EXECUTIVE MASTER'S PROGRAM
Prepare: WANG Laboratories Case. BIC vs. Gillette Case. Kotler Chapters 5 and 8 are relevant. Jan. 28 Micro Analysis: How Customers Acquire and Use Information in Decision Making. Learning About Consumers Through Market Research Read: Strategy: A Cognitive Perspective. The Tyranny of Choice. Get Closer to Your Customers By . Understanding How ... ................
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