworking industry. They are familiar with every aspect of delivering a successful project from start to finish and providing the highest level of personalized customer service.Product LineKitchens, Pantries, Dining Rooms, IslandsBathrooms, Vanities, Wall and Linen CabinetsHome Office, Desks, Drawers, File CabinetsWet BarsFireplace SurroundsEntertainment Centers | Built-ins | Book ShelvesMaster Suites | Closet SystemsMantlesCustom FurnitureProjects And Their Locations In The WorldBurj Khalifa . Location: Dubai, UAEGarmin Flagship Store, Location: Chicago, ILAstellas, US LLC North America Headquarters Location: Chicago, ILElmhurst Hospital Location: Elmhurst, ILBing Concert Hall at Stanford University Location: Stanford, CABoeing Corporate Headquarters Location: Chicago, ILHard Rock Café Location: Punta Cana, Dominican RepublicNorthwestern University Bienen School of Music Location: Evanston, ILLuxury ResidentialUniversity of Chicago Graduate School of Business Location: Chicago, ILKauffman Baseball Stadium Location: Kansas City, MO Louis Vuitton Location: Locations WorldwideBaker McKenzie Location: Chicago, ILRevel Casino Location: Atlantic City, NJWMS Gaming Location: Chicago, ILMidwest Medical Center Location: Galena, ILIllinois State Capitol House and Senate Chamber Renovation Location: Springfield, ILKirkland & Ellis, LLP Conference Center Location: New York, NYAnn and Robert H. Lurie Children’s Hospital of Chicago Location: Chicago, ILGreenburg Traurig, LLP Location: Miami, FLSmith Center Location: Las Vegas, NVTate & Lyle North American Headquarters Location: Chicago, ILRR Donnelley & Sons Location: Chicago, ILTrump Ocean Club Location: Panama City, PanamaMiller Coors Location: Chicago, ILQatar National Convention Centre Location: Doha, QatarBlue Cross/Blue Shield of Illinois Headquarters Location: Chicago, ILSquare 54 Location: Washington, DC Kimmel Center for the Performing Arts Location: Philadelphia, PAEIG Global Partners Location: Houston, TXHarris Bank Location: Chicago, ILDallas Cowboys Stadium Location: Dallas, TX Strengths1. Highest quality custom architectural millwork and specialty finishes, 2. On time delivery and expert project management – regardless of the project’s complexity.SWOT Analysis:WeaknessesThey don’t do customization , on the other hand their competitors prefer this strategy.Opportunities:Mostly market of this company have operations in USA but it may expand its market in other countries like in UK, it will give it the opportunity to have more share because UK is a part of TRIADThreatsGrowing competition of wood manufacturing companies in the US may become a threat for it.BURMEISTER WOODWORK COMPANYSince 1937, Burmeister Woodwork Company has been providing top quality design and servicein custom cabinets, prefinished modular cabinets,millwork,stairs, and window & door products to Wisconsin and Illinois builders, developer’s and home owners.Using the best materials and products available, we take pride in producing and supplying the finest custom millwork. Our craftsmen are unsurpassed in accuracy, quality workmanship and technical ability to provide only the best finished products.Our sales & design staff, with many years of combined experience in the industry, maintains close contact to all of the major regional distributors of stock millwork and building products offering many options to satisfy your distinctive needs.Location:Burmeister Woodwork has two showrooms to serve you and a manufacturing facility combined with the latest in machinery, including computerized drafting and machining centers to insure increased productivity needed during peak construction times.?Product LineGeneral DécorDutch madeCustom cabinet and millworkWoodharbor – CastpointeWoodharbor – RockglenSWOT Analysis:Strength:Now offering custom premium grade and euro style, both of which deliver exceptional qualityoffer several manufactured cabinet lines, including Dutch Made, Koch, Woodharbor, Decor, as well as mantles, beams and raised paneling to add a rich look to any homeWeaknesses:It may introduce other itens in their perspective item like Furniture .. and they also introduce new design patterns Opportunities:They may do mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising to expand its business Threats:They are using similar design patterns on the other hand the growing market and change. It may become a threat in the coming yearPRIMEVAL WOODPrimeval wood is one of a select few companies offering our customers whether, woodworker, boat builder, architect, homeowner, or connoisseur something so special. They hold logs or timbers in largest form possible to satisfy custom orders. They also specialize in wide vertical grain or quarter sawn lumber from large diameter slow growing trees. To compliment this they also offer a variety of recycled lumber, spalted lumber, as well as certain commodity items. Primeval wood offer any type of wood machining with the exception of end matching on flooring.Product line:Hickory, Sycamore,True Pecan, Elm, Beech,Maple, Hackberry, Ashe,Walnut, White Oak,Red Oak, Red Gum, Wormy Chestnut, Tupelo, Black Locust.EVEREXCEL WORLDWIDE?CORPORATIONEverexcel Worldwide Corporation is a professional furniture group with factories in Taiwan & China for more than 30 years. The products we make include