Growth Hacking - Amazon S3

Growth Hacking Case Studies

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Table of Contents

Introduction

3

The Growth Hacking Funnel

4

Case Study: Wall Street Journal

6

Case Study: Twitter

14

Case Study: Living Social

20

About

26

?2012 All rights reserved. Grow/Hack, LLC.

Introduction



The Growth Hacking Funnel

Most companies only track topline and bottomline metrics (e.g. traffic and revenue). The problem is that those numbers, by themselves, aren't very helpful. The magic is what happens in between.

The key to growth hacking is to map out the user lifecycle for your product. For most sites, a user lifecycle looks something like this:

1. A person hears about your site 2. ...visits your site 3. ...creates an account 4. ...visits again later 5. ...refers a friend 6. ...and finally, pays you

Each of these steps represents a user state. The growth hacker's job is to figure out how to move users from one state to the next

???

Visits again later

Refers a friend

This is where the growth hacking funnel comes in.

The Growth Hacking Funnel

This is the growth hacking funnel. It represents the major stages of the user lifecycle for nearly every product. Acquisition ? People come to your site after they've heard about you through press, blogs, word of mouth, and other acquisition channels. Activation ? If people like what they see on your homepage or other landing page, they'll become users by either creating an account, signing up for a newsletter, or some other form of activation. Retention ? Users come back to the site through emails reminders and stay active through product features they encounter while they're back on the site. Referral ? Active users refer others through viral product features and other incentives. Revenue ? You monetize active users through advertising, lead generation offers, subscription, or business development. One way or another, every growth hack fits into one or more discrete stages of the growth hacking funnel. In the upcoming sections, we'll cover three examples of growth hacks.

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