“Who is using CAM
“Who is using CAM?”
Female
Caucasian
25-49
Affluent, +35K [employed]
Educated
West coast resident
CAM therapy users continue to grow increasingly diverse
“What are the Chief Complaints?”
Pain [low back/neck, arthritis, FMS, etc.]
Fatigue [CFS, insomnia, etc..]
Digestive problems [vomiting, pain, constipation, etc..]
Emotional [depression, anxiety, etc.]
Women’s Health [PMS, pregnancy, menopausal issues, etc.]*
Cancer support
“Vitamins & Minerals Sales”
Multi-vitamins 839
Vitamin E 373
Calcium 340
Vitamin C 230
Vitamin B-complex 90
Vitamin B 82
Iron 57
Vitamins A & D 34
Zinc 28
Potassium 14
“Non-Herbal Dietary
Supplement Sales”
Glucosamine/chondroitin 288
CoQ-10 41
Melatonin 31
Amino Acids 21
Omega fatty acids 14
DHEA 11
Acidophilus 11
Lecithin 10
Gelatin 8
Glucose 7
Shark cartilage 6
“Herbal Product Sales: Top 10”
Gingko biloba 147
St. John’s Wort 104
Ginseng 84
Garlic 77
Echinacea 72
Saw Palmetto 45
Kava Kava 18
Soy 10
Valerian 10
Evening Primrose 9
(Grape seed, milk thistle, bilberry, black cohosh, pycnogenol, ginger)
“Herbal Product Sales: Top 10”
Gingko biloba - memory/circulation
St. John’s Wort – depression[mild only!]
Ginseng- energy
Garlic – reduce cholesterol/HBP
Echinacea – immune system
Saw Palmetto – prostate health
Kava Kava - anxiety
Soy – menopausal symptoms (sometimes)
Valerian – anxiety, sleep
Evening Primrose – PMS, arthritis
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