bentwood furniture, metal furniture, upholstery furniture, and storage furniture.Strict quality controls and on-time delivery are the promise we committed to our clients. We are so proud that Everexcel Worldwide Corporation is committed to working reliably and honestly.To keep up with our ongoing growth of business, we supply both high level and economic products. Best quality, satisfactory service, and competitive prices are our principles. In general, we sell by fully loaded containers. The pictures on the website are not exhaustive, but represent items of high turnover. For more detailed information, please do not hesitate to contact us. Any other offer can also be made on specific request.Product lineBentwood chair and stoolDinning set Office chairStacking chairCast iron table baseGarment rankAluminium rankSWOT AnalysisROSEWOOD FURNITURE COMPANYRosewood Furniture Company is one of the leading furniture manufacturers @ exporters of Pakistan, known for creating timeless furniture that is practical, beautiful and stays relevant even as your taste and lifestyle changes.it was founded in 1958 in Malaysia. Location:East Asia.Europe, UK and north America.Product line:boxescabnetschairstablesanimal figuresantique doorsbedroom setscamel head stands and boulscheest of drawerscouchesdresser and counsole setsOperations:The company is performing operations by producing the better quality product at cheap rates. For this purpose it uses the concept of economies to scale by utilizing the resources from operations place.SWOT Analysis:ACACIA HOME AND GARDEN INC.Basic introduction:Acacia Home and Garden is an established manufacturer of fine indoor and outdoor furniture. We are a vertically integrated operation supplying private label and branded product from our international and local facilities.Our focus is to consistently deliver high quality furniture that is known for drawing on the beauty and character of ancient weaving arts while incorporating the benefits of modern technology. From natural plant materials to the in-house development and introduction of innovative Durapex? and Poly-vexinFurniture (sofas, lounge chairs, multi-item orders too large to ship via regular mail) will be delivered via white glove service. Items shipping white glove will be brought into your home, placed into the room of your choice, unpacked, and packaging removed. Because of this specialized service, please allow up to 4-6 weeks for delivery.ASHLEY FURNITURE HOMESTORESAshley Furniture HomeStore is a chain of both corporate and independently owned and operated furniture stores that first opened in 1997, licensed to sell Ashley Furniture products exclusively. Since 1997, over 300 HomeStore locations have opened in North America.Currently there are over 480 Ashley Furniture HomeStore locations operating worldwide including 60 corporate owned locations, which are also referred to as enterprise stores.Location:The first Ashley Furniture HomeStore opened in Anchorage, Alaska in 1997. Since then, the company has become the #1 home furniture retailer in North America. They have stores located throughout the United States, Canada, Mexico, Central America,JapanProduct Line:Living roomBedroomDining roomHome officeMatressesOperations:The parent company of Ashley Furniture HomeStore, Ashley Furniture Industries, is the world's largest home furniture manufacturer headquartered in Arcadia, Wisconsin. Owned by father and son team, Ron and Todd R. Wanek, the company manufactures and distributes home furnishings throughout the globe.SWOT Analysis:BASSETT FURNITURE:Basic introduction:Bassett Furniture is a furniture manufacturer headquartered in Bassett, Virginia, United States. It was founded in 1902, by John David Bassett, Charles C. Bassett, Samuel H. Bassett, and Reed L. Stone. Bassett Furniture is one of the oldest furniture manufacturers in Virginia and has been producing hand-crafted furniture for over 100 years.Bassett furniture company export there product in over 50 countries.Product lineAll types of comfortable furniture. It includes:SofasBedsDining setsChairsOffice furnitureOperations Bassett Furniture Industries, Incorporated (Bassett) is a vertically integrated manufacturer, importer and retailer of home furnishings. The Company operates in three segments: Wholesale, Retail and Investments/Real Estate. The Company’s range of furniture products and accessories are sold through a network of 86 retail stores known as Bassett Home Furnishings (BHF). The Company owns and operates 53 stores (Company-owned retail stores) with the other 33 being independently owned (licensee operated). The Company also distributes its products through other multi-line furniture stores, many of which feature Bassett galleries or design centers, specialty stores and mass merchants. During the fiscal year ended November 24, 2012, the Company acquired one store located in Knoxville, Tennessee and two stores in the Orange County, California market.SWOT Analysis:NATIONAL FURNITURE:National Business Furniture LLC is one of North America's largest catalog and online retailers of office furniture and office accessory items The company, with corporate headquarters in Milwaukee, Wisconsin, U.S., is a subsidiary of K + K America Corp.,A holding company for TAKKT AG, a German mail order retailer of