Canadian Vehicle Market Review - News Media Canada
[Pages:54]Canadian Vehicle Market Review
Dennis DesRosiers ? May 27, 2016
Market Review
? Canadian Market Review ? Outlook for New and Used Vehicle sales ? Outlook for F & I ? Outlook for Fixed Operations ? Conclusion and Summary
2
Four Windows into the Automotive Sector
3
The Automotive Sector is Huge and Represents near Unlimited Opportunity
Automotive Finance
$82.1 B
New Vehicles $67.8 B
Used Vehicles $37.2 B
Aftermarket / Fixed Ops $20.9 B
2015 - Final Retail = $208.0 Billion including Financing ?
4
Media Spending Estimates
Automotive Finance
1% $ 800 ? $900 M
New Vehicles
Used Vehicles
$1,200 - $1,500 per Vehicle $2.5 ? $3.0 Billion
3% $ 650 ? $750 M
Aftermarket
2% $ 700 ? $800 M
$ 4.5 ? $ 5.5 Billion 5
Four "Windows" to Automotive
New Vehicles
Raw Material
MTDM
Parts Manufacturing
Vehicle Assembly
Vehicle Distribution
Vehicle Retailing
Used Vehicles
Vehicle Trade Ins
Wholesale Trades
Vehicle Retailing
Vehicle Disposal
Vehicle Finance
Asset Acquisition
Retailing
Credit Adjudication
Funding
Admin
Collection
Asset Disposal
Aftermarket
Parts Manufacturing
Warehouse Distribution
Wholesaling
Installation / DIY
Parts Return / Disposal
6
Four "Windows" to Automotive
? Increased quality and longer lasting vehicles forces more attention to be put on the entire "value chain" of the vehicle (ie. finance, aftermarket, the used vehicle, etc.)
? Access to the "value chain" of the vehicle is very dependent on the sale of the vehicle
? This positions the "New Vehicle Dealer" as a critical player in the success of "third party" initiatives in this industry including media players
7
Strategies For Success
? Focusing on the "New Vehicle Dealer" should be one of the key strategic initiatives for any Media Group - Key decision makers for "tactical" advertising - Key influencers for "strategic" advertising - Key role in all Four value chains
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