PEW RESEARCH CENTER FOR THE PEOPLE AND THE PRESS
[Pages:51]PEW RESEARCH CENTER FOR THE PEOPLE & THE PRESS BIENNIAL MEDIA CONSUMPTION SURVEY 2008 FINAL TOPLINE April 30-June 1, 2008 Total N=3615 Form 1 N=1797/ Form 2 N=1818 Form A N=1776/ Form B N=1839
ASK ALL: Q.1 Do you approve or disapprove of the way George W. Bush is handling his job as president? [IF DK
ENTER AS DK. IF DEPENDS PROBE ONCE WITH: Overall do you approve or disapprove of the way George W. Bush is handling his job as president? IF STILL DEPENDS ENTER AS DK]
App-
rove
May, 2008
27
April, 2008
27
March, 2008
28
Late February, 2008 33
Early February, 2008 31
January, 2008
31
Late December, 2007 31
November, 2007
30
October, 2007
30
September, 2007
31
August, 2007
31
July, 2007
29
June, 2007
29
April, 2007
35
March, 2007
33
February, 2007
33
Mid-January, 2007
33
Early January, 2007 33
December, 2006
32
Mid-November, 2006 32
Early October, 2006 37
September, 2006
37
August, 2006
37
July, 2006
36
June, 2006
36
April, 2006
33
Early April, 2006
35
March, 2006
33
February, 2006
40
January, 2006
38
December, 2005
38
Early November, 2005 36
Late October, 2005
40
Early October, 2005 38
September 8-11, 2005 40
September 6-7, 2005 40
July, 2005
44
June, 2005
42
Late May, 2005
42
Dis- Don't approve know
61 12=100 65 8=100 63 9=100 59 8=100 62 7=100 59 10=100 60 9=100 59 11=100 63 7=100 59 10=100 59 10=100 61 10=100 61 10=100 57 8=100 58 9=100 56 11=100 59 8=100 57 10=100 57 11=100 58 10=100 53 10=100 53 10=100 54 9=100 57 7=100 54 10=100 56 11=100 55 10=100 57 10=100 52 8=100 54 8=100 54 8=100 55 9=100 52 8=100 56 6=100 52 8=100 52 8=100 48 8=100 49 9=100 48 10=100
App-
rove
Mid-May, 2005
43
Late March, 2005
49
Mid-March, 2005
45
February, 2005
46
January, 2005
50
December, 2004
48
Mid-October, 2004 44
August, 2004
46
July, 2004
46
June, 2004
48
May, 2004
44
Late April, 2004
48
Early April, 2004
43
Late March, 2004
47
Mid-March, 2004
46
February, 2004
48
Mid-January, 2004
56
Early January, 2004 58
December, 2003
57
November, 2003
50
October, 2003
50
September, 2003
55
Mid-August, 2003
56
Early August, 2003 53
Mid-July, 2003
58
Early July, 2003
60
June, 2003
62
May, 2003
65
April 10-16, 2003
72
April 9, 2003
74
April 2-7, 2003
69
March 28-April 1, 2003 71
March 25-27, 2003
70
March 20-24, 2003
67
March 13-16, 2003
55
February, 2003
54
January, 2003
58
December, 2002
61
Late October, 2002
59
Dis- Don't approve know
50 7=100 46 5=100 46 9=100 47 7=100 43 7=100 44 8=100 48 8=100 45 9=100 46 8=100 43 9=100 48 8=100 43 9=100 47 10=100 44 9=100 47 7=100 44 8=100 34 10=100 35 7=100 34 9=100 40 10=100 42 8=100 36 9=100 32 12=100 37 10=100 32 10=100 29 11=100 27 11=100 27 8=100 22 6=100 20 6=100 25 6=100 23 6=100 24 6=100 26 7=100 34 11=100 36 10=100 32 10=100 28 11=100 29 12=100
77
Q.1 CONTINUED...
App-
rove
Early October, 2002 61
Mid-September, 2002 67
Early September, 2002 63
Late August, 2002
60
August, 2002
67
Late July, 2002
65
July, 2002
67
June, 2002
70
April, 2002
69
Early April, 2002
74
February, 2002
78
January, 2002
80
Mid-November, 2001 84
Early October, 2001 84
Late September, 2001 86
Mid-September, 2001 80
Early September, 2001 51
August, 2001
50
July, 2001
51
June, 2001
50
May, 2001
53
April, 2001
56
March, 2001
55
February, 2001
53
Dis- Don't approve know
30 9=100 22 11=100 26 11=100 27 13=100 21 12=100 25 10=100 21 12=100 20 10=100 18 13=100 16 10=100 13 9=100 11 9=100 9 7=100 8 8=100 7 7=100 9 11=100 34 15=100 32 18=100 32 17=100 33 17=100 32 15=100 27 17=100 25 20=100 21 26=100
ASK ALL: Q.2 Do you happen to read any daily newspaper or newspapers regularly, or not?
May, 2008 April, 2006 April, 2004 April, 2002 April, 2000 November, 1998 April, 1998 April, 1996 June, 1995 March, 1995 October, 1994 July, 1994 February, 1994 January, 1994 June, 1992 July, 1991 May, 1991 January, 1991 November, 1990 October, 1990 July, 1990 May, 1990
Yes
No Don't Know
54
46
*=100
59
41
*=100
60
40
*=100
63
37
*=100
63
37
*=100
70
30
0=100
68
32
*=100
71
28
1=100
69
34
*=100
71
29
*=100
73
27
*=100
74
26
*=100
70
30
0=100
71
29
*=100
75
25
*=100
73
27
*=100
70
30
*=100
72
27
1=100
74
26
0=100
72
28
0=100
71
29
0=100
71
29
0=100
78
ASK ALL: Q.3 Do you happen to watch any TV news programs regularly, or not?
May, 2008 April, 2006 April, 2004 April, 2002 April, 2000 April, 1998 April, 1996 June, 1995 March, 1995 October, 1994 July, 1994 February, 1994 January, 1994 June, 1992 July, 1991 May, 1991 January, 1991 November, 1990 October, 1990 July, 1990 May, 1990
Yes
No Don't Know
75
25
*=100
77
23
*=100
79
21
*=100
78
22
*=100
75
25
*=100
80
20
*=100
81
19
0=100
78
22
*=100
82
18
*=100
81
19
*=100
81
19
*=100
84
16
0=100
85
15
*=100
85
15
*=100
84
16
*=100
84
16
*=100
88
12
*=100
80
20
*=100
81
19
0=100
81
19
0=100
80
20
0=100
ASK ALL: Q.4 Do you listen to news on the radio regularly, or not?
May, 2008 April, 2006 April, 2004 April, 2002 April, 2000 April, 1998 April, 1996 June, 1995 March, 1995 October, 1994 July, 1994 February, 1994 January, 1994 June, 1992 May, 1991 January, 1991 November, 1990 October, 1990 May, 1990
Yes
No
46
54
49
51
49
51
48
52
46
54
52
48
51
49
50
50
54
46
51
49
52
48
53
47
52
48
54
46
53
47
55
45
55
45
54
46
56
44
Don't Know *=100 *=100 *=100 *=100 *=100 *=100 *=100 *=100 *=100 *=100 0=100 0=100 *=100 *=100 *=100 *=100 *=100 0=100 *=100
79
ASK FORM 1 ONLY [N=1797]: Q.5F1 We're interested in how often people watch the network TV evening news programs ? by this we mean
ABC World News Tonight with Charles Gibson, CBS Evening News with Katie Couric, NBC Nightly News with Brian Williams, and the PBS NewsHour with Jim Lehrer. Do you happen to watch TV EVENING NEWS PROGRAMS REGULARLY, or not?1
April April April April April April March May Aug May
2006 2004 2002 2000 1998 1996 1995 1990 1989 1987
44
Yes
52 52 53 50 59 59 65 67 67 71
55
No
48 47 47 50 41 41 35 32 33 28
1
Don't know/Ref *
1
*
*
*
*
*
1
*
1
100
100 100 100 100 100 100 100 100 100 100
ASK ALL: Q.6 Now I will read a list of some stories covered by news organizations this past month. As I read each item,
tell me if you happened to follow this news story very closely, fairly closely, not too closely, or not at all closely? [INSERT ITEM, RANDOMIZE; READ ANSWER CHOICES AS NECESSARY]2
Very Fairly Not too Not at all DK/
closely closely closely closely Ref
a.
News about the current situation in Iraq
35 37 19
8 1=100
b.
News about candidates for the 2008 presidential election 41
33 16
9 1=100
c.
Reports about the condition of the U.S. economy
47 32 13
7 1=100
NO QUESTIONS 7 AND 8.
[INTERVIEWER NOTE: FOR QUESTIONS 9 THROUGH 20 PLEASE DETERMINE WHAT DAY OF THE WEEK IT IS. IF THE DAY OF THE WEEK IS SUNDAY, PLEASE READ "FRIDAY." IF THE DAY OF THE WEEK IS NOT SUNDAY, READ "YESTERDAY."] ASK ALL: Q.9 Now thinking about yesterday... Did you get a chance to read a daily newspaper yesterday, or not? ASK IF "YES" (Q.9=1): Q.10 About how much time did you spend reading a daily newspaper yesterday? [DO NOT READ]
May, 2008 April, 20063 April, 2004 November, 2002 April, 2002
Total Read the paper
34 40 42 39 41
-- Amount of time read the newspaper --
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