office, business and warehouse equipment.National Business Furniture (NBF) markets furniture products and other office products from hundreds of manufacturers. The company has several subsidiaries. Alfax Wholesale Inc. based in Farmer's Branch, TX, and Dallas Midwest, based in Dallas, TX, target schools, churches and institutions. National Business Furniture Ltd. in Richmond Hill, Ontario, is NBF's presence in the Canadian market.Although NBF began as a catalog retailer, in the 21st century it has focused on expanding its Internet presence. In addition to its own online storefront, NBF operates three other online retail companies.Product line:NBF distributes products for the office, including office desks,chairs, reception furniture, tables, file cabinets,bookcases and accessories.Wall Rail SolutionsPresentation Products DividersFiling and StorageNBF carries other office products in addition to furniture, such as partitions, coat racks, lamps, floor mats, paper shredders and trash cans. NBF offers furniture and equipment to supply every space of an office building, including the lobby, reception area, conference room, break room and executive office. NBF has furniture, equipment and accessories designed specifically for government, schools, doctor's offices and hospitals.Subsidiaries:Alfax Wholesale Inc.Dallas MidwestNational Business Furniture Ltd. (Canada)SWOT Analysis:SEGORO MASS FURNITURE MANUFACTURERBasic IntroductionSegoro Mas is furniture manufacturer and exporter from Indonesia. The line of products is focusing on teak wood furniture to accomplish all modern living spaces, whether intended for indoor furniture or outdoors. All the furniture collections are made from finest teak wood material to meet worldwide market demand of teak wood furniture.Product line:BedBanchesChairsIndoor furnitureCabinetManufacturing process and operationsIn the manufacturing process of furniture different operation are performed.LogThe wood result of hewing we known as log wood, from this the furniture making process is started. The log wood will be distributed to sawmill.Swamilling is the first manufacturing process of furniture.KelinSpliting and cutting processPlanning and Drilling ProcessSanding processAssembling processFinishing processSWOT Analysis:TSOWAUTUMN WOOD PRODUCTS CORPORATIONBasic information:This is a Hudson North Carolina company establish in 1992. Company manufacture spsolid woods, stair treads, moldings, legs, base caps, carvings, furniture bases, and flooring.ProductsHome furniture, cabinet,tables and chairs.Hospital chairs.frames and moulding.OperationsAssembly Specializing In Frames, Chairs, Hospitality Chair Sides Machining Specializing In Furniture , Hospiliaty Parts And Frames Woodworking Specializing In Moulding, Custom And Millwork , Turnings SWOT Analysis:Threat for better opportunities exploitation from the competitorsKIMBALL INTERNATIONALBasic introduction:Kimball International is a manufacturer of furniture and electronic assemblies, serving customers around the world. Kimball International consists of two groups: the Furniture Segment and the Contract Electronics Segment.The company provides a variety of products through its electronic manufacturing services and furniture segments.Product line:Kimball OfficeNational Office FurnitureKimball HospitalityPianoLocation:Tampa, Florida, picking up four facilities in: Michigan, California, Florida, and MinnesotaUS, Poland, China, Thailand, Mexico UK.SWOT Analysis:ETHAN ALLEN (FURNITURE COMPANY)Basic introduction:Location:Ethan Allen Global, Inc. is a North American furniture chain with almost 300 stores across the United States, Canada and the United Kingdom. It was founded in 1932 by two brothers-in-law, Nathan S. Ancell and Theodore Baumritter.Operations:Ethan Allen has 295 Design Centers and Studios, six manufacturing facilities including two sawmills, six wholesale distribution centers, 29 retail service centers, one hotel, and sales of $980 million located across the United States.[3] It is one of the largest furniture companies in the United States.The company makes customized furniture domestically ( Maiden, NC ), such as upholstered furniture, sofas and chairs; custom made in a selected fabric. Overall domestic manufacturing of Ethan Allen products stands at 65% with goals to raise this to 70% with the release of the new American Artisan line.Product line:TablesChairsStorage and displayBar counterBedMirrorsLiving roomOffice, home and many moreSWOT Analysis:STEELCASE AUTHORIZED RETAILERSBasic introduction:Steelcase Inc. is a global company headquartered in Grand Rapids, Michigan, United States that develops and manufactures furniture, interior architecture, and technology products and services for corporate offices. Through its brands, the company also creates products for small businesses, healthcare, and higher education settings, as well as environments for mobile workers. Steelcase has over 80 locations in the Americas, Europe, Asia, Africa, and Australia, and over 11,000 employees worldwide. The company sells its products and services worldwide, primarily through more than 650 independent and company-owned dealers, and markets through several retail and web-based channels.Operations:Steelcase began in 1912 as The Metal Office Furniture Company in Grand