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Description of ConceptAppropriate ScoreIncludes all required elements9-10Very easy to read and followTells complete story of conceptIncludes all required elements7-8Easy to read and followTells mostly complete story of conceptIncludes most required elements5-6Somewhat easy to read and followDifficult to discern story of conceptIncludes some required elements3-4Somewhat difficult to read and followVery difficult to discern story of conceptMissing several required elements1-2Difficult to read and followUnable to discern story of conceptSWOT AnalysisAppropriate ScoreIncludes all required elements9-10Very easy to read and followDemonstrates full understanding of concept and challengesIncludes all required elements7-8Easy to read and followDemonstrates adequate understanding of concept and challengesIncludes most required elements5-6Somewhat easy to read and followDemonstrates some understanding of concept and challengesIncludes some required elements3-4Somewhat difficult to read and followDemonstrates little understanding of concept and challengesMissing several required elements1-2Difficult to read and followDoes not demonstrate understanding of concept and challengesPresentation SkillsAppropriate ScoreExcellent ability to sell concept5Complete knowledge of conceptVery easy to hear and understandGood ability to sell concept4Somewhat complete knowledge of conceptEasy to hear and understandLimited ability to sell concept3Limited knowledge of conceptAble to hear and understandLimited ability to sell concept2Limited knowledge of conceptDifficult to hear and understandUnable to sell concept1Very difficult to hear or understandUnable to discern story of conceptQ & A – Depth of KnowledgeAppropriate ScoreDemonstrates full understanding of concept and subject matter5Demonstrates adequate understanding of concept and subject matter4Demonstrates some understanding of concept and subject matter3Demonstrates little understanding of concept and subject matter2Does not demonstrate an understanding of concept and subject matter1 ................
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