CIRCULATION STATEMENT

[Pages:2]CIRCULATION STATEMENT

FOR SIX MONTH PERIOD ENDING IN SEPTEMBER 2019

Kitchen & Bath Business, Emerald Expositions, 100 Broadway, New York, NY 10005

FIELD SERVED KITCHEN & BATH BUSINESS serves kitchen and bath design firms, specialists/dealers, interior design firms, architectural firms, kitchen/bath remodeling firms, home improvement contracting firms, custom building firms, fabricator/cabinet shops, plumbing retail, plumbing distributors/wholesalers, appliance distributors/wholesalers, decorative hardware retailers, building supply dealers, home centers, department stores, OEM distributors/ wholesalers, distributors/wholesalers, independent sales reps, manufacturer's sales forces, other manufacturers, other retailers and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners/partners, company executives including president/CEO/VP, manager/ directors, buyers and other related to the field.

Circulation By Issue

Circulation by Issue

April May/June* June Jul/Aug* Aug Sep Average

KBB Magazine (Print + Digital)

104,998 105,347

n/a 104,479

n/a 104,081 104,726

Industry Watch eNewsletter

42,789 42,345 42,064 41,293 41,230 41,124 41,808

*Denotes combination, two month issue

Product Alert eNewsletter

34,524 34,286 34,041 33,842 33,519 33,248 33,910

Average Magazine Distribution

Average Magazine Distribution

Print Edition Digital Edition

Qualified Non Paid

44,689

60,037

Non Qualified Paid

40

-

Trade Shows/Conventions/Other

543

-

Advertisers/Agencies

489

-

Total Average Distribution

45,761

60,037

Total 104,726

40 543 489

105,798

Percent 99% 0% 1% 0%

100%

110,000-- 100,000-- 90,000-- 80,000-- 70,000-- 60,000-- 50,000-- 45,000-- 30,000-- 15,000--

0 --

Average Circulation for Six-Month Period 104,726

41,808

33,910

KBB Magazine (Print + Digital)

Industry Watch eNewsletter

Product Alert eNewsletter

Print Edition

Profile of Print Subscribers for the September 2019 Issue

Design Residential Kitchen & Bath Projects and/or Specify Kitchen & Bath Products

Type of Business Kitchen/Bath Designer Kitchen/Bath Specialist/Dealer Interior Designer Architect Kitchen/Bath Remodeler Home Improvement Contractor Custom Builder Fabricator/Cabinet Shop Plumbing Retailer/Distributor/Wholesaler Building Supply Center Home Center/Department Store Appliance Distributor Home Design Showroom Installer Kitchen & Bath Professionals/ NKBA Members Others Allied to Field

Total Qualified

Annual Number of Kitchen Projects Under 10 10-25 25-50 50-100 Over 100

Total Responses

Copies 5,911 5,617 3,250 975 4,829 256 957 3,090 1,774 138 628 1,181 968 68

12,834 2,524 45,000

Copies 4,620 3,417 2,145 1,403 2,166 13,751

90%

Percent 13% 12% 7% 2% 11% 1% 2% 7% 4% 0% 1% 3% 2% 0%

29% 6%

100%

Percent 34% 25% 16% 10% 16%

100%

Annual Number of Bath Projects Under 10 10-25 25-50 50-100 Over 100

Total Responses

Copies 4,927 3,708 1,936 1,120 1,796

13,487

Percent 37% 27% 14% 8% 13%

100%

Geographic Region New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific US Territories

Canada Mexico Other International

Total US Total Qualified

Copies 2,369 5,896 6,847 2,528 9,643 1,408 2,758 3,929 8,083 79

43,540 1,423

1 36 45,000

Percent 5%

13% 15%

6% 21%

3% 6% 9% 18% 0% 97% 3% 0% 0% 100%

The information provided above for print subscribers is based on data collected through subscription forms that is data entered, maintained and reported on by our third party subscription fulfillment company, Omeda Data Systems, located in Northbrook, IL.

This data has been reviewed and attested to by the following Emerald Expositions employees:

Natasha Selhi

Joanne Wheatley

Publisher

VP, Marketing Services

Page 1

CIRCULATION STATEMENT

FOR SIX MONTH PERIOD ENDING IN SEPTEMBER 2019

Kitchen & Bath Business, Emerald Expositions, 100 Broadway, New York, NY 10005

Digital Edition

Profile of Digital Subscribers for the September 2019 Issue

Design Residential Kitchen & Bath Projects and/or Specify Kitchen & Bath Products

Type of Business Kitchen/Bath Designer Kitchen/Bath Specialist/Dealer Interior Designer Architect Kitchen/Bath Builder/Remodeler Home Improvement Contractor Custom Builder Fabricator/Cabinet Shop Plumbing Retailer/Distributor/Wholesaler Building Supply Center Home Center/Department Store Appliance Distributor Home Design Showroom Installer Kitchen & Bath Professionals/NKBA Members Others Allied to Field

Total Qualified

85%

Percent 10% 15% 9% 2% 13% 1% 3% 10% 6% 0% 2% 4% 3% 0% 14% 8% 100%

Annual Number of Kitchen Projects Under 10 10-25 25-50 50-100 Over 100

Total Qualified

Percent 33% 24% 14% 10% 19%

100%

Annual Number of Bath Projects Under 10 10-25 25-50 50-100 Over 100

Total Qualified

Percent 35% 26% 14% 8% 17%

100%

eNewsletter

Profile of eNewsletter Subscribers

Design Residential Kitchen & Bath Projects and/or Specify Kitchen & Bath Products

Type of Business Kitchen/Bath Designer Kitchen/Bath Specialist/Dealer Interior Designer Architect Kitchen/Bath Remodeler Home Improvement Contractor Custom Builder Fabricator/Cabinet Shop Plumbing Retailer/Distributor/Wholesaler Building Supply Center Home Center/Department Store Others Allied to Field

Total Qualified

90%

Percent 18% 14% 11% 6% 9% 6% 4% 8% 8% 0% 2% 14%

100%

Annual Number of Kitchen Projects Under 10 10-25 25-50 50-100 Over 100

Total Qualified

Annual Number of Bath Projects Under 10 10-25 25-50 50-100 Over 100

Total Qualified

Percent 36% 19% 13% 12% 20%

100%

Percent 32% 27% 12% 11% 18%

100%

The information provided above for digital edition subscribers is based on data collected through subscription forms that is data entered, maintained and reported on by our third party subscription fulfillment company, Omeda Data Systems, located in Northbrook, IL. The information provided above for enewsletter subscribers was collected through a survey sent to enewsletter subscribers in September 2019.

This data has been reviewed and attested to by the following Emerald Expositions employees:

Natasha Selhi

Joanne Wheatley

Publisher

VP, Marketing Services

Page 2

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