Rapids, Michigan. They received their first patent in 1914 for a steel wastebasket -- a major innovation at a time when straw wastebaskets were a major office fire hazard. That led to metal desks, and they've led the way with product and service innovations ever since. Today, their portfolio of solutions address the three core elements of an office environment: interior architecture, furniture and technology.Product lineHome furniture all typeOffice furniture all typeSWOT Analysis:NICK SCALI FURNITUREBasic introduction:Despite the naysayers, traditional high street retail shops aren’t going anywhere. Nick Scali Furniture has not only seen an increase in retail spending in its stores in recent years, but is also opening new branches around Australia.The company is seeing continued growth. And we think it is because the showrooms offer at Nick Scali customers what a website never can.SWOT Analysis:GLOBAL MARKET TRENDAs the greatest hope for growth in the global economy for the past two years, the emerging markets have become the darlings of the financial press and a favorite talking point of C-suite executives worldwide.Once attractive only for their natural resources or as a source of cheap labor and low-cost manufacturing, emerging markets are now seen as promising markets in their own right. Rapid population growth, sustained economic development and a growing middle class are making many companies look at emerging markets in a whole new?way.Many companies that had previously posed no competitive threat to multinational corporations now do so. These emerging market leaders represent a major shift in the global competitive landscape, a trend that will only strengthen as they grow in size, establish dominance and seek new opportunities beyond their traditional domestic and near-shore markets.FUTURE TREND:Emerging Market Leaders Will Become A Disruptive As emerging market countries gain in stature, new companies are taking center stage. The rise of these emerging market leaders will constitute one of the fastest-growing global trends of this decade.These emerging market companies will continue to be critical competitors in their home markets while increasingly making outbound investments into other emerging and developed economies.Working to serve customers of limited means, the emerging market leaders often produce innovative designs that reduce manufacturing costs and sometimes disrupt entire industries.A case in point: India's Tata Motors' US$2,900 Nano, priced at less than half the cost of any other car on the market worldwide. A version is set to go on sale in Europe this year.Leading Emerging Markets Will Continue To Drive Global GrowthEstimates show that 70% of world growth over the next few years will come from emerging markets, with China and India accounting for 40% of that growth. Adjusted for variations in purchasing power parity, the ascent of emerging markets is even more impressive: the International Monetary Fund (IMF) forecasts that the total GDP of emerging markets could overtake that of the developed economies as early as 2014.The forecasts suggest that investors will continue to invest in emerging markets for some time to come. The emerging markets already attract almost 50% of foreign direct investment (FDI) global inflows and account for 25% of FDI outflows. The brightest spots for FDI continue to be Africa, the Middle East, and Brazil, Russia, India and China (the BRICs), with Asian markets of particular interest at the moment.By 2020, the BRICs are expected to account for nearly 50% of all global GDP growth. Securing a strong base in these countries will be critical for investors seeking growth beyond them.Emerging Markets As New BattlegroundThe BRICs are having a major impact on their regional trading partners and more distant, resource-rich countries, an increasing number of which are being pulled into their economic orbit.In 2009, emerging-to-emerging (E2E) trade reached US$2.9 trillion. This massive flow of investment among emerging markets is well on its way to creating a second tier of emerging market leaders.As pressure for resources increases, we expect a battle for first-mover advantage among emerging heroes, global players and emerging market governments in regions such as the Middle East and Africa.New Consumer Growth Due To Rising Population And Prosperity DriveBetween now and 2050, the world's population is expected to grow by 2.3 billion people, eventually reaching 9.1 billion. The combined purchasing power of the global middle classes is estimated to more than double by 2030 to US$56 trillion. Over 80% of this demand will come from Asia.Most of the world's new middle class will live in the emerging world, and almost all will live in cities, often in smaller cities not yet built. This surge of urbanization will stimulate business but put huge strains on infrastructure.Physical infrastructure, such as water supply, sanitation and electricity systems, and soft infrastructure, such as recruitment agencies and intermediaries to deal with customer credit checks, will need to be built or upgraded to cope with the growing urban middle class.Addressing such concerns in Asia alone will require an estimated US$7.5 trillion in investments by 2020. ................
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