T H E W O R L D ‘ S L E A D I N G L U X U R Y M A G A Z I ...

THE WORLD`S LEADING LUXURY MAGAZINE

WSJ. MAGAZINE

2019 MEDIA KIT

WSJ. is an award-winning lifestyle publication dedicated to the power and passions of The Wall Street Journal's global readership.

The magazine's unique sensibility -- a combination of eye-catching photography and insightful reporting -- creates an unparalleled immersive experience and offers our readers a sense of discovery into the worlds of fashion, technology, travel, design, art and entertainment.

WSJ. Magazine's authoritative storytelling connects with and inspires arbiters of luxury and style across print, digital and social media.

Aud (000)

Affluent Adult

WSJ. Magazine*

T Magazine**

Travel+Leisure

LEADING AUDIENCE.

The New York Times (Weekdays)

Vogue

Vanity Fair

Wired

GQ (Gentlemen's Quarterly)

Elle

Esquire

**WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

Harper's Bazaar

Affluent Adult (000)

62,300 3,995 3,203 3,001

HHH Net worth ($1MM+) (000)

28,109 2512 2020 1,778

2,406 2,243 1,546 1,434 1,233 1,008

658 610

1,528 1,096

876 739 584 470 366 311

Affluent Male 32,209 2,197 1,965 1,562

1,595 623 541 985

1,009 218 547 440

Affluen t

Female 30,091 1,798 1,238 1,438

811 1,621 1,005 449 224 790

111 169

EXCLUSIVE READERSHIP.

Few WSJ. Magazine readers read competitive publications.

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday. Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

WSJ. Magazine* The New York Times (Weekdays) Travel & Leisure T Magazine** Vogue Vanity Fair Wired GQ (Gentlemen's Quarterly) Elle Esquire Harper's Bazaar W

% of WSJ. Readers that

Affluent Adult (000)

do not read

3,995

-

2,406

85%

3,001

86%

3,203

82%

2,243

92%

1,546

95%

1,434

93%

1,233

94%

1,008

97%

658

97%

610

98%

435

98%

DUAL AUDIENCE.

WSJ. Magazine reaches the largest dual audience of both men and women.

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday. Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

Affluent Male

Affluent Female

HIGH NET WORTH READERS

POWERFUL POSITIONS

AN AFFLUENT AUDIENCE.

Multi-Millionaires (Total HH Net Worth $2MM+) Household Income $500K+ Average Personal Income Average Household Income Average Value of Total HH Liquid Assets Total Liquid Assets $1,000,000+

Reaching top-earning, influential decision makers

ADVANCED THINKERS

College Grad Plus Post Grad Degree

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday. Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

1,498,,000 Professional/Managerial

3,021,000

270,000 Top Management

1,571,000

$224,390 Financial Advisor

112,000

$321,852 C-Suite

1,622,000

$1,736,538

1,809 WEALTHY HOUSEHOLDS

Total Charitable Donations

$11.4 Billion

Total Apparel and Accessories/Eyewear 3,510,000 Total Watches, Jewelry 2,095,000 Total Leisure, Entertainment, and Dining

$22.6Billion $8.6 Billion $14.3 Billion

Total Travel

$27.2 Billion

Total Vehicles Bought/Leased

$32.4 Billion

AN AFFLUENT AUDIENCE.

INTREPID TRAVELERS

Usually Stay at Luxury Boutique Hotels or Five-Star Accommodations Typically Fly First or Business Class Have Taken a Cruise in the Past 3 Years Have Flown on a Private Aircraft in the Past Year Average Airline Round Trips in Past Year: Leisure Average Airline Round Trips in Past Year: Business

LEISURE ACTIVITIES

Visited Art Auctions/Gallery Exhibits/Antiques 1,260,000 Shows/ Museums Past Year

1,765,000 1,694,000

274,000 4,700 6,900

Attended Theater, Concerts, Opera, Performing Arts in the Past Year Visited a Spa in the Past Year Visited a Casino in the Past Year Average # of Days in Past Year Playing Golf Average # of Days in Past year Playing Tennis

Purveyors of luxury

SAVVY ENTERTAINERS

Entertain in or out of Home in an Average Month Have a Wine Cellar or Wine Refrigerator

*WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday. Source: Ipsos Affluent Survey USA Fall 2018 Adults 18 or older, HHI $125,000+.

AUTO ENTHUSIASTS

3,385,000 1,375,000

Own a Midsize Car Own a Luxury Car

Own/Lease 3+ Cars

3,040,000 2,992,000 1,3377,000 1,775,000

20,300 17,800

709,000 1,830,000 1,173,000

CIRCULATION.

Global resonance.

Region

National NY FL CA

Europe Asia

Canada

Circulation 1,156,079 132,418 85,413 164,200

58,500 59,404

2,320

*Source: WSJ. Magazine Internal Records; 2018 Spring Ipsos Affluent Survey USA, HHI $125,000+.

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