A STARTER BOOK OF CAMPAIGN TEMPLATES - Amazon S3

A STARTER BOOK OF CAMPAIGN TEMPLATES

by the Progressive Change Campaign Committee

The following are standard templates that every campaign will need, such as ways to sign up volunteers and track contributions. The Progressive Change Campaign Committee (PCCC) offers a host of resources to progressive candidates so they can run smart, competent campaigns from Day One. We're changing the world by changing who holds power. Thanks for being part of the movement! For more information on the Progressive Change Campaign Committee, visit the website: .

Created for candidates by the Progressive Change Campaign Committee ?2015

LEARN YOUR DISTRICT

How many voters are registered with the Democratic Party? How many voters are registered with the Republican Party? How many voters are registered Independents? Is this an open seat, or is there an incumbent? Has a Democrat won this seat before? What percentage of the vote have Democratic candidates in your area received in recent elections? How many local elected officials serving now are Democrats or Working Families Party? Do you have strong ties to a particular demographic group? Where are the high voter turnout areas in the district? Are you known there, or do you have potential to be known there? When is the election? Is it a special election? How many candidates are expected to run?

Created for candidates by the Progressive Change Campaign Committee ?2015

MESSAGING BOX

MESSAGING BOX

What you say about yourself...

What you say about your opponent...

What your opponent says about himself or herself...

What your opponent says about you...

Created for candidates by the Progressive Change Campaign Committee ?2015

MAKE YOUR MESSAGE

Why am I the best candidate for this office?

What are the issues that voters care most about?

Why am I the best qualified to understand these issues?

How am I best known in the district?

How am I different from my opponent?

Are there any obstacles in my record or experience that I need to overcome? Do I need to address these obstacles in my message?

MESSAGING TIP

Repeat, repeat, repeat!

Everyone involved with your campaign must know the message and say it often. Make sure the message is used in phone and canvass scripts and all campaign literature.

Created for candidates by the Progressive Change Campaign Committee ?2015

VOLUNTEER SIGN UP SHEET

VOLUNTEER SIGN UP SHEET

Name: ________________________________________________________________ Phone (Cell): _____________ (Home): _____________ Email: ___________________ Address: _____________________________ City, State, Zip: ____________________

I am available for: (please circle as many as you wish)

Knocking on Doors Making Phone Calls Stuffing Envelopes Delivering Yard Signs Hosting a Coffee

Data Entry Speaking to Local Groups Writing Postcards Voter Registration Volunteer Recruitment

Other: ____________________

When are you available? (please circle shifts you are available)

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

10-12noon 10-12noon 10-12noon 10-12noon 10-12noon 10-12noon 10-12noon

2-4pm 2-4pm 2-4pm 2-4pm 2-4pm 2-4pm 2-4pm

4-6pm 4-6pm 4-6pm 4-6pm 4-6pm 4-6pm 4-6pm

6-8pm 6-8pm 6-8pm 6-8pm 6-8pm 6-8pm 6-8pm

Other: ____________________

Thank you for your support!

Created for candidates by the Progressive Change Campaign Committee ?2015

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