Sitemason, Inc.
Bizi Ferguson12428 Sagamore Rd, Leawood, KS 66209biziferguson@ 913-461-6693EducationThe University of KansasLawrence, KSBachelor of Science, Journalism: Strategic Communication May 2012French MinorOverall GPA: 3.54LeadershipGamma Phi Beta SororityLawrence, KSSocial Chair November 2009-November 2010Coordinated venues, caterers, transportation and security for our social municated with other sororities and fraternities to organize social functionsWas responsible for making sure everyone was safe and satisfied at the functionsGamma Phi BetaLawrence, KSPublic Relations Committee September 2008-November 2009Delivered notes and goodie bags to other sororities and fraternities during the holidays and final examsHelped the Public Relations Vice President with any work she needed doneWork ExperienceAmerican Century Investments Kansas City, MOMarketing: Advertising/Sponsorships Intern January 28-Current12 week internship with extensionWork on advertising for Livestrong funds and campaignsAssist with marketing ideas, campaign needsCreate Powerpoints of competitor adsCreate Excel spreadsheetsAssist in event coordinatingMorgan Stanley Smith BarneyLeawood, KSSocial Media/Client Service Intern November 1, 2012-January 25, 2013Create LinkedIn and Twitter profiles for the Financial AdvisorsWork through Socialware to create the profiles (Morgan Stanley requirement)Create social media plan for the Financial AdvisorsPrepare client folders for meetingsAnswer client phone calls3D databaseMicrosoft OutlookData entryEquestrian Influence Inc.Online/Based out of NashvilleSocial Media Marketing July 2012-December 2012Facebook marketingTwitter promotionCreate and run the Pinterest accountConstant Contact email campaignsPhotographyLinkedIn company promotionCool ProductsLawrence, KSMarketing Intern October 2011-May 2012Run certain categories of the website and blog about themCreated and ran the Pinterest accountTry to get other blogs to mention our siteKeyword optimizationWork with HootSuite and HubSpotThe Jayhawk CaféLawrence, KSBartenderOctober 2011-December 2011Make and serve drinks behind the barClean up after hoursHelp promote The Hawk to othersCampaigns Class (Blue Cross and Blue Shield of Kansas City) Lawrence, KSPR/Social Media Director August 2011-December 2011Researched information regarding the target audience for the clientModerated a focus group in Blue Springs, MODetermine partnerships and sponsorships for the clientRedesigned the Facebook for the clientAs a team, created a professional plans book for the clientSantio Equestrian ApparelOnlineMarketing InternMay 2011-August 2011Updated and ran the Facebook page for Santio Created a Twitter account for SantioActed as a sales rep by going into stores at horse shows and trying to sell productModeled the clothes for the company, which were featured in cataloguesActivitiesCompetitive and Accomplished Equestrian: Hunter/JumperCompetes in Low A/O Jumpers, High A/O Jumpers and has done a handful of smaller Grand PrixsFeatured on the cover of SmartPak catalogue and mentioned in other publicationsAuthor of “The Bizi Bee” fashion and equestrian blogHave been featured on other sites and have gotten recognition through thisHas been compensated for recommending certain products/linesHonorsSigma Chi Sweetheart NomineeMany national, regional, and local awards for horse ridingBlue Valley Television “Best Anchor” AwardAward of Excellence for our “Distracted Driving” story on BVTV ................
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