APPA Member Services Market Access Webinar

[Pages:31]Channel Trends in the Omnichannel Era

APPA Member Services Market Access Webinar

David Sprinkle

Research Director, Packaged Facts

Channel Trends in the Omnichannel Era

pet products market growth (and why) internet and retail shopping patterns online vs. specialty/mass shopper demographics online product purchasing patterns website leaders by percentage draw online market share projections

U.S. Pet Market Retail Sales Annual Change by Category, 2013-2017

Retail Channel Pet Food/Treats Retail Channel Pet Supplies

2013 % change vs. 2012

5.3%

4.7%

2014 % change vs. 2013

2.4%

2.8%

2015 % Change vs. 2014

3.9%

6.8%

2016 % change vs. 2015

4.9%

7.1%

Source: Packaged Facts, U.S. Pet Market Outlook, 2018-2019 (March 2018)

2017 % change vs. 2016

4.9%

3.2%

Pet Food/Treats (all pets): $28B-$33B Pet Supplies (all pets): $14B-$17B

Source: Packaged Facts, U.S. Pet Market Outlook, 2018-2019 (March 2018)

Source: Packaged Facts, U.S. Pet Market Outlook, 2018-2019 (March 2018)

Source: Packaged Facts, U.S. Pet Market Outlook, 2018-2019 (March 2018)

Source: Packaged Facts, U.S. Pet Market Outlook, 2018-2019 (March 2018)

BLS CES on Share of Total Pet Market Expenditures

2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003

$70K+ % of Total Spending

60.3% 56.3 53.7 52.0 53.9 50.4 51.1 52.1 55.6 55.0 52.0 49.2 47.1 40.0

< $70K % of Total Spending

39.7% 43.7 46.3 48.0 46.1 49.6 48.9 47.9 44.4 45.0 48.0 50.8 52.9 60.0

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