PEW RESEARCH CENTER FOR THE PEOPLE AND THE PRESS

[Pages:51]PEW RESEARCH CENTER FOR THE PEOPLE & THE PRESS BIENNIAL MEDIA CONSUMPTION SURVEY 2008 FINAL TOPLINE April 30-June 1, 2008 Total N=3615 Form 1 N=1797/ Form 2 N=1818 Form A N=1776/ Form B N=1839

ASK ALL: Q.1 Do you approve or disapprove of the way George W. Bush is handling his job as president? [IF DK

ENTER AS DK. IF DEPENDS PROBE ONCE WITH: Overall do you approve or disapprove of the way George W. Bush is handling his job as president? IF STILL DEPENDS ENTER AS DK]

App-

rove

May, 2008

27

April, 2008

27

March, 2008

28

Late February, 2008 33

Early February, 2008 31

January, 2008

31

Late December, 2007 31

November, 2007

30

October, 2007

30

September, 2007

31

August, 2007

31

July, 2007

29

June, 2007

29

April, 2007

35

March, 2007

33

February, 2007

33

Mid-January, 2007

33

Early January, 2007 33

December, 2006

32

Mid-November, 2006 32

Early October, 2006 37

September, 2006

37

August, 2006

37

July, 2006

36

June, 2006

36

April, 2006

33

Early April, 2006

35

March, 2006

33

February, 2006

40

January, 2006

38

December, 2005

38

Early November, 2005 36

Late October, 2005

40

Early October, 2005 38

September 8-11, 2005 40

September 6-7, 2005 40

July, 2005

44

June, 2005

42

Late May, 2005

42

Dis- Don't approve know

61 12=100 65 8=100 63 9=100 59 8=100 62 7=100 59 10=100 60 9=100 59 11=100 63 7=100 59 10=100 59 10=100 61 10=100 61 10=100 57 8=100 58 9=100 56 11=100 59 8=100 57 10=100 57 11=100 58 10=100 53 10=100 53 10=100 54 9=100 57 7=100 54 10=100 56 11=100 55 10=100 57 10=100 52 8=100 54 8=100 54 8=100 55 9=100 52 8=100 56 6=100 52 8=100 52 8=100 48 8=100 49 9=100 48 10=100

App-

rove

Mid-May, 2005

43

Late March, 2005

49

Mid-March, 2005

45

February, 2005

46

January, 2005

50

December, 2004

48

Mid-October, 2004 44

August, 2004

46

July, 2004

46

June, 2004

48

May, 2004

44

Late April, 2004

48

Early April, 2004

43

Late March, 2004

47

Mid-March, 2004

46

February, 2004

48

Mid-January, 2004

56

Early January, 2004 58

December, 2003

57

November, 2003

50

October, 2003

50

September, 2003

55

Mid-August, 2003

56

Early August, 2003 53

Mid-July, 2003

58

Early July, 2003

60

June, 2003

62

May, 2003

65

April 10-16, 2003

72

April 9, 2003

74

April 2-7, 2003

69

March 28-April 1, 2003 71

March 25-27, 2003

70

March 20-24, 2003

67

March 13-16, 2003

55

February, 2003

54

January, 2003

58

December, 2002

61

Late October, 2002

59

Dis- Don't approve know

50 7=100 46 5=100 46 9=100 47 7=100 43 7=100 44 8=100 48 8=100 45 9=100 46 8=100 43 9=100 48 8=100 43 9=100 47 10=100 44 9=100 47 7=100 44 8=100 34 10=100 35 7=100 34 9=100 40 10=100 42 8=100 36 9=100 32 12=100 37 10=100 32 10=100 29 11=100 27 11=100 27 8=100 22 6=100 20 6=100 25 6=100 23 6=100 24 6=100 26 7=100 34 11=100 36 10=100 32 10=100 28 11=100 29 12=100

77

Q.1 CONTINUED...

App-

rove

Early October, 2002 61

Mid-September, 2002 67

Early September, 2002 63

Late August, 2002

60

August, 2002

67

Late July, 2002

65

July, 2002

67

June, 2002

70

April, 2002

69

Early April, 2002

74

February, 2002

78

January, 2002

80

Mid-November, 2001 84

Early October, 2001 84

Late September, 2001 86

Mid-September, 2001 80

Early September, 2001 51

August, 2001

50

July, 2001

51

June, 2001

50

May, 2001

53

April, 2001

56

March, 2001

55

February, 2001

53

Dis- Don't approve know

30 9=100 22 11=100 26 11=100 27 13=100 21 12=100 25 10=100 21 12=100 20 10=100 18 13=100 16 10=100 13 9=100 11 9=100 9 7=100 8 8=100 7 7=100 9 11=100 34 15=100 32 18=100 32 17=100 33 17=100 32 15=100 27 17=100 25 20=100 21 26=100

ASK ALL: Q.2 Do you happen to read any daily newspaper or newspapers regularly, or not?

May, 2008 April, 2006 April, 2004 April, 2002 April, 2000 November, 1998 April, 1998 April, 1996 June, 1995 March, 1995 October, 1994 July, 1994 February, 1994 January, 1994 June, 1992 July, 1991 May, 1991 January, 1991 November, 1990 October, 1990 July, 1990 May, 1990

Yes

No Don't Know

54

46

*=100

59

41

*=100

60

40

*=100

63

37

*=100

63

37

*=100

70

30

0=100

68

32

*=100

71

28

1=100

69

34

*=100

71

29

*=100

73

27

*=100

74

26

*=100

70

30

0=100

71

29

*=100

75

25

*=100

73

27

*=100

70

30

*=100

72

27

1=100

74

26

0=100

72

28

0=100

71

29

0=100

71

29

0=100

78

ASK ALL: Q.3 Do you happen to watch any TV news programs regularly, or not?

May, 2008 April, 2006 April, 2004 April, 2002 April, 2000 April, 1998 April, 1996 June, 1995 March, 1995 October, 1994 July, 1994 February, 1994 January, 1994 June, 1992 July, 1991 May, 1991 January, 1991 November, 1990 October, 1990 July, 1990 May, 1990

Yes

No Don't Know

75

25

*=100

77

23

*=100

79

21

*=100

78

22

*=100

75

25

*=100

80

20

*=100

81

19

0=100

78

22

*=100

82

18

*=100

81

19

*=100

81

19

*=100

84

16

0=100

85

15

*=100

85

15

*=100

84

16

*=100

84

16

*=100

88

12

*=100

80

20

*=100

81

19

0=100

81

19

0=100

80

20

0=100

ASK ALL: Q.4 Do you listen to news on the radio regularly, or not?

May, 2008 April, 2006 April, 2004 April, 2002 April, 2000 April, 1998 April, 1996 June, 1995 March, 1995 October, 1994 July, 1994 February, 1994 January, 1994 June, 1992 May, 1991 January, 1991 November, 1990 October, 1990 May, 1990

Yes

No

46

54

49

51

49

51

48

52

46

54

52

48

51

49

50

50

54

46

51

49

52

48

53

47

52

48

54

46

53

47

55

45

55

45

54

46

56

44

Don't Know *=100 *=100 *=100 *=100 *=100 *=100 *=100 *=100 *=100 *=100 0=100 0=100 *=100 *=100 *=100 *=100 *=100 0=100 *=100

79

ASK FORM 1 ONLY [N=1797]: Q.5F1 We're interested in how often people watch the network TV evening news programs ? by this we mean

ABC World News Tonight with Charles Gibson, CBS Evening News with Katie Couric, NBC Nightly News with Brian Williams, and the PBS NewsHour with Jim Lehrer. Do you happen to watch TV EVENING NEWS PROGRAMS REGULARLY, or not?1

April April April April April April March May Aug May

2006 2004 2002 2000 1998 1996 1995 1990 1989 1987

44

Yes

52 52 53 50 59 59 65 67 67 71

55

No

48 47 47 50 41 41 35 32 33 28

1

Don't know/Ref *

1

*

*

*

*

*

1

*

1

100

100 100 100 100 100 100 100 100 100 100

ASK ALL: Q.6 Now I will read a list of some stories covered by news organizations this past month. As I read each item,

tell me if you happened to follow this news story very closely, fairly closely, not too closely, or not at all closely? [INSERT ITEM, RANDOMIZE; READ ANSWER CHOICES AS NECESSARY]2

Very Fairly Not too Not at all DK/

closely closely closely closely Ref

a.

News about the current situation in Iraq

35 37 19

8 1=100

b.

News about candidates for the 2008 presidential election 41

33 16

9 1=100

c.

Reports about the condition of the U.S. economy

47 32 13

7 1=100

NO QUESTIONS 7 AND 8.

[INTERVIEWER NOTE: FOR QUESTIONS 9 THROUGH 20 PLEASE DETERMINE WHAT DAY OF THE WEEK IT IS. IF THE DAY OF THE WEEK IS SUNDAY, PLEASE READ "FRIDAY." IF THE DAY OF THE WEEK IS NOT SUNDAY, READ "YESTERDAY."] ASK ALL: Q.9 Now thinking about yesterday... Did you get a chance to read a daily newspaper yesterday, or not? ASK IF "YES" (Q.9=1): Q.10 About how much time did you spend reading a daily newspaper yesterday? [DO NOT READ]

May, 2008 April, 20063 April, 2004 November, 2002 April, 2002

Total Read the paper

34 40 42 39 41

-- Amount of time read the newspaper